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HOW ORACLE GOT ITS (Content) GROOVE BACK

Changing the direction of your company’s content and communications strategy is never an easy thing — especially when people have become used to operating one way for a long time. In this article, you’ll find out how one very large, well-known brand was able to shift its mindset and culture …

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ALONSO SAYS MOTIVATION TO CONTRACT EXTENSION

MADRID: Fernando Alonso says he is only thinking as far ahead as next season and any extension of his McLaren Formula One contract beyond 2017 will depend on how he feels about the sport. “I’m 34 and I could go on for more years but it’s all about motivation and willingness,” …

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