Brad Stone, journalist and author of The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World, told Business Insider: “Self-driving cars for Uber is existential. The future of the business depends on it.
“It’s making a huge investment. It bought the auto self-driving truck division, it’s hired researchers all around the world. It’s using its equity to lure people from places like Google or other companies to come in.
“For Google that may not be the case so Uber to some perspective has an advantage in that they have to figure it out if they want to survive by hiring people and making a huge bet on it. Uber wants to play in that business.
“They will have significant competition – all the Detroit automakers, Tesla, Apple, the Chinese, internet companies. Uber will face some stiff competition if it wants to lead in this coming wave of driverless cars.”