Connect with us

Social Media

FACEBOOK ADS GET CROSS-DEVICE CONVERSION TRACKING

Published

on

Facebook Ads get Cross-device Conversion Tracking

Cross-device reporting is now available for Facebook adverts, giving marketers a tool to view the various steps a consumer takes en route to making a purchase.

Facebook says that users of the new reporting feature will be able to see how many customers clicked an ad on an iPhone and then converted on a desktop, or perhaps even vice versa.

In some recent Facebook research, the social network discovered that more than 32% of US users who displayed an interest in a mobile ad went on to convert on a desktop in the next 28 days.

Conversion Pixel

The new reporting is said to combine data from Facebook Conversion Pixel and Facebook SDK, which TellApart CEO Josh McFarland calls a “game changer” for the consumer insights it yields.

“Tracking click and conversion data deterministically across devices has confirmed what we know to be true: mobile ads drive commerce everywhere,” McFarland said.

“This new reporting from Facebook has been a game-changer in our ability to help clients like Neiman Marcus and Sur La Table correctly value and invest in their mobile ads efforts.”

To get the new cross-device conversions for campaigns feature, marketers should head to Facebook Ad Reports, click Edit Columns and then select Cross-Device on the left-hand menu.

source:http://performancein.com/news/2014/08/14/facebook-ads-get-cross-device-conversion-tracking/

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Internet

FACEBOOK IS TESTING ITS VERY OWN DATING APP

Published

on

Yes, Facebook Dating is a real thing. And we may have just received a sneak peek.

Jane Manchun Wong — an app researcher who’s spotted Facebook features in the past, like Talent Show — posted photos from what she claims is an internal test of Facebook Dating.

 

The company wouldn’t say whether these pics are the real deal, although it did confirm it’s testing Facebook Dating internally.

Two months ago, at its F8 developer conference, Facebook shared that it was developing a dating app. Aspiring yenta Mark Zuckerberg explained it was “going to be for building real, long-term relationships, not hookups.”

Later, on its blog, Facebook dished out a few more details: “People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events.”

From Wong’s photos, it looks like the app will let you prevent your current Facebook friends from seeing your dating profile, thus avoiding potential embarrassment. It’ll also offer a variety of gender options, including trans man, trans woman, and non-binary.

No word on when, exactly, Facebook Dating will become available to the public. Guess you’ll just have to make do with Tinder, Bumble, OKCupid, Happn, Grindr, Hinge, and the thousands of other dating apps out there in the meantime.

Continue Reading

Internet

WHATSAPP MESSAGES AND SENDERS CAN BE ALTERED AFTER YOU RECEIVED THEM, SAY RESEARCHERS

Published

on

Security researchers have discovered that it’s possible for hackers to change both the content and the sender of a WhatsApp message after you’ve received it …

This includes the ability to change quoted messages, to make it appear you said something you didn’t.

CNET reports that the possibility was discovered by Check Point Software Technologies.

The firm] found that hackers can create a hacked version of the app and alter a quoted message (a past one that someone is replying directly one) to change the content or sender.

The hacker would, however, need to be part of the chat, so the vulnerability mostly applies to group chats.

WhatsApp told the NYT that it was not aware of the technique being used in the wild, and a cure would be worse than the problem.

One solution would be to create transcripts of every message exchange to verify the accuracy of every quote. Creating such a transcript is a significant privacy risk because those accounts of what people wrote to each other must be stored somewhere, the company said.

All WhatsApp messages are protected by end-to-end encryption, which means that only those within a chat would be able to exploit the loophole. Storing a transcript would effectively mean removing that end-to-end encryption.

Continue Reading

Internet

WHATSAPP INTRODUCES GROUP CALLS FOR UP TO 4 PEOPLE

Published

on

Times after Messenger launched the video call option, WhatsApp rolls out its new feature for conference video calling. The new WhatsApp feature is now available to facilitate the users around the globe on iOS and Android.

Distinctly, the group calling feature supports up to four people at the same time.

The functionality is pretty simple: To start the video call with one of the contacts, a button on the top right corner of the screen will let the user add another participant to call.

Once the call gets connected, an add icon appears, on the top right, above the names of the recipients. However, if the third user accepts the call their names will be separated with a comma. The feature can connect up to four people on a video call, all at the same time.

Noteworthy is the fact that this feature only works on the latest version of WhatsApp.

Continue Reading
Advertisement

Trending