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INSTAGRAM OPENS SNAPPY NEW EVENTS CHANNEL

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Instagram Opens Snappy New Events Channel

Instagram last week announced a new Explore video channel that gives users an easier way to find and watch events.

The channel aggregates videos from concerts, sporting events and more, and its personalization features flag events that might be a good match for users’ individual interests.

The new channel initially will be available only to U.S. users.

“One of the fundamental limitations of Instagram is that you only see content from people you explicitly follow,” said Jan Dawson, chief analyst at Jackdaw Research.

“The timeline is strictly limited to people you’ve chosen to see — with the exception of ads,” he noted.

“One of the challenges is always how to get people to see and engage with content from additional users,” Dawson told TechNewsWorld. “The Explore tab has always been a way for Instagram to do this, and adding event-driven content to the tab provides new ways for people to find additional content they might be interested in.”

Instagram Events

Similar to Snapchat

To social media watchers, Instagram’s event channel looks very familiar.

“With the rollout of the event channel, Instagram is once again borrowing a page from Snapchat’s playbook,” said Andreas Scherer, managing partner atSalto Partners.

“This feature is eerily similar to Snapchat’s Discover channel,” he told TechNewsWorld.

Instagram, which is owned by Facebook, has been open about its attitude toward Snapchat, noted John Carroll, a mass communications professor atBoston University.

“Instagram has been open and transparent about the fact that they’re ripping off Snapchat, ” he told TechNewsWorld. “It isn’t something Instagram is trying to hide or run away from.”

Fighting Brand

Facebook has influenced Instagram’s copycat strategy, maintained Salto’s Scherer.

“Previous attempts by Facebook to buy Snapchat failed. Now it is using Instagram as a fighting brand, copying the most successful concepts of Snapchat’s platform,” he explained.

There are significant differences between the event features in the two platforms, though, noted Jackdaw’s Dawson.

“There’s some overlap with Snapchat’s featured Stories, so you could argue there’s a little homage being paid here,” he said, “but both the implementation and motivation are different.”

By adding features similar to Snapchat, Instagram is protecting its user base of 500 million monthly users, observed Michael Inouye, a principal analyst at ABI Research.

“Instagram doesn’t want its users leaving because of features it doesn’t have,” he told TechNewsWorld.

Better Personalization

One area where Instagram’s event channel may have a leg up on Snapchat is in personalization algorithms.

“Events highlighted to users will improve as the user interacts with videos, specific people posting them, or locations,” explained Gerrit Schneemann, a senior analyst with IHS Markit.

“Instagram is then able to surface content it thinks will match the user’s interests better, making it easier for the user to find content they are likely to like,” he told TechNewsWorld.

The introduction of the event channel is part of a larger Facebook strategy, Schneenann added.

“Video is central to Facebook’s road map — the company has said so repeatedly,” he pointed out. “Instagram is another part of Facebook where video can increase the time users spend on the platform, opening the stream of videos as a the perfect vehicle to integrate video advertising.”

Built on Video

Social media is all about engagement, and “video is more engaging than simple updates,” BU’s Carroll noted.

“This is all about keeping people on your platform, engaging them with content, and delivering them to advertisers. Social media and mobile media are really built on video at this point,” he said.

“In the last six months, Instagram has seen video viewing increase by 150 percent,” Carroll pointed out, and “in the next six years, mobile video viewers will double to 2 billion. This is a huge growth area for these platforms.”

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THE FINTECH REVOLUTION IN INSURANCE

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Advancing technology has collided with longstanding customer issues to create a series of deep, lasting, systemic challenges for insurance. How will these trends impact insurers’ businesses and the industry overall?

The rise of fintech, changing consumer behavior, and advanced technologies are disrupting the insurance industry. Additionally, Insurtechs and technology startups continue to redefine customer experience through innovations such as risk-free underwriting, on-the-spot purchasing, activation, and claims processing.

The report from Deloitte Global examines forces that are disrupting the insurance industry and presents four possible scenarios for the future. We explore:

  • Changing the channel: Partnerships with product makers and distributors, and embedding insurance into other products and services may enable customers to select products that best fit their lifestyle.
  • Underwriting by machine: Technology advancements including AI innovations and algorithms will likely individualize risk selection and pricing, and customers can select products based on a wider range of price points.
  • Rise of the flexible product: Time-flexible, event-driven, modular and adjustable coverage may evolve to accommodate life stage, lifestyle, and wellness changes among consumers.
  • E-Z life insurance: Given the growth and shopping patterns in emerging markets, insurers who introduce flexible term products, and master digital distribution without compromising underwriting are likely to win in the marketplace.

Read the report to understand what the future holds for the insurance industry.

Key Contact

Neal Baumann

Neal Baumann

Global Insurance Leader

Neal leads Deloitte’s Global Insurance practice and is the US insurance consulting leader. He has 20 years of experience advising financial services and insurance company clients on corporate and comp… More

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GOOGLE NEVER REALLY LEFT CHINA: A LOOK AT THE CHINESE WEBSITE GOOGLE’S BEEN QUIETLY RUNNING

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More information is leaking out about just how Google is planning to re-enter the Chinese market with a mobile search engine application that complies to the country’s censorship laws.

The Intercept first broke this story when a whistleblower provided them documentation detailing the secret censored search project (codenamed Dragonfly). According to them, an overlooked Google acquisition from 2008 — 265.com — has been quietly laying down the foundation for the endeavor.

In order to run a business in China, tech companies are required to obtain a Internet Content Provider license from the Chinese government. As it’s difficult for foreign businesses to obtain this license, Google has long partnered with Chinese IT company Ganji.com. Back in the early years of Google.cn, Google actually operated directly off of Ganji.com’s license, even claiming the Chinese company was temporarily running its search engine. Facing intense scrutiny from the Chinese government and the media over this license arrangement, in 2007 Google formed a legitimate joint venture company with Ganji.com — the Beijing Guxiang Information and Technology Co.

Because of the necessity of that license, Google has maintained that joint venture and has been operating in China under the name Beijing Guxiang Information and Technology Co. ever since. Even after the shut down of Google.cn, Google’s Chinese advertising enterprise has been operating under the joint venture company as well as, low and behold, 265.com. A whois search of the 265.com domain name, which provides a record of the current domain registrant information, pulls up Beijing Guxiang Information and Technology Co. as the registrant organization.

A significant number of Google employees are reportedly none too happy about Google’s project complying with Chinese censorship laws. This most recent news, that the company has long been collecting data for a moment just like this, surely won’t make morale among these workers any better.

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WHISTLEBLOWER REVEALS GOOGLE’S PLANS FOR CENSORED SEARCH IN CHINA

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Google is reportedly planning to relaunch its search engine in China, complete with censored results to meet the demands of the Chinese government. The company originally shut down its Chinese search engine in 2010, citing government attempts to “limit free speech on the web.” But according to a report from The Interceptthe US tech giant now wants to return to the world’s biggest single market for internet users.

According to internal documents provided to The Intercept by a whistleblower, Google has been developing a censored version of its search engine under the codename “Dragonfly” since the beginning of 2017. The search engine is being built as an Android mobile app and will reportedly “blacklist sensitive queries” and filter out all websites blocked by China’s web censors (including Wikipedia and BBC News). The censorship will extend to Google’s image search, spell check, and suggested search features.

The web is heavily censored in China, with the country’s so-called Great Firewall stopping citizens from accessing many sites. Information on topics like religion, police brutality, freedom of speech, and democracy are heavily filtered, while specific search topics (like the 1989 Tiananmen Square protests and Taiwanese independence) are censored completely. Advocacy groups report that censorship in the country has increased under President Xi Jinping, extending beyond the web to social media and chat apps.

The whistleblower who spoke to The Intercept said they did so because they were “against large companies and governments collaborating in the oppression of their people.” They also suggested that “what is done in China will become a template for many other nations.”

Patrick Poon, a researcher with Amnesty International, agreed with this assessment. Poon told The Intercept that if Google launches a censored version of its search engine in China it will “set a terrible precedent” for other companies. “The biggest search engine in the world obeying the censorship in China is a victory for the Chinese government — it sends a signal that nobody will bother to challenge the censorship any more,” said Poon.

In a statement given to The Verge, a spokesperson said: “We provide a number of mobile apps in China, such as Google Translate and Files Go, help Chinese developers, and have made significant investments in Chinese companies like JD.com. But we don’t comment on speculation about future plans.”

According to The Intercept, Google faces a number of substantial barriers before it can launch its new search app in China, including approval from officials in Beijing and “confidence within Google” that the app will be better than its main rival in China, Baidu.

Google previously offered a censored version of its search engine in China between 2006 and 2010, before pulling out of the country after facing criticism in the US. (Politicians said the company was acting as a “functionary of the Chinese government.”) In recent months, though, the company has been attempting to reintegrate itself into the Chinese commercial market. It launched an AI research lab in Beijing last December, a mobile file management app in January, and an AI-powered doodle game just last month.

Although this suggests Google is eager to get a slice of China’s huge market of some 750 million web users, ambitions to relaunch its search engine may yet go nowhere. Reports in past years of plans to bring the Google Play mobile store to China, for example, have so far come to nothing, and Google regularly plans out projects it ultimately rejects.

Notably, relations between China and the US have worsened in recent weeks due to trade tariffs imposed by President Trump. The Interceptreports that despite this Google staff have been told to be ready to launch the app at short notice. The company’s search engine chief, Ben Gomes, reportedly told employees last month that they must be prepared in case “suddenly the world changes or [President Trump] decides his new best friend is Xi Jinping.”

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