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Online Advertising – Maintaining an enviable spotlight



Online Advertising has come to stay. Today, we can confidently say that you can advertise ‘Offline & Online’ or ‘Online alone’. But you’re strongly advised never to do ‘Offline alone’

winnyz furniture

Countless businesses have left Offline Advertising solely for Online Advertising. Online Advertisement coupled with Social Media Engagement deliver tremendous results. The success is not so much in the quantity as it is in the quality.While the quantitative result is quite enviable, the ability to deliver quality verifiable and measurable results makes Online Advertising your best shot at getting your message out there to One, the Right Audience, Two, at the Right Time, Three, with the Right Message.

The nature of Online Advertising positions the medium at a practically enviable and vantage position. The reason is because, in placing your advert online, you do not have to start from the scratch. The secret key is this, if the US government relies on these top (what I call) anchor websites (namely: yahoo, facebook, google, microsoft), these companies dominate the internet landscape today – if the US government relies on them for data, then you can be sure of one thing, they do have the data.

The question is, what data do they have and how relevant is it to you?

Well, this is how it works: anytime you browse the internet, certain little texts codes are left on your computer or laptop or mobile device, they are called ‘cookies’, yeah right, ‘cookies’, like giving a little child some sweet cookies in exchange for some little gossip-child-info, yeah, exactly, just what you thought.

These cookies hold the pattern of your online behaviour, the kind of sites you like to visit, the kinds of things you like to click, the kinds of things you have bought, the kind of news that you love to read, etc. These data is often read and re-read by these websites whenever you go online again and they are used in ‘targeting’, or if you like, tailoring specific adverts and information to you, based on your past online behaviour and what you will most likely do or need or want again. So, if your company, for example places an advert online, you can be sure that the adverts will be shown to the right audience, the people who are most likely to be interested in your product/service. What you’re actually paying for when you place an advert online is the data mine that is already in place for you to tap from.

Again, in terms of cost, Online Advertising is far cheaper than what you will get when you advertise Offline in order to achieve the same or more result. For example, on a Standard Pricing for a Google Advert, you could work with, say $10 per day which comes to about N1,600 per day or N48,000 per month and you could get as much as One Million Impressions or Displays of your Adverts and you could get as much as 2500 actual clicks to website.

Lets say you the decide to opt for Offline Advertising and you decide to Print One Million Handbills to match the same amount of impressions as in  the Online Advert – well then, I don’t need to buttress my point any further, am sure you can imagine already that printing One Million handbills won’t cost you N48,000 talk more of the waste of papers that most of it would end up becoming and not even being seen by the right people.

With Online Advertising, you have both a comparative and a differential advantage. You create more value with your limited resource (advertising budget) at a lesser cost.

The final point is getting your Online Advertising done right. The Online Ecology is vivacious and quite complex. Placing your advert online requires both tact and strategy as well as familiarity with the terrain so your advert doesn’t get lost in the multitude of several adverts. This means that you should engage a seasoned Social Media Expert or Online Ad Agency to place your advert for you so that you can get the most out of your Advertising Budget. While the Agency will charge you a small fee for running and managing your Online Advert and in some cases your Social Media presence too, it will be worth your while knowing that you are getting good value for your advertising budget.

We are currently placing Advert for Winnyz Interior (picture above), a bespoke furniture company and we have helped this company maintain the No. 1 Spot on Google Search for the third week in a row. This is by no means a small feat, but it gives the client joy as the calls keep coming in. It feels good to know that people have cared to ask – “hey, what are you selling there?”

Dipo Ajayi is a Lead Consultant & Senior Business Support Specialist @inventrium, you may reach him on phone: 08095487301 or send him an email on: or follow him on twitter @lekeajayi or schedule a skype session: oladipo.ajayi

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Instagram has released a lightweight version of its Android app that should be easier to install and browse on devices short on storage space and on spotty connections.

TechCrunch notes that the new app, which weighs in at just 573KB, is 1/55th the size of the original app at 33MB. Naturally, you’ll find it a little lighter on functionality too: there’s no messaging or the ability to upload videos right now.

The launch is part of Facebook’s approach to reaching the next billion people who will come online for the first time in developing countries, mostly using low-cost mobile devices with limited access to connectivity and data.

Making its apps more easier to download and perform well on low-end devices is key to growing its user base around the world. To that end, Facebook made Lite versions of its apps for its social network and Messenger available years ago. Twitter has one too, and Google recently launched an optimized version of Android – complete with a suite of its essential apps – to address these needs in emerging markets.

Instagram’s been on a roll lately. It added 300 million users in a little over a year to reach 1 billion last week, and has tacked on loads more features to its service recently, including group video calls, support for longer videos in what it’s calling IGTV, tools for curating saved posts, and improving discovery.




Source: The NextWeb

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Cyber-criminals are abusing multilingual character sets to trick people into visiting phishing websites.

The non-English characters allow scammers to create “lookalike” sites with domain names almost indistinguishable from legitimate ones.

Farsight Security found scam sites posing as banks, loan advisers and children’s brands Lego and Haribo.

Smartphone users are at greater risk as small screens make lookalikes even harder to spot.

Targeted attack
The Farsight Security report looked at more than 100 million domain names that use non-English character sets – introduced to make the net more familiar and usable for non-English speaking nations – and found about 27% of them had been created by scammers.

It also uncovered more than 8,000 separate characters that could be abused to confuse people.

Farsight founder Paul Vixie, who wrote much of the software underpinning the net’s domain names told the BBC: “Any lower case letter can be represented by as many as 40 different variations.”

And many internationalised versions added just a tiny fleck or mark that was not easy to see.

Eldar Tuvey, founder and head of security company Wandera, said it had also seen an upsurge in phishing domains using different ways of forming characters.

In particular, it had seen an almost doubling of the number of scam domains created using an encoding system called punycode over the past few months.

And phishing gangs were using messages sent via mobile apps to tempt people into clicking on the similar-looking links.

“They are targeting specific groups,” Mr Tuvey said.

And research had established people were three times more likely to fall for a phishing scam presented on their phone.

“To phish someone, you just have to fool them once,” Mr Tuvey said. “Tricking them into installing malware is much more work.”

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Prepare to spend a lot more time on Instagram.

The Facebook (FB)-owned platform is rolling out a new hub for long-form, vertical video. Instagram announced the new feature at a press event on Wednesday.

The hub, called IGTV, will live within the regular Instagram app. It will also get its own standalone app in the coming days.

Anyone will be able to post to IGTV, but Instagram users with 10,000 followers or more will be able to post videos up to an hour long. Users with fewer followers can post up to 10 minutes of video. Instagram video posts were previously capped at 60 seconds.

The company has tapped celebrities such as Kim Kardashian West and Selena Gomez who will be among the first to upload longer-form content to their accounts on Wednesday.

In addition to IGTV, CEO Kevin Systrom announced a company milestone: 1 billion monthly active users now use Instagram, up from 800,000 active users in September.


instagram igtv kevin systrom

IGTV is reminiscent of Snapchat’s Discover page, which features stories from publishers and creators, and curated posts from itscommunity. Snap, Snapchat’s parent company, launched Discover in 2015 with a number of media partners, including CNN and Buzzfeed. It paid licensing fees to publishers up until recently when it reportedly shifted to an ad-based model only.

“Ads will not be part of IGTV at launch, but we’ll be exploring and test ways to help creators monetize after launch,” a spokesperson told CNNMoney.

Analysts are also comparing IGTV to Google-owned video platform YouTube.

According to media and technology analyst Rich Greenfield of BTIG, Instagram users were already using its Stories feature to link out to YouTube to direct followers to longer-form videos.

instagram igtv
The IGTV hub

“Now, Instagram can keep that in-house, and drive greater engagement and time spent,” Greenfield told CNNMoney. “I think this is a natural evolution from pictures to video, to stories and now to long-form video to capture as much human attention as possible.”

Instagrammers are spending more time than ever looking at photos, videos and memes, the company previously told CNNMoney. Users under the age of 25 now spend more than 32 minutes each day on the platform, while users age 25 and older use the app for more than 24 minutes.

While IGTV may lead people to spend more time on Instagram, Systrom previously promised to roll out a tool that will tally time spent on its app.

“Any time should be positive and intentional,” he tweeted last month.

Source: CNN TECH

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