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FACEBOOK ADS GET CROSS-DEVICE CONVERSION TRACKING

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Facebook Ads get Cross-device Conversion Tracking

Cross-device reporting is now available for Facebook adverts, giving marketers a tool to view the various steps a consumer takes en route to making a purchase.

Facebook says that users of the new reporting feature will be able to see how many customers clicked an ad on an iPhone and then converted on a desktop, or perhaps even vice versa.

In some recent Facebook research, the social network discovered that more than 32% of US users who displayed an interest in a mobile ad went on to convert on a desktop in the next 28 days.

Conversion Pixel

The new reporting is said to combine data from Facebook Conversion Pixel and Facebook SDK, which TellApart CEO Josh McFarland calls a “game changer” for the consumer insights it yields.

“Tracking click and conversion data deterministically across devices has confirmed what we know to be true: mobile ads drive commerce everywhere,” McFarland said.

“This new reporting from Facebook has been a game-changer in our ability to help clients like Neiman Marcus and Sur La Table correctly value and invest in their mobile ads efforts.”

To get the new cross-device conversions for campaigns feature, marketers should head to Facebook Ad Reports, click Edit Columns and then select Cross-Device on the left-hand menu.

source:http://performancein.com/news/2014/08/14/facebook-ads-get-cross-device-conversion-tracking/

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WHATSAPP WILL INTRODUCE ADVERTISEMENTS IN APP

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Advertisements will finally be making its way into messenger service WhatsApp, in its ‘Status’ section.

Outlook India reports that WhatsApp’s vice-president Chris Daniels confirmed the move, though he did not provide a timeline for when it would be rolled out or how the ads would work.

“We are going to be putting ads in ‘Status’. That is going to be primary monetisation mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” he said.

Like with Instagram stories, WhatsApp’s ‘Status’ feature lets users to broadcast text, photos and videos which disappear after 24 hours.

Users will be able to see status updates by their saved contacts in the ‘Status’ column, between ‘Chats’ and ‘Calls’.

WhatsApp has more than 1.5 billion global users and maintained its ad-free status until now, although it did experiment with an annual subscription fee several years ago.

Facebook Inc acquired the messaging apps four years ago for US$19bil (RM79.47bil) and it appears it’s finally going to monetise the service through ads.

WhatsApp cofounder Brian Acton had opposed monetisation via targeted apps, telling Forbes that it would compromise the assurance of encryption in the app’s messaging.

 

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SAMSUNG IS BUILDING SOFTWARE TO CONTROL YOUR TV WITH YOUR BRAIN

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Samsung has created smart TV software you can control with your brainwaves.

The research, called Project Pontis, aims to make Samsung’s televisions more accessible for people with physical disabilities like quadriplegia. The company wants to enable “users with physical limitations to change channels and adjust sound volume with their brains.”

Samsung’s Swiss operations started the project three months ago in partnership with the Center of Neuroprosthetics of the Ecole Polytechnique Fédérale de Lausanne (EPFL) in Switzerland. The company demoed its second prototype TV on Thursday at its developer conference in San Francisco.

“How can we provide accessibility to people who cannot move or who have extreme limitations on their movements,” Ricardo Chavarriaga, a senior scientist at EPFL who’s working on the project with Samsung, said during a panel at Samsung Developer Conference.

“We’re making tech that is more complex, that is more intelligent, but we should not forget this tech is being made to interface with humans,” he added.

The first step in making the brainwave-controlled TV software is to collect a sample of how the brain behaves when the user wants to do something like select a movie. Samsung and EPFL combine indicators from both the environment and brain scans to build a model and apply machine learning to let the user select shows using eye movements and brainwaves.

To collect the brainwaves in the prototype, a user wears a headset covered with 64 sensors while looking at an eye tracker. The headset is connected to a computer that’s mirrored to the TV.

The current prototype uses eye tracking to determine when a user has selected a particular movie. The system then builds a profile of videos the user gravitates toward, making it easier to provide lists of content in the future. The user ultimately makes a selection using eye tracking.

samsung-brain-reading-tv
Ricardo Chavarriaga (left), a senior researcher at the Center of Neuroprosthetics of the Ecole Polytechnique Fédérale de Lausanne (EPFL), Switzerland, and Martin Kathriner, head of public Affairs, Samsung Electronics Switzerland GmbH, have been working on controlling a TV using brainwaves.

Shara Tibken/CNET

Samsung and EPFL are also working on a system that goes further and relies on brain signals alone for users who aren’t able to control their eyes or other muscles reliably, Chavarriaga said.

“One thing we have to take in account is everybody is different,” he said. Currently, the technology has to be tailored to each person because of variations in brains. “We believe we have to do the best for the person, so we have to personalize,” Chavarriaga told CNET.

Samsung this week has been hosting its annual developer conference in San Francisco. SDC reflects Samsung’s big push to get developers to make software specifically for its devices. In the past, that’s meant making apps that work on the edge of Samsung’s curved smartphone displays or take advantage of its S Pen stylus. This year, that focus has turned to Bixby and artificial intelligence. But Samsung also has pushed developers to make apps for its other products, like its TVs and home appliances.

Brain power

While developers aren’t yet making apps that can be controlled with the brain, Samsung’s doing research into the area. And it’s not the only company trying to use brainwaves to control devices. SpaceX and Tesla CEO Elon Musk in March 2017 launched Neuralink, a company dedicated to creating “neural lace,” which involves installing tiny electrodes in the brain to transmit thoughts.

dsc-0084
Samsung’s Project Pontis collects brainwaves to decide if the user wants to select a particular movie.

Angela Lang/CNET

And neuroscientists around the globe have been researching ways to make a digital interface for the brain. The technology is still early days, but it could one day replace touch screens and voice assistants in devices. Currently, most brain-computer interfaces (BCIs) are currently being created only for people who have suffered debilitating injuries that left them partially or completely paralyzed.

While Samsung’s first prototype also is targeted at accessibility, it’s too soon to say whether we’ll all one day be controlling our devices with our brainwaves, said Martin Kathriner, head of public affairs for Samsung Electronics Switzerland GmbH. There are limitations with the current hardware. The sensor helmet requires a layer of gel applied to the head, something consumers likely aren’t going to do at home.

“To us it’s an accessibility idea,” he told CNET after Samsung’s SDC panel. “If it’s applicable to us one day as pro couch potatoes, I have no idea.”

Samsung initially considered building the technology into a smartphone but opted for the TV in part because of its bigger screen and because most homes have a TV, Kathriner said. He added that TVs also can be used as smart home hubs, which could be attractive for the brainwave technology.

Samsung plans to work on its second prototype through the first quarter of 2019 and then start tests in Swiss hospitals “where we start to explore how this situation, currently a prototype, … is perceived by patients,” Kathriner said.

Originally published at 3:05 p.m. PT
Update at 4:30 p.m. PT with additional details and executive comments.

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Source:  https://www.cnet.com/news/samsung-is-making-a-tv-you-control-with-your-brain-at-sdc-samsung-developer-conference/

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FACEBOOK RAMPS UP EFFORTS TO REMOVE TERRORIST CONTENT

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Facebook says it’s been trying to do a better job of finding and pulling down terrorist content, and on Thursday the world’s largest social network said it’s seen signs of success.

Facebook said that in the third quarter, it pulled down 3 million posts related to terrorism, a drop from the 9.4 million posts Facebook removed in the second quarter. The median amount of time terrorist content stayed on the platform after users reported it also dropped, from 43 hours in the first quarter to 18 hours in the third quarter, the company said.

Social networks are under pressure to remove terrorist content before violence spills into the real world. As they increase their efforts, though, bad actors are constantly changing strategy to evade detection, the companies say. Some terrorists try to create new accounts or break up their messages, Facebook said.

“We can reduce the presence of terrorism on mainstream social platforms, but eliminating it completely requires addressing the people and organizations that generate this material in the real world,” Monika Bickert, Facebook’s global head of policy management, and Brian Fishman, the company’s head of counterterrorism policy, wrote in a blog post.

Facebook relies on machine learning to detect terrorist content its reviewers should prioritize. Sometimes the company will automatically pull down posts, if the system determines there’s “high confidence” the post contains support for terrorism. The company has also been expanding some of its tools to more languages.

In the third quarter, about 99 percent of content related to ISIS and al-Qaeda was pulled down by the tech firm before a user reported it, Facebook said.

Infowars and Silicon Valley: Everything you need to know about the tech industry’s free speech debate.

Cambridge Analytica: Everything you need to know about Facebook’s data mining scandal.

 

 

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