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Will Google+ Finally Surpass Facebook?

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Photo courtesy of ePublicist via Flickr Creative Commons

Last year, Chris Taylor wrote in his Social Media Today article that Google+ is the next big thing when it comes to social media marketing for businesses. Taylor said that the social page from the search engine has “a different type of platform, with a different target audience.” Facebook and Twitter are considered social media for socializing, where people create an account and talk to people to build a network.  Google + and LinkedIn, on the other hand, are social media for businesses, where we build our profiles to professionally build our connection with clients and customers.

Although Google+ may not have as many followers as Facebook, they keep their users happily secured with their service. Let’s Get Wise said that Facebook has been receiving considerable amounts of scrutiny, especially with the way the platform collects user data that leads to privacy concerns. “The approaches to breaching Internet privacy have caused the public at large to question just how secure their data is in the new era of connectivity,” Wise wrote in their blog.

But, will security be enough for Google+ to surpass the leading social media platforms of today?

 

What do the numbers suggest in terms of social signals?

Search Metrics released their 2013 analysis of the social signals of both platforms (Facebook and Google+). From January 2012 to April 2013, the data revealed that Google+ is “growing like crazy” in the United States, yet it still lags behind Facebook in terms of absolute numbers.

Through a graph, Search Metrics revealed that Google+ has grown tremendously by 788%, whereas Facebook’s curve only rose to 202%. “The Google network is growing at the stage of small to small which therefore is faster. Facebook is growing from its extremely large base to something larger, and is therefore slower,” the data revealed.

 

User login trends

For marketers, the number of registered members and social shares are not enough to guarantee the top spot as the most powerful social medium online. It’s essential to note the behavior of visitors, especially on the amount of time they spend on each platform. But, once again, it seems that the Google platform has a lot to do to keep up with Facebook’s game.

In terms of user logins, eMarketer surveyed half of Internet users worldwide and revealed that 26% logged into Google+ at least once a month, which is only half of Facebook’s share. Meanwhile, ComScore survey last year as published by Mashable said that a Google+ user spends an average time of 6 minutes, 47 seconds, which is incomparable to Facebook’s 6 hours, 44 minutes.

 

Google+’s redeeming factors

Due to Google’s continuous innovation, it’s no secret why GPlusGeek touted Google+ as a platform with a lot more to offer. In addition to the Hangouts, the platform consists of the Drive, which allows small and large businesses a seamless document sharing with its employees and patrons. The Google platform has a lot more on its sleeves, including:

· Tight integration to the Google Ecosystem
Quora’s Andrew Brown said that the idea of a tight integration to the Google ecosystem means more modern marketers to rely on the search engine. “Facebook doesn’t have the Google ecosystem of maps, calendar, search, books, movies, and YouTube,” he said. The company’s goal is to create a strong backbone of all its services, an area where Facebook falls short.

· Google+ makes it easier to target new markets
Lifehacker notes that the Google platform is good at connecting to various markets with different interests. For marketing purposes, they included Picasa, a photo management and editing tool, to keep your photos easily accessible online.

 

What does the future hold for these two platforms?

Last year, Real Wire predicted that the social sharing for Google+ will overtake Facebook’s output in 2016. The article notes that Google+ has been experiencing a monthly boost of 19% in social sharing activities, compared to Facebook’s 10%.

Google exerts a lot more effort to keep the trend this way by implementing the mandatory creation of Google+ accounts in line of the activation of Android handsets. In reference to Search Metrics’ findings, Google has scored a total of 900 million Android activations, which was a 100% increase prior to the year the survey was conducted.

In the midst of the competition, it all boils down to how and what marketers make of social media. In choosing between the two platforms, take note that they’re only as useful as you maximize them.

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Internet

FACEBOOK IS TESTING ITS VERY OWN DATING APP

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Yes, Facebook Dating is a real thing. And we may have just received a sneak peek.

Jane Manchun Wong — an app researcher who’s spotted Facebook features in the past, like Talent Show — posted photos from what she claims is an internal test of Facebook Dating.

 

The company wouldn’t say whether these pics are the real deal, although it did confirm it’s testing Facebook Dating internally.

Two months ago, at its F8 developer conference, Facebook shared that it was developing a dating app. Aspiring yenta Mark Zuckerberg explained it was “going to be for building real, long-term relationships, not hookups.”

Later, on its blog, Facebook dished out a few more details: “People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events.”

From Wong’s photos, it looks like the app will let you prevent your current Facebook friends from seeing your dating profile, thus avoiding potential embarrassment. It’ll also offer a variety of gender options, including trans man, trans woman, and non-binary.

No word on when, exactly, Facebook Dating will become available to the public. Guess you’ll just have to make do with Tinder, Bumble, OKCupid, Happn, Grindr, Hinge, and the thousands of other dating apps out there in the meantime.

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Internet

WHATSAPP MESSAGES AND SENDERS CAN BE ALTERED AFTER YOU RECEIVED THEM, SAY RESEARCHERS

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Security researchers have discovered that it’s possible for hackers to change both the content and the sender of a WhatsApp message after you’ve received it …

This includes the ability to change quoted messages, to make it appear you said something you didn’t.

CNET reports that the possibility was discovered by Check Point Software Technologies.

The firm] found that hackers can create a hacked version of the app and alter a quoted message (a past one that someone is replying directly one) to change the content or sender.

The hacker would, however, need to be part of the chat, so the vulnerability mostly applies to group chats.

WhatsApp told the NYT that it was not aware of the technique being used in the wild, and a cure would be worse than the problem.

One solution would be to create transcripts of every message exchange to verify the accuracy of every quote. Creating such a transcript is a significant privacy risk because those accounts of what people wrote to each other must be stored somewhere, the company said.

All WhatsApp messages are protected by end-to-end encryption, which means that only those within a chat would be able to exploit the loophole. Storing a transcript would effectively mean removing that end-to-end encryption.

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Internet

WHATSAPP INTRODUCES GROUP CALLS FOR UP TO 4 PEOPLE

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Times after Messenger launched the video call option, WhatsApp rolls out its new feature for conference video calling. The new WhatsApp feature is now available to facilitate the users around the globe on iOS and Android.

Distinctly, the group calling feature supports up to four people at the same time.

The functionality is pretty simple: To start the video call with one of the contacts, a button on the top right corner of the screen will let the user add another participant to call.

Once the call gets connected, an add icon appears, on the top right, above the names of the recipients. However, if the third user accepts the call their names will be separated with a comma. The feature can connect up to four people on a video call, all at the same time.

Noteworthy is the fact that this feature only works on the latest version of WhatsApp.

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