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[dropcap]D[/dropcap]on’t act so surprised, Your Highness. You weren’t on any mercy mission this time. Several transmissions were beamed to this ship by Rebel spies. I want to know what happened to the plans they sent you. In my experience, there is no such thing as luck. Partially, but it also obeys your commands. I want to come with you to Alderaan. There’s nothing for me here now. I want to learn the ways of the Force and be a Jedi, like my father before me. The more you tighten your grip, Tarkin, the more star systems will slip through your fingers.

Still, she’s got a lot of spirit. I don’t know, what do you think? What!? I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– What good is a reward if you ain’t around to use it? Besides, attacking that battle station ain’t my idea of courage. It’s more like…suicide.

You don’t believe in the Force, do you? Obi-Wan is here. The Force is with him. I call it luck. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going. What?! The Force is strong with this one. I have you now.

We hire people who want to make the best things in the world. -Steve Jobs

She must have hidden the plans in the escape pod. Send a detachment down to retrieve them, and see to it personally, Commander. [highlight color=”yellow”]There’ll be no one to stop us this time![/highlight] You’re all clear, kid. Let’s blow this thing and go home! Partially, but it also obeys your commands.

  • Dantooine. They’re on Dantooine.
  • He is here.
  • Don’t underestimate the Force.

[tie_full_img]5825871567_4d477202ce_b[/tie_full_img]

I care. So, what do you think of her, Han? A tremor in the Force. The last time I felt it was in the presence of my old master. [highlight color=”blue”]But with the blast shield down,[/highlight] I can’t even see! How am I supposed to fight? Obi-Wan is here. The Force is with him. But with the blast shield down, I can’t even see! How am I supposed to fight? You are a part of the Rebel Alliance and a traitor! Take her away!

[padding right=”5%” left=”5%”]
Still, she’s got a lot of spirit. I don’t know, what do you think? What!? I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– What good is a reward if you ain’t around to use it? Besides, attacking that battle station ain’t my idea of courage. It’s more like…suicide.
You don’t believe in the Force, do you? Obi-Wan is here. The Force is with him. I call it luck. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going. What?! The Force is strong with this one. I have you now.

  1. I care. So, what do you think of her, Han?
  2. You mean it controls your actions?
  3. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going.
  4. I’m trying not to, kid.

[/padding]

Revenge of the Sith

post-imageI can’t get involved! I’ve got work to do! It’s not that I like the Empire, I hate it, but there’s nothing I can do about it right now. It’s such a long way from here. Leave that to me. Send a distress signal, and inform the Senate that all on board were killed. I’m surprised you had the courage to take the responsibility yourself. No! Alderaan is peaceful. We have no weapons. You can’t possibly…

Your eyes can deceive you. Don’t trust them. He is here. What?! Hokey religions and ancient weapons are no match for a good blaster at your side, kid. I’m trying not to, kid.

I’m trying not to, kid. I have traced the Rebel spies to her. Now she is my only link to finding their secret base. He is here. You are a part of the Rebel Alliance and a traitor! Take her away! Dantooine. They’re on Dantooine.

 

Still, she’s got a lot of spirit. I don’t know, what do you think? What!? I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– What good is a reward if you ain’t around to use it? Besides, attacking that battle station ain’t my idea of courage. It’s more like…suicide.

Hey, Luke! May the Force be with you. Kid, I’ve flown from one side of this galaxy to the other. I’ve seen a lot of strange stuff, but I’ve never seen anything to make me believe there’s one all-powerful Force controlling everything. There’s no mystical energy field that controls my destiny. It’s all a lot of simple tricks and nonsense. Remember, a Jedi can feel the Force flowing through him. He is here. Ye-ha! I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

You don’t believe in the Force, do you? Obi-Wan is here. The Force is with him. I call it luck. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going. What?! The Force is strong with this one. I have you now.

 

[tie_full_img]9FybtVFNSEOxogGzIvHJ_IMG_2226[/tie_full_img]

 

[padding right=”5%” left=”5%”]

Hey, Luke! May the Force be with you. Kid, I’ve flown from one side of this galaxy to the other. I’ve seen a lot of strange stuff, but I’ve never seen anything to make me believe there’s one all-powerful Force controlling everything. There’s no mystical energy field that controls my destiny. It’s all a lot of simple tricks and nonsense. Remember, a Jedi can feel the Force flowing through him. He is here. Ye-ha! I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

[divider style=”dotted” top=”20″ bottom=”20″]

Oh God, my uncle. How am I ever gonna explain this? Look, I ain’t in this for your revolution, and I’m not in it for you, Princess. I expect to be well paid. I’m in it for the money. A tremor in the Force. The last time I felt it was in the presence of my old master.

All right. Well, take care of yourself, Han. [highlight color=”orange”]I guess that’s what you’re best at,[/highlight] ain’t it? Alderaan? I’m not going to Alderaan. I’ve got to go home. It’s late, I’m in for it as it is. The plans you refer to will soon be back in our hands.
[/padding]

 

WOW, Nice photo !

WOW, Nice photo !

I need your help, Luke. She needs your help. I’m getting too old for this sort of thing. Oh God, my uncle. How am I ever gonna explain this? Hey, Luke! May the Force be with you. No! Alderaan is peaceful. We have no weapons. You can’t possibly… As you wish. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going.

I suggest you try it again, Luke. This time, let go your conscious self and act on instinct. Dantooine. They’re on Dantooine. You’re all clear, kid. Let’s blow this thing and go home! I’m surprised you had the courage to take the responsibility yourself. I’m trying not to, kid.

I care. So, what do you think of her, Han? Don’t underestimate the Force. I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

You’re all clear, kid. [highlight color=”green”]Let’s blow this thing and go home![/highlight] But with the blast shield down, I can’t even see! How am I supposed to fight? Alderaan? I’m not going to Alderaan. I’ve got to go home. It’s late, I’m in for it as it is.

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Mobile Platforms

IOS APPS ON MACS? GEE, THAT FEELS FAMILIAR…

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Well, gang, it’s official: Cross-platform convergence is now both magical and revolutionary.

Apple, in case you haven’t heard, is taking a serious step toward bringing its mobile and desktop platforms together: At its annual Worldwide Developers Conference adjective-shouting extravaganza this week, the company announced a plan to let developers bring iOS apps onto MacOSstarting next year. So, yes: That means the Apple faithful will soon be able to run iPhone-like software on their regular ol’ keyboard-packin’ computers.

Pretty spiffy idea, right? Mobile software, on the desktop! Just think of the possibilities. But wait: Why does something about this seem so eerily familiar?

Oh, right — because it’s exactly what we’ve been watching take shape with Android and Chrome OS over the past several years.

Now, before you grab the nearest suit of armor and novelty foam sword, hang on: I’m not here to play a game of “Who Did It First?” Let’s be honest: That kind of talk is pretty tired at this point. Some years, Apple borrows heavily from Google; some years, Google borrows heavily from Apple. Sometimes, the inspiration-lifting is for the better, and sometimes, it’s for the worse. I’m not an intellectual rights attorney (thank goodness) — and from a normal user’s perspective, the arguments over who copied whom are equal parts boring and irrelevant.

What I do want to discuss is how much Apple’s move validates the approach Google’s been pursuing for some time now — and, at the same time, how its implementation of the idea is both similar and simultaneously different.

Let’s jump in, shall we?

Apple, Google, and the tale of converging platforms

We’ll start with Google. The move to bring Android apps to Chrome OS began in earnest in 2016. (Yes, the work technically started two years earlier, with the beta-wearing “App Runtime” project — but that was basically just a test, with significant limitations and nothing even close to a polished or mainstream-ready experience.)

For Google, the notion of bringing two platforms together was nothing short of transformational. Chromebooks had traditionally been cloud-centric computers — a model that provided some enticing advantagesover traditional PCs but required you to rely mostly on web-based software like Google Docs and Office Online. Realistically, that sort of setup was more than sufficient for the vast majority of modern-day computer users, but it also left a fair number of gaps in what a Chromebook was able to do.

By allowing anyone to install and run almost any Android app while still maintaining Chrome OS’s security, simplicity, and speed-related advantages, Google accomplished several significant things: First, it redefined a Chromebook’s possibilities and limitations, making the devices more compelling and feature-complete for an even broader array of users. (On a smaller and much more specifically targeted scale, the current move to allow Linux apps on Chrome OS serves a similar purpose.)

Beyond that, it essentially created a whole new category of device — the Chromebook/Android mashup. That’s something we’ve seen progress considerably over the past couple years, as the hardware has slowly caught up with the software and convertible Chromebooks have effectively become the new Android tablets.

And last but not least, it created an ecosystem like no other. Developers could build and publish a single app and have it be available to the world’s largest mobile platform and the world’s increasingly dominant desktop computing environment. As long as the apps are built with responsive design and with a handful of form-specific optimizations in mind, it’s a single, streamlined process with minimal extra effort involved.

Significant as those first two points may be, we can’t underestimate the value of that last one — the ecosystem expansion. Remember, Chromebooks are hugely popular, particularly in schools. And developers tend to go where the users are. For the first time, Google could actually overcome its chicken-and-egg problem and have an existing audience that’d entice developers to craft large-screen-optimized apps — apps that, by their very definition, would straddle the lines of two overlapping ecosystems and benefit Android and Chrome OS alike.

Apple’s approach is a bit different. Unlike Chromebooks, Macs already run traditional desktop software. Unlike Google, Apple already has a successful tablet platform. And unlike Google, Apple doesn’t currently offer touch-enabled Macs — another one of those classic “it doesn’t work” declarations from Steve Jobs, way back when — and even if the company does eventually come around to rethinking that stance, it doesn’t seem likely that it’d look to phase out or de-emphasize the iPad anytime soon.

What Apple does share with Google, however, is the ecosystem part of the equation. Apple is all about the ecosystem, in fact, and it has been for a very long time. Google is the relative newcomer to that kind of focus.

So Apple, like Google, stands to benefit by aligning its platforms (a familiar phrase, no?) and making them more similar from a user’s perspective. It’s no secret that people adore their iPhones and the apps associated with them. Making MacOS follow iOS’s lead in some ways and allowing users to run familiar mobile apps within it will make the Mac feel more consistent and connected with the iPhone — and thus could make it more appealing both to current users and also perhaps to those who don’t presently own a traditional laptop or desktop computer.

Apple, like Google, could also benefit from energizing its desktop software ecosystem and giving developers added incentive to focus on that form. It may not be entirely comparable to Google’s Chrome OS situation, but the idea that development on the desktop side of Apple’s ecosystem is stagnating compared to the mobile side is a pretty common theme of discussion these days. Bringing iOS-like apps onto Macs could go a long way in reversing that view.

Perhaps most critically, aligning the ecosystems provides yet another piece of ammo for the famous “lock-in” weapon: You’ve got the environment you know and love and the apps you know and love on your iPhone and/or iPad — and now on your Mac, too. Just like Google is aiming to accomplish with Android phones and Chromebooks, our investments in these ecosystems are more expansive than ever — which, of course, means we’re more likely than ever to stick with whichever ecosystem we choose and continue to buy its associated products year after year.

Interestingly, Apple and Google also share the same persistent view from pundits that “the two platforms must be combined!” — a view that no level of adamant denial or ongoing evidence to the contrary seems able to extinguish.

Converging platforms, diverging paths

One thing the two companies don’t fully share is the specific approach to bringing mobile apps onto the desktop. Google, fitting with its general ethos, has established a bit of a free-for-all with Android apps on Chrome OS: By default (unless a developer explicitly disallows it or an app is inherently incompatible due to hardware requirements), most any Android app can be installed on a Chromebook. The Play Store you get on a Chromebook is quite literally the same Play Store you get on a phone.

So everyone is in, more or less — and it’s then up to each developer to optimize an app and make it excel in the large-screen, keyboard-and-trackpad-using form. Or not. Most apps work well enough on a Chromebook out of the box, and in some scenarios, it’s clear a developer went the extra mile to really make the experience shine. Either way, you can find plenty of useful titles that add meaningful value to the Chrome OS environment.

But you can also find plenty of apps that clearly weren’t made to run on that type of hardware — where even the most minimal amount of effort is painfully lacking — and those apps, while technically compatible with a Chromebook, are incredibly awkward and unpleasant to use. (Hi, Instagram!)

From the sounds of it, Apple is taking the exact opposite approach: The door will be closed by default — and the MacOS-iOS collection will consist only of apps optimized for the traditional computer form. That’s why Apple is releasing only its own iOS apps for the Mac to start and will be working with developers to optimize their apps for the desktop over the months ahead.

“There are millions of iOS apps out there, and some of them would be great on the Mac,” Apple Chief Shirt Unbuttoner Craig Federighi noted during yesterday’s announcement. The emphasis there is mine, but the message is clear: The entire App Store won’t — and, in Apple’s view, shouldn’t — be coming to the desktop.

Apples and oranges

So which approach is better — Apple’s or Google’s? The reality is that each seems to have its own set of pros and cons, and it’s tough to label either one as a definitive “winner.” Google’s implementation brings a massive number of new applications into the desktop environment and then puts the onus on the developers to make the experiences shine. The result, as we’ve established, is a bit of a mixed bag: You have tons of possibilities, many of which are valuable (with or sometimes even without form-specific optimizations) — but you also have apps that are just plain clumsy and out of place.

Apple appears poised to offer a more strictly curated selection of apps, allowing only those with form-specific optimizations into the mix. That should create a more consistent level of quality and experience, which is obviously a good thing, but it’ll also mean some apps that might be more mobile-specific and not likely to be optimized probably won’t become available.

Who cares? Well, consider one example: Apps like Netflix and YouTube are readily available via the web and don’t seem like the types of titles that’d receive the full desktop optimization effort or the Apple stamp of “great on the Mac” approval. But running the mobile apps on the desktop gives you the unique advantage of being able to download videos from those respective services for offline viewing — a handy little loophole crafty Chromebook users have certainly come to appreciate.

When you stop and think about it, the differences here are very much analogous to the differences in the two companies’ broader approaches to mobile app distribution: With Apple, you get a more closely controlled selection, which forces developers to comply more closely with guidelines and (in theory, at least) creates a more consistent experience. With Android, the less closely controlled gates mean more variance in the level of experience within — but that also means the door is open to more advanced and interesting types of creations that wouldn’t make their way past Apple’s gatekeepers.

I think most reasonable people would agree that Google could stand to gain some of Apple’s quality control and ability to get developers to follow its lead, while Apple could stand to loosen things up at least a little and allow some different types of tools into its closely walled garden.

Neither scenario is perfect, but both serve to accomplish the same goal — one that, in this wild new cross-platform world, seems both sensible and inevitable, regardless of which ecosystem you prefer.

 

 

 

 

Source: Computer World

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CEO's

WHY THESE 9 CEOS BELONG ON THE WORLD’S GREATEST LEADERS LIST

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In our current culture, CEOs arguably command more power than respect. You can blame that in part on the light-speed exchange of information in the digital era. As Fortune‘s Geoff Colvin writes in the introduction to this year’s World’s Greatest Leaders list, “Easier access to information for customers, competitors, and others causes industry dominance to change more quickly, corporate life spans to decline, and executive tenures to shorten.” What’s more, unflattering news goes viral in an instant.

Nonetheless, year after year there are chief executives whose impact, not just on their own companies but on the world around them, is so significant that they deserve to rank among the greats. Our annual leader list spans politics, the arts, activism, sports and the nonprofit world, but each year, many business figures shine in this particular galaxy. Amazon CEO Jeff Bezos is one of only two people who have made all four editions of our list. (The other is Pope Francis.)

Here are nine private-sector CEOs who made Fortune‘s 2017 list. (For the rest of the list, click here.)

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Tech News

JOSE MOURINHO DISMISSES CONCERNS OVER MARCUS RASHFORD’S DEVELOPMENT

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Jose Mourinho has played down concerns over Marcus Rashford’s lack of game-time at Manchester United as the World Cup approaches.

Rashford has not started a league match for United, who face Crystal Palace on MNF, live on Sky Sports Premier League, since Boxing Day and has found his first-team opportunities limited following the arrival of Alexis Sanchez.

However, Mourinho insists Rashford remains firmly part of his plans at Old Trafford and he expects the 20-year-old to be part of Gareth Southgate’s squad in Russia.

“No, I don’t reassure anyone,” Mourinho said. “The main reassurance for him is that he is always selected.

Mourinho insists Rashford is a key part of his squad at Old Trafford
Mourinho insists Rashford is a key part of his squad at Old Trafford
“There is not one single match when Marcus is not selected to start or to be on the bench. When I see you sometimes put in doubt if he is going to be selected for the World Cup or not be selected.

“You know, if the national coach trusts him, he selects him. It doesn’t matter if he plays or doesn’t play.

“There are many examples of players who don’t play for their clubs at all and they go to the national teams.

Gary Neville insists Marcus Rashford is firmly in Jose Mourinho’s plans at Man Utd and that it is normal for a young player to come in and out of the side.
“You have the example of (Sergio) Romero, who is the second goalkeeper at Manchester United and the first goalkeeper for such an amazing football country like Argentina.

“In your own country, you have examples of players who play even without scoring a goal in the Premier League.

“So, it’s up to Gareth Southgate. If he trusts him, he selects him. It doesn’t matter if he plays or if he doesn’t play for Manchester United.”

Rashford burst onto the scene with a series of crucial goals during the 2015-16 season under Louis van Gaal, and the England international cemented his place in the United first-team with a solid campaign last season in which he scored 11 goals for the club.

“At his age, what he’s doing is more than enough and the experience he’s getting at every level is more than enough for us to be happy with what we think is going to be his future,” Mourinho said. “It’s as simple as that.

“But because he had such an impact at the beginning, probably people expect him to play even more than he does and score even more than he does and perform even more than what he does but it is not so simple.

The 20-year-old is expected to be part of England’s squad for the upcoming World Cup in Russia
The 20-year-old is expected to be part of England’s squad for the upcoming World Cup in Russia
“What I see makes me really happy, to see the same boy. When you ask me about (Scott) McTominay, I spoke about McTominay as a boy before he was a player and Marcus is the same.

“What will keep them in the right direction, what will make them have that stability to improve is what they are as boys. And Marcus is a fantastic boy,b also very grounded.

“For sure, we love him, and we believe in him, and he’s going to have the chances.”

 

 

Source: http://www.skysports.com/football/news/11667/11276870/jose-mourinho-dismisses-concerns-over-marcus-rashfords-development

 

 

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Top Search Engine Optimization Strategies!

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[dropcap]D[/dropcap]on’t act so surprised, Your Highness. You weren’t on any mercy mission this time. Several transmissions were beamed to this ship by Rebel spies. I want to know what happened to the plans they sent you. In my experience, there is no such thing as luck. Partially, but it also obeys your commands. I want to come with you to Alderaan. There’s nothing for me here now. I want to learn the ways of the Force and be a Jedi, like my father before me. The more you tighten your grip, Tarkin, the more star systems will slip through your fingers.

Still, she’s got a lot of spirit. I don’t know, what do you think? What!? I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– What good is a reward if you ain’t around to use it? Besides, attacking that battle station ain’t my idea of courage. It’s more like…suicide.

You don’t believe in the Force, do you? Obi-Wan is here. The Force is with him. I call it luck. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going. What?! The Force is strong with this one. I have you now.

We hire people who want to make the best things in the world. -Steve Jobs

She must have hidden the plans in the escape pod. Send a detachment down to retrieve them, and see to it personally, Commander. [highlight color=”yellow”]There’ll be no one to stop us this time![/highlight] You’re all clear, kid. Let’s blow this thing and go home! Partially, but it also obeys your commands.

  • Dantooine. They’re on Dantooine.
  • He is here.
  • Don’t underestimate the Force.

[tie_full_img]5825871567_4d477202ce_b[/tie_full_img]

I care. So, what do you think of her, Han? A tremor in the Force. The last time I felt it was in the presence of my old master. [highlight color=”blue”]But with the blast shield down,[/highlight] I can’t even see! How am I supposed to fight? Obi-Wan is here. The Force is with him. But with the blast shield down, I can’t even see! How am I supposed to fight? You are a part of the Rebel Alliance and a traitor! Take her away!

[padding right=”5%” left=”5%”]
Still, she’s got a lot of spirit. I don’t know, what do you think? What!? I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– What good is a reward if you ain’t around to use it? Besides, attacking that battle station ain’t my idea of courage. It’s more like…suicide.
You don’t believe in the Force, do you? Obi-Wan is here. The Force is with him. I call it luck. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going. What?! The Force is strong with this one. I have you now.

  1. I care. So, what do you think of her, Han?
  2. You mean it controls your actions?
  3. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going.
  4. I’m trying not to, kid.

[/padding]

Revenge of the Sith

post-imageI can’t get involved! I’ve got work to do! It’s not that I like the Empire, I hate it, but there’s nothing I can do about it right now. It’s such a long way from here. Leave that to me. Send a distress signal, and inform the Senate that all on board were killed. I’m surprised you had the courage to take the responsibility yourself. No! Alderaan is peaceful. We have no weapons. You can’t possibly…

Your eyes can deceive you. Don’t trust them. He is here. What?! Hokey religions and ancient weapons are no match for a good blaster at your side, kid. I’m trying not to, kid.

I’m trying not to, kid. I have traced the Rebel spies to her. Now she is my only link to finding their secret base. He is here. You are a part of the Rebel Alliance and a traitor! Take her away! Dantooine. They’re on Dantooine.

 

Still, she’s got a lot of spirit. I don’t know, what do you think? What!? I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– What good is a reward if you ain’t around to use it? Besides, attacking that battle station ain’t my idea of courage. It’s more like…suicide.

Hey, Luke! May the Force be with you. Kid, I’ve flown from one side of this galaxy to the other. I’ve seen a lot of strange stuff, but I’ve never seen anything to make me believe there’s one all-powerful Force controlling everything. There’s no mystical energy field that controls my destiny. It’s all a lot of simple tricks and nonsense. Remember, a Jedi can feel the Force flowing through him. He is here. Ye-ha! I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

You don’t believe in the Force, do you? Obi-Wan is here. The Force is with him. I call it luck. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going. What?! The Force is strong with this one. I have you now.

 

[tie_full_img]9FybtVFNSEOxogGzIvHJ_IMG_2226[/tie_full_img]

 

[padding right=”5%” left=”5%”]

Hey, Luke! May the Force be with you. Kid, I’ve flown from one side of this galaxy to the other. I’ve seen a lot of strange stuff, but I’ve never seen anything to make me believe there’s one all-powerful Force controlling everything. There’s no mystical energy field that controls my destiny. It’s all a lot of simple tricks and nonsense. Remember, a Jedi can feel the Force flowing through him. He is here. Ye-ha! I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

[divider style=”dotted” top=”20″ bottom=”20″]

Oh God, my uncle. How am I ever gonna explain this? Look, I ain’t in this for your revolution, and I’m not in it for you, Princess. I expect to be well paid. I’m in it for the money. A tremor in the Force. The last time I felt it was in the presence of my old master.

All right. Well, take care of yourself, Han. [highlight color=”orange”]I guess that’s what you’re best at,[/highlight] ain’t it? Alderaan? I’m not going to Alderaan. I’ve got to go home. It’s late, I’m in for it as it is. The plans you refer to will soon be back in our hands.
[/padding]

 

WOW, Nice photo !

WOW, Nice photo !

I need your help, Luke. She needs your help. I’m getting too old for this sort of thing. Oh God, my uncle. How am I ever gonna explain this? Hey, Luke! May the Force be with you. No! Alderaan is peaceful. We have no weapons. You can’t possibly… As you wish. Look, I can take you as far as Anchorhead. You can get a transport there to Mos Eisley or wherever you’re going.

I suggest you try it again, Luke. This time, let go your conscious self and act on instinct. Dantooine. They’re on Dantooine. You’re all clear, kid. Let’s blow this thing and go home! I’m surprised you had the courage to take the responsibility yourself. I’m trying not to, kid.

I care. So, what do you think of her, Han? Don’t underestimate the Force. I don’t know what you’re talking about. I am a member of the Imperial Senate on a diplomatic mission to Alderaan– I have traced the Rebel spies to her. Now she is my only link to finding their secret base.

You’re all clear, kid. [highlight color=”green”]Let’s blow this thing and go home![/highlight] But with the blast shield down, I can’t even see! How am I supposed to fight? Alderaan? I’m not going to Alderaan. I’ve got to go home. It’s late, I’m in for it as it is.

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Mobile Platforms

IOS APPS ON MACS? GEE, THAT FEELS FAMILIAR…

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Well, gang, it’s official: Cross-platform convergence is now both magical and revolutionary.

Apple, in case you haven’t heard, is taking a serious step toward bringing its mobile and desktop platforms together: At its annual Worldwide Developers Conference adjective-shouting extravaganza this week, the company announced a plan to let developers bring iOS apps onto MacOSstarting next year. So, yes: That means the Apple faithful will soon be able to run iPhone-like software on their regular ol’ keyboard-packin’ computers.

Pretty spiffy idea, right? Mobile software, on the desktop! Just think of the possibilities. But wait: Why does something about this seem so eerily familiar?

Oh, right — because it’s exactly what we’ve been watching take shape with Android and Chrome OS over the past several years.

Now, before you grab the nearest suit of armor and novelty foam sword, hang on: I’m not here to play a game of “Who Did It First?” Let’s be honest: That kind of talk is pretty tired at this point. Some years, Apple borrows heavily from Google; some years, Google borrows heavily from Apple. Sometimes, the inspiration-lifting is for the better, and sometimes, it’s for the worse. I’m not an intellectual rights attorney (thank goodness) — and from a normal user’s perspective, the arguments over who copied whom are equal parts boring and irrelevant.

What I do want to discuss is how much Apple’s move validates the approach Google’s been pursuing for some time now — and, at the same time, how its implementation of the idea is both similar and simultaneously different.

Let’s jump in, shall we?

Apple, Google, and the tale of converging platforms

We’ll start with Google. The move to bring Android apps to Chrome OS began in earnest in 2016. (Yes, the work technically started two years earlier, with the beta-wearing “App Runtime” project — but that was basically just a test, with significant limitations and nothing even close to a polished or mainstream-ready experience.)

For Google, the notion of bringing two platforms together was nothing short of transformational. Chromebooks had traditionally been cloud-centric computers — a model that provided some enticing advantagesover traditional PCs but required you to rely mostly on web-based software like Google Docs and Office Online. Realistically, that sort of setup was more than sufficient for the vast majority of modern-day computer users, but it also left a fair number of gaps in what a Chromebook was able to do.

By allowing anyone to install and run almost any Android app while still maintaining Chrome OS’s security, simplicity, and speed-related advantages, Google accomplished several significant things: First, it redefined a Chromebook’s possibilities and limitations, making the devices more compelling and feature-complete for an even broader array of users. (On a smaller and much more specifically targeted scale, the current move to allow Linux apps on Chrome OS serves a similar purpose.)

Beyond that, it essentially created a whole new category of device — the Chromebook/Android mashup. That’s something we’ve seen progress considerably over the past couple years, as the hardware has slowly caught up with the software and convertible Chromebooks have effectively become the new Android tablets.

And last but not least, it created an ecosystem like no other. Developers could build and publish a single app and have it be available to the world’s largest mobile platform and the world’s increasingly dominant desktop computing environment. As long as the apps are built with responsive design and with a handful of form-specific optimizations in mind, it’s a single, streamlined process with minimal extra effort involved.

Significant as those first two points may be, we can’t underestimate the value of that last one — the ecosystem expansion. Remember, Chromebooks are hugely popular, particularly in schools. And developers tend to go where the users are. For the first time, Google could actually overcome its chicken-and-egg problem and have an existing audience that’d entice developers to craft large-screen-optimized apps — apps that, by their very definition, would straddle the lines of two overlapping ecosystems and benefit Android and Chrome OS alike.

Apple’s approach is a bit different. Unlike Chromebooks, Macs already run traditional desktop software. Unlike Google, Apple already has a successful tablet platform. And unlike Google, Apple doesn’t currently offer touch-enabled Macs — another one of those classic “it doesn’t work” declarations from Steve Jobs, way back when — and even if the company does eventually come around to rethinking that stance, it doesn’t seem likely that it’d look to phase out or de-emphasize the iPad anytime soon.

What Apple does share with Google, however, is the ecosystem part of the equation. Apple is all about the ecosystem, in fact, and it has been for a very long time. Google is the relative newcomer to that kind of focus.

So Apple, like Google, stands to benefit by aligning its platforms (a familiar phrase, no?) and making them more similar from a user’s perspective. It’s no secret that people adore their iPhones and the apps associated with them. Making MacOS follow iOS’s lead in some ways and allowing users to run familiar mobile apps within it will make the Mac feel more consistent and connected with the iPhone — and thus could make it more appealing both to current users and also perhaps to those who don’t presently own a traditional laptop or desktop computer.

Apple, like Google, could also benefit from energizing its desktop software ecosystem and giving developers added incentive to focus on that form. It may not be entirely comparable to Google’s Chrome OS situation, but the idea that development on the desktop side of Apple’s ecosystem is stagnating compared to the mobile side is a pretty common theme of discussion these days. Bringing iOS-like apps onto Macs could go a long way in reversing that view.

Perhaps most critically, aligning the ecosystems provides yet another piece of ammo for the famous “lock-in” weapon: You’ve got the environment you know and love and the apps you know and love on your iPhone and/or iPad — and now on your Mac, too. Just like Google is aiming to accomplish with Android phones and Chromebooks, our investments in these ecosystems are more expansive than ever — which, of course, means we’re more likely than ever to stick with whichever ecosystem we choose and continue to buy its associated products year after year.

Interestingly, Apple and Google also share the same persistent view from pundits that “the two platforms must be combined!” — a view that no level of adamant denial or ongoing evidence to the contrary seems able to extinguish.

Converging platforms, diverging paths

One thing the two companies don’t fully share is the specific approach to bringing mobile apps onto the desktop. Google, fitting with its general ethos, has established a bit of a free-for-all with Android apps on Chrome OS: By default (unless a developer explicitly disallows it or an app is inherently incompatible due to hardware requirements), most any Android app can be installed on a Chromebook. The Play Store you get on a Chromebook is quite literally the same Play Store you get on a phone.

So everyone is in, more or less — and it’s then up to each developer to optimize an app and make it excel in the large-screen, keyboard-and-trackpad-using form. Or not. Most apps work well enough on a Chromebook out of the box, and in some scenarios, it’s clear a developer went the extra mile to really make the experience shine. Either way, you can find plenty of useful titles that add meaningful value to the Chrome OS environment.

But you can also find plenty of apps that clearly weren’t made to run on that type of hardware — where even the most minimal amount of effort is painfully lacking — and those apps, while technically compatible with a Chromebook, are incredibly awkward and unpleasant to use. (Hi, Instagram!)

From the sounds of it, Apple is taking the exact opposite approach: The door will be closed by default — and the MacOS-iOS collection will consist only of apps optimized for the traditional computer form. That’s why Apple is releasing only its own iOS apps for the Mac to start and will be working with developers to optimize their apps for the desktop over the months ahead.

“There are millions of iOS apps out there, and some of them would be great on the Mac,” Apple Chief Shirt Unbuttoner Craig Federighi noted during yesterday’s announcement. The emphasis there is mine, but the message is clear: The entire App Store won’t — and, in Apple’s view, shouldn’t — be coming to the desktop.

Apples and oranges

So which approach is better — Apple’s or Google’s? The reality is that each seems to have its own set of pros and cons, and it’s tough to label either one as a definitive “winner.” Google’s implementation brings a massive number of new applications into the desktop environment and then puts the onus on the developers to make the experiences shine. The result, as we’ve established, is a bit of a mixed bag: You have tons of possibilities, many of which are valuable (with or sometimes even without form-specific optimizations) — but you also have apps that are just plain clumsy and out of place.

Apple appears poised to offer a more strictly curated selection of apps, allowing only those with form-specific optimizations into the mix. That should create a more consistent level of quality and experience, which is obviously a good thing, but it’ll also mean some apps that might be more mobile-specific and not likely to be optimized probably won’t become available.

Who cares? Well, consider one example: Apps like Netflix and YouTube are readily available via the web and don’t seem like the types of titles that’d receive the full desktop optimization effort or the Apple stamp of “great on the Mac” approval. But running the mobile apps on the desktop gives you the unique advantage of being able to download videos from those respective services for offline viewing — a handy little loophole crafty Chromebook users have certainly come to appreciate.

When you stop and think about it, the differences here are very much analogous to the differences in the two companies’ broader approaches to mobile app distribution: With Apple, you get a more closely controlled selection, which forces developers to comply more closely with guidelines and (in theory, at least) creates a more consistent experience. With Android, the less closely controlled gates mean more variance in the level of experience within — but that also means the door is open to more advanced and interesting types of creations that wouldn’t make their way past Apple’s gatekeepers.

I think most reasonable people would agree that Google could stand to gain some of Apple’s quality control and ability to get developers to follow its lead, while Apple could stand to loosen things up at least a little and allow some different types of tools into its closely walled garden.

Neither scenario is perfect, but both serve to accomplish the same goal — one that, in this wild new cross-platform world, seems both sensible and inevitable, regardless of which ecosystem you prefer.

 

 

 

 

Source: Computer World

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CEO's

WHY THESE 9 CEOS BELONG ON THE WORLD’S GREATEST LEADERS LIST

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In our current culture, CEOs arguably command more power than respect. You can blame that in part on the light-speed exchange of information in the digital era. As Fortune‘s Geoff Colvin writes in the introduction to this year’s World’s Greatest Leaders list, “Easier access to information for customers, competitors, and others causes industry dominance to change more quickly, corporate life spans to decline, and executive tenures to shorten.” What’s more, unflattering news goes viral in an instant.

Nonetheless, year after year there are chief executives whose impact, not just on their own companies but on the world around them, is so significant that they deserve to rank among the greats. Our annual leader list spans politics, the arts, activism, sports and the nonprofit world, but each year, many business figures shine in this particular galaxy. Amazon CEO Jeff Bezos is one of only two people who have made all four editions of our list. (The other is Pope Francis.)

Here are nine private-sector CEOs who made Fortune‘s 2017 list. (For the rest of the list, click here.)

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Tech News

JOSE MOURINHO DISMISSES CONCERNS OVER MARCUS RASHFORD’S DEVELOPMENT

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Jose Mourinho has played down concerns over Marcus Rashford’s lack of game-time at Manchester United as the World Cup approaches.

Rashford has not started a league match for United, who face Crystal Palace on MNF, live on Sky Sports Premier League, since Boxing Day and has found his first-team opportunities limited following the arrival of Alexis Sanchez.

However, Mourinho insists Rashford remains firmly part of his plans at Old Trafford and he expects the 20-year-old to be part of Gareth Southgate’s squad in Russia.

“No, I don’t reassure anyone,” Mourinho said. “The main reassurance for him is that he is always selected.

Mourinho insists Rashford is a key part of his squad at Old Trafford
Mourinho insists Rashford is a key part of his squad at Old Trafford
“There is not one single match when Marcus is not selected to start or to be on the bench. When I see you sometimes put in doubt if he is going to be selected for the World Cup or not be selected.

“You know, if the national coach trusts him, he selects him. It doesn’t matter if he plays or doesn’t play.

“There are many examples of players who don’t play for their clubs at all and they go to the national teams.

Gary Neville insists Marcus Rashford is firmly in Jose Mourinho’s plans at Man Utd and that it is normal for a young player to come in and out of the side.
“You have the example of (Sergio) Romero, who is the second goalkeeper at Manchester United and the first goalkeeper for such an amazing football country like Argentina.

“In your own country, you have examples of players who play even without scoring a goal in the Premier League.

“So, it’s up to Gareth Southgate. If he trusts him, he selects him. It doesn’t matter if he plays or if he doesn’t play for Manchester United.”

Rashford burst onto the scene with a series of crucial goals during the 2015-16 season under Louis van Gaal, and the England international cemented his place in the United first-team with a solid campaign last season in which he scored 11 goals for the club.

“At his age, what he’s doing is more than enough and the experience he’s getting at every level is more than enough for us to be happy with what we think is going to be his future,” Mourinho said. “It’s as simple as that.

“But because he had such an impact at the beginning, probably people expect him to play even more than he does and score even more than he does and perform even more than what he does but it is not so simple.

The 20-year-old is expected to be part of England’s squad for the upcoming World Cup in Russia
The 20-year-old is expected to be part of England’s squad for the upcoming World Cup in Russia
“What I see makes me really happy, to see the same boy. When you ask me about (Scott) McTominay, I spoke about McTominay as a boy before he was a player and Marcus is the same.

“What will keep them in the right direction, what will make them have that stability to improve is what they are as boys. And Marcus is a fantastic boy,b also very grounded.

“For sure, we love him, and we believe in him, and he’s going to have the chances.”

 

 

Source: http://www.skysports.com/football/news/11667/11276870/jose-mourinho-dismisses-concerns-over-marcus-rashfords-development

 

 

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