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Should Your Brand Throw a Twitter Party?

When clients approach our team asking for effective ideas when it comes to social-media marketing, I always tell them to consider throwing a Twitter party. Made popular by the mom-blogger community, a Twitter party is a strategic, live, quick-moving interactive online discussion using carefully produced tweets (140 characters) combined with product giveaways. A Twitter party is a great way to …

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5 Rules for Stand-Out Marketing Campaigns

Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. “I’d read somewhere that people will buy some things anyway during a recession — and one of those things was refrigerators,” recalls CEO Steve Sheinkopf. “So we pumped more money into radio and …

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