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Tag Archives: 5 Rules for Stand-Out Marketing Campaigns

5 Rules for Stand-Out Marketing Campaigns

Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. “I’d read somewhere that people will buy some things anyway during a recession — and one of those things was refrigerators,” recalls CEO Steve Sheinkopf. “So we pumped more money into radio and …

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