New York: In a recent development, Instagram started sending an email digest called ‘Highlights’ featuring a few of the posts from people you follow.
It could bring back users who have strayed from the photo network.
This is the first time Instagram has sent any type of promotional or re-engagement email, TechCrunch reported.
To accomplish its mission of sharing moments and fuel its ad-based business model, Instagram needs users to voraciously browse its feed.
Instagram’s strategy for that has been to avoid letting photos slip outside its walls. It decided not to let Twitter render its photos in-line, so people would have to use Instagram.
But now it is reaching out, hoping to meet users half way. ‘Highlights’ could remind people what they are missing when they do not open Instagram.
‘Highlights’ could solve an issue common amongst maturing social networks that show a live, reverse chronological feed of posts. It impacts networks like Instagram and Twitter, but not relevancy-sorted streams like Facebook’s.
The unfiltered feed problem happens when people follow too many oversharers that drown out their real friends who do not post as often.
But those effects can be offset, to a degree, with ways to surface the most popular content in your network.
INSTAGRAM LAUNCHES A LITE APP FOR LOW-END ANDROID DEVICES
Instagram has released a lightweight version of its Android app that should be easier to install and browse on devices short on storage space and on spotty connections.
TechCrunch notes that the new app, which weighs in at just 573KB, is 1/55th the size of the original app at 33MB. Naturally, you’ll find it a little lighter on functionality too: there’s no messaging or the ability to upload videos right now.
The launch is part of Facebook’s approach to reaching the next billion people who will come online for the first time in developing countries, mostly using low-cost mobile devices with limited access to connectivity and data.
Making its apps more easier to download and perform well on low-end devices is key to growing its user base around the world. To that end, Facebook made Lite versions of its apps for its social network and Messenger available years ago. Twitter has one too, and Google recently launched an optimized version of Android – complete with a suite of its essential apps – to address these needs in emerging markets.
Instagram’s been on a roll lately. It added 300 million users in a little over a year to reach 1 billion last week, and has tacked on loads more features to its service recently, including group video calls, support for longer videos in what it’s calling IGTV, tools for curating saved posts, and improving discovery.
Source: The NextWeb
SCAMMERS ABUSE MULTILINGUAL DOMAIN NAMES
Cyber-criminals are abusing multilingual character sets to trick people into visiting phishing websites.
The non-English characters allow scammers to create “lookalike” sites with domain names almost indistinguishable from legitimate ones.
Farsight Security found scam sites posing as banks, loan advisers and children’s brands Lego and Haribo.
Smartphone users are at greater risk as small screens make lookalikes even harder to spot.
The Farsight Security report looked at more than 100 million domain names that use non-English character sets – introduced to make the net more familiar and usable for non-English speaking nations – and found about 27% of them had been created by scammers.
It also uncovered more than 8,000 separate characters that could be abused to confuse people.
Farsight founder Paul Vixie, who wrote much of the software underpinning the net’s domain names told the BBC: “Any lower case letter can be represented by as many as 40 different variations.”
And many internationalised versions added just a tiny fleck or mark that was not easy to see.
Eldar Tuvey, founder and head of security company Wandera, said it had also seen an upsurge in phishing domains using different ways of forming characters.
In particular, it had seen an almost doubling of the number of scam domains created using an encoding system called punycode over the past few months.
And phishing gangs were using messages sent via mobile apps to tempt people into clicking on the similar-looking links.
“They are targeting specific groups,” Mr Tuvey said.
And research had established people were three times more likely to fall for a phishing scam presented on their phone.
“To phish someone, you just have to fool them once,” Mr Tuvey said. “Tricking them into installing malware is much more work.”
INSTAGRAM’S NEW LONG-FORM VIDEO HUB IGTV TAKES ON YOUTUBE
Prepare to spend a lot more time on Instagram.
The Facebook ()-owned platform is rolling out a new hub for long-form, vertical video. Instagram announced the new feature at a press event on Wednesday.
The hub, called IGTV, will live within the regular Instagram app. It will also get its own standalone app in the coming days.
Anyone will be able to post to IGTV, but Instagram users with 10,000 followers or more will be able to post videos up to an hour long. Users with fewer followers can post up to 10 minutes of video. Instagram video posts were previously capped at 60 seconds.
The company has tapped celebrities such as Kim Kardashian West and Selena Gomez who will be among the first to upload longer-form content to their accounts on Wednesday.
In addition to IGTV, CEO Kevin Systrom announced a company milestone: 1 billion monthly active users now use Instagram, up from 800,000 active users in September.
IGTV is reminiscent of Snapchat’s Discover page, which features stories from publishers and creators, and curated posts from itscommunity. Snap, Snapchat’s parent company, launched Discover in 2015 with a number of media partners, including CNN and Buzzfeed. It paid licensing fees to publishers up until recently when it reportedly shifted to an ad-based model only.
“Ads will not be part of IGTV at launch, but we’ll be exploring and test ways to help creators monetize after launch,” a spokesperson told CNNMoney.
Analysts are also comparing IGTV to Google-owned video platform YouTube.
According to media and technology analyst Rich Greenfield of BTIG, Instagram users were already using its Stories feature to link out to YouTube to direct followers to longer-form videos.
“Now, Instagram can keep that in-house, and drive greater engagement and time spent,” Greenfield told CNNMoney. “I think this is a natural evolution from pictures to video, to stories and now to long-form video to capture as much human attention as possible.”
Instagrammers are spending more time than ever looking at photos, videos and memes, the company previously told CNNMoney. Users under the age of 25 now spend more than 32 minutes each day on the platform, while users age 25 and older use the app for more than 24 minutes.
While IGTV may lead people to spend more time on Instagram, Systrom previously promised to roll out a tool that will tally time spent on its app.
“Any time should be positive and intentional,” he tweeted last month.