Connect with us

Tech News

7 ways to improve your video ad campaign

Published

on

Make-video-ads-better
Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion.

Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear).

But does that mean you can retool your 30-second TV spot for digital channels and then sit back and watch the conversions roll in?

If only life were that easy! There’s an art to creating the perfect video ad campaign. Below are seven tips for getting the results you need.

1. Articulate your goals

A successful campaign starts with the basics: what do you want consumers to do as a result of seeing your ads? And how will you know you succeeded?

Digital is highly interactive. Unlike a 30-second TV spot, your digital video ads can invite consumers to take the next step — i.e. click through to a store-locator or show-time tab, download a coupon. Those behaviors will serve as your KPIs.

You can qualify an audience based on completion rates, and then follow up with retargeting later on.

2. Get social

According to reports, social media will be critical for video ads, helping to “propel digital video ads to $7.2 billion” in spending in 2015. That’s no surprise given how easy it is for consumers to view and share video ads they like. Savvy marketers will design ads with Facebook, Twitter, and Instagram in mind.

3. Invest in great creatives

As Matthew Waghorn at Huge says, “Forget about the big reveal.” Consumers have little patience for pre-rolls, so present your brand and key message ASAP. And invest in multiple video ads so the same consumer doesn’t see the same ad every time.

If you’re using programmatic video (as you should!), then let data inform your content. For instance, if women are three times more likely to watch your pre-roll, then update your content to speak directly to them.

4. Take advantage of video’s inherent interactivity

Video ads offer unprecedented opportunities for engagement. We’ve seen ads with hot spots to learn more about a product, and video carousels that let consumers select additional videos to view. And you can put that landing page to good use by turning it into a mini landing page, with dinner menus, store locators, coupons for downloading, and more.

5. Select the right formats

If mobile devices are part of your plan, design your content so that it works on a small screen (which will also work fine on a large one).

In-banner videos do a better job in driving clicks and traffic, making them strong options for performance campaigns. In-stream video, on the other hand, should be saved for branding, since consumers are unlikely to click away from content they took actions to view.

6. Select the right buying model

If reach, frequency, and targeting are paramount to your campaign, go for CPM buying model. But if you need your audience to watch your video in full, go for a cost-per-completed view (CPCV) model. In other words, let your campaign goals drive your media acquisition strategy.

7. Buying inventory

Go programmatic so you can get really specific about who you target for your ads. Plus, you don’t have to commit a lot of your budget to specific placements, freeing your budget to focus on the sites that deliver great results.

source:http://mashable.com/2015/03/16/better-video-ads/

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Business

ONEPLUS IS GOING TO START MAKING TVS

Published

on

OnePlus is is getting into a new line of business: making TVs. Best known for its phones, China’s OnePlus also has a small catalog of really good accessories like wireless earphonesand surprisingly awesome backpacks, though nothing as complex or expensive as a television set. In announcing the news on the OnePlus online forums, company chief Pete Lau describes it as “the first step in building a connected human experience.”

Every hardware manufacturer is now looking intently at ways to monetize the smart home space. Samsung and Huawei recently announced smart speakers, Apple and Google already have the HomePod and Google Home, respectively, and Microsoft and Sony are old incumbents with their Xbox and PlayStation consoles. OnePlus has decided to make its entry point into this market the TV itself, which has always been at the center of home entertainment, though often with the help of other connected devices. Reading Lau’s teaser announcement, the OnePlus TV — which so far only has a project name, no timeline or specs have been revealed — will serve as the connectivity hub for OnePlus’ future vision of the smart home.

The OnePlus smart TV will be developed by a new division within OnePlus, led by Pete Lau himself. Still at the earliest stages of development, OnePlus is currently seeking input from its fans, as it often does, about what their priorities with a future smart TV will be.

Continue Reading

Finance

LAGOS TO HOST BIANNUAL AFRICA FINTECH SUMMIT FOR THE FIRST TIME IN NOVEMBER

Published

on

The Summit, organized by Dedalus Global, gathers innovators, investors, policy makers and other key stakeholders in the Fintech sector to discuss technologies transforming finance on the continent, debate regulatory policies, compare best practices, and forge new ventures
LAGOS, Nigeria, September 17, 2018/ — Africa’s premier fintech event, the Africa Fintech Summit, (www.AfricaFintechSummit.com) will be held for the first time in Lagos, Nigeria, onNovember 8-9, 2018. This event comes on the heels of the earlier edition in Washington D.C. which featured leading policy makers, c-suite business executives, start-ups, and investors.

The Summit, organized by Dedalus Global, gathers innovators, investors, policy makers and other key stakeholders in the Fintech sector to discuss technologies transforming finance on the continent, debate regulatory policies, compare best practices, and forge new ventures.

Speaking on the decision to bring the Summit to Lagos, the Chairman of the Summit, Leland Rice, said, “Lagos is an ideal host city; it’s an epicenter of Africa’s fintech revolution and the driving force behind the continent’s entrepreneurial spirit. The successes of companies such as Paga, Flutterwave, Mines.io, and Paystack have strategically positioned Lagos as the destination of choice for investors.”

“The first edition of the Summit in D.C. was a launch pad for several milestone fintech deals struck among its delegates in the months after the event. We plan to build on these successes in Lagos, with a focus on bringing innovators and policy makers together to move the needle on fintech regulation and bringing founders and investors together to facilitate further capital raises,” added Leland.

The two-day event will feature investor missions from the US, UK, and UAE, an Alpha Expo featuring the most exciting startups and entrepreneurs in Nigeria, a half-day blockchain masterclass, and an awards ceremony.

Reacting to the decision to host the Summit in Lagos, the Senior Special Assistant to the President on Technology, Lanre Osibona, stated, “This reflects the progress Nigeria is making in the areas of technology and financial services. The event is very important as it comes at the heels of the Vice President Osinbajo’s trip to Silicon Valley to promote Nigeria’s tech sector. We look forward to collaborating with the organizing committee and to a successful event in Lagos.”

In similar vein, Tayo Oviosu, the founder of Paga—a payment company that recently raised $10 million in Series B2 funding—said that “the Africa Fintech Summit in Washington D.C. provided valuable insights into the fintech space and connected me with key players in the industry. I look forward to the Lagos edition.”

Speakers lined up for the event include Chief Economist of PwC Nigeria, Dr. Andrew S. Nevin; Managing General Partner of EchoVC, Eghosa Omoigui; CEO of Diamond Bank, Uzoma Dozie; Founder of Flutterwave, Iyinoluwa Aboyeji; and CEO of PayStack, Shola Akinlade, whose company recently raised $8 million Series A funding

Distributed by APO Group on behalf of Dedalus Global.

View multimedia content

For more information, please contact:
Ridwan Sorunke
Directory of Communications, AFTS
Ridwan@AfricaFintechSummit.com
+234 (0) 8037885760
+1 2023166726

About Dedalus Global

Dedalus Global (https://VC4A.com/dedalus-global/) is an investment and strategy advisory firm focusing on emerging markets and emerging technologies. With networks throughout Africa and the Middle East, we leverage granular market knowledge to drive innovation, accelerate capital deployment, and create value for our clients and the economies where they operate.

About Africa Fintech Summit (AFTS)

The Africa Fintech Summit (www.AfricaFintechSummit.com) is a biannual event that brings together leading disruptors, tech and finance professionals, regulators, and investors from around the globe to debate policies, compare best practices, and forge Africa-focused ventures. AFTS leverages the growth of the fintech sector in Africa to bring key stakeholders to discuss the technologies transforming finance on the continent.

To learn more about AFTS, please visit www.AfricaFintechSummit.com

View a recap from the AFTS Washington: https://www.youtube.com/watch?v=ZIdDS-u0rXE

SOURCE
Dedalus Global

Multimedia content

Continue Reading

Business

AMAZON IS REPORTEDLY BUILDING A FREE STREAMING VIDEO SERVICE FOR FIRE TV OWNERS

Published

on

Amazon is said to be prepping an ad-supported streaming video service; it’ll be available to folks who own any of the company’s Fire TV streaming dongles and set-top boxes, reports The Information.

It’ll be separate from Prime Video, which offers a range of licensed shows and movies, as well original content produced by Amazon, to people who are subscribed to Prime.

Amazon's latest streaming device is the Fire TV Cube
Credit: Amazon
Amazon’s latest streaming device is the Fire TV Cube

Do you like good gadgets?

Those sweet cool gadgets?

Oh, yeah

The idea behind this upcoming service, which is dubbed Free Dive, is to help Amazon bring in more revenue through advertising. Ads presently account for a small fraction – about $2 billion out of more than $200 billion – of its annual revenue, but they offer higher margins than retail, and are one of Amazon’s fastest growing earners company-wide.

To that end, the company’s been selling ad space on its site, and is slated to run ads during live sporting events on Prime Video. It also turned off ad-free viewing on Twitch – its game video streaming service – for Prime subscribers earlier this month.

Free Dive could give Amazon a chance to rival Roku, which offers a similar ad-supported streaming service for owners of its devices and is expected to reach 59 million users by the end of 2018. Roku also made its ‘Channel’ service available via the web earlier this month to folks in the US, so you don’t need the company’s hardware to access it. It’ll be interesting to see if Amazon follows suit – and how it plays its cards with customers across the globe, especially in cost-conscious markets like India, where it’s expanding its media offerings.

Continue Reading
Advertisement

Trending