Companies should be innovative when it comes to marketing on the African continent – DHL
Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent’s one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist.
Megan Collinicos: (Megan Collinicos, Head of Advertising and Public Relations for DHL Express Sub-Saharan Africa)
This is according to Megan Collinicos, Head of Advertising and Public Relations for DHL Express Sub-Saharan Africa (http://www.dpdhl.com), who says that should messages and channels not be correctly targeted and adapted for this growing market, the success rate of businesses expanding into this region is significantly diminished.
The African Development Bank has reported(1) that on the back of economic growth in various African territories, rising real incomes will lead to higher consumer spending, which is projected to almost double in the next decade. It is further reported that a growth of 4.5% in per capita GDP compounded annually through 2015 will result in an increase of more than 35% in consumer spending in Africa.
Collinicos points to the recently released Nielsen’s Emerging Market Insights research(2), which highlights that consumers in Africa are very receptive to marketing messages, with half (48%) of those interviewed confirming that advertising has significant influence on their purchase decisions. The research also revealed that 38% of respondents are motivated to buy a specific product due to promotional activities and that 34% will buy more of or give preference to products from companies that they know engage in corporate social responsibility programs or practices. Word of mouth marketing continues(3) to play a large part in the decision making of emerging-market consumers.
“Companies should therefore be innovative when it comes to marketing on the African continent, as consumers in these regions are relatively open when it comes to non-traditional channels. It is also key to have individual strategies for the different regions in Africa, as what may work in Nigeria will not necessarily work well in Uganda or Zambia.
“As we are present in every country in Africa, we have worked hard to understand each individual market and develop individual strategies to suit them. We have seen some of our greatest success from street activations where we engage in fun activities with the general public. This is especially effective in cities where the traditional advertising landscape is already cluttered. Our service promise is ‘Excellence. Simply Delivered’ and therefore we aim to centre our communication messages and actions around shipping and delivering with excellence. That way it gives the consumer a clear idea of what we do – this enables us to combine brand awareness with brand association, so when consumers need to send a package, they think of DHL,” adds Collinicos.
“It is predicted(4) that internet usage on mobile phones will increase 20-fold in the next five years in Africa, which is double the rate of growth in the rest of the world, and the price of data is set to steadily decrease. This makes digital and smart social media advertising techniques a viable channel to reach your target market. It’s relatively cost effective in relation to traditional channels and has the added benefit of being flexible and immediate. We have in excess of 450 000 fans on Facebook, which allows us to communicate with a large audience in real time, about everything from special offers, shipping tips, promotional activities, sponsorships, sharing our CSR stories and using it as an additional customer service platform.”
“As excitement and interest mounts around Africa being an attractive growth market for SMEs, careful attention should be paid to choosing marketing strategies for the respective regions – effective communication can make or break the success of global expansion,” concludes Collinicos.
Distributed by APO (African Press Organization) on behalf of Deutsche Post DHL.
DHL (http://www.dpdhl.com) is the leading global brand in the logistics industry. DHL’s family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, international express, road, air and ocean transport to industrial supply chain management. With more than 325,000 employees in over 220 countries and territories worldwide, they connect people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including e-Commerce, technology, life science and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 56 billion euros in 2014.
Hands down, AirDrop is the easiest way to send files like photos, documents, and even web pages from an iPhone to a Mac (or to another Apple device).
AirDrop is automatically available on your iPhone ‘s sharing option whenever there’s another AirDrop-compatible device in range.
You may need to set up AirDrop on your Mac before being able to AirDrop a file from an iPhone to that computer.
Compared to the ancient days of floppy disks, it’s like we’re living in a science fiction future today. After all, it’s easy to share large files via email or on cloud services like Dropbox.
But Apple offers an even easier option: AirDrop. Armed with AirDrop, you can send files even ones too big for email from your iPhone to a Mac with just a tap, as long as the Mac is in range to receive them.
What’s “in range”? AirDrop uses a combination of both Bluetooth and Wi-Fi to transmit files, so your Mac or other Apple device has to be within about 30 feet of the phone, according to Apple .
To successfully AirDrop, you’ll need to configure AirDrop on a Mac you only need to do that once and then you can send files from your iPhone quickly and easily.
Activate AirDrop on your Mac or another Apple device
1. Click “Go” in the Finder menu and then click “AirDrop.”
2. If your Mac’s Bluetooth or Wi-fi is turned off, you will be asked to turn them on.
3. In the AirDrop window, choose who can AirDrop you. Click “Allow me to be discovered by” and choose either “Contacts Only” or “Everyone.”
For Apple devices other than a Mac, including an iPhone, you can access the same permissions by going into your Settings, clicking General, and then selecting AirDrop to choose whether you can receive an AirDrop from “contacts only” or “everyone.”
Limiting AirDrop only to your contacts is more secure, but choosing “everyone” is more convenient if you frequently have to receive files from a lot of different people.
It’s generally easier to choose “Everyone.” But be aware that if you are working in a public place (like a coffee shop), anyone in your vicinity will be able to try to send you files, so be careful whom you accept AirDrop files from.
Send a file from your iPhone
1. On your iPhone, open the app that you want to AirDrop from. To send a photo, for example, open Photos.
2. Select the file or photo you want to send (you can select more than one at a time).
3. Click the Share button.
4. In the AirDrop section of the Share screen, you should see icons for all of the AirDrop-compatible devices in range (it might take a moment for them to appear). Tap the icon for the Mac you want to send the file to.
If you’re in range, you should see a button for your Mac (and other AirDrop-compatible devices).
That’s all you need to do on the iPhone; now the Mac or other device needs to accept the file.
Receive a file on your Mac or another Apple device
1. You should see a notification appear on your desktop or device’s screen. Choose “Accept.”
2. On a Mac, choose whether to open the file or save it to the Downloads folder.
3. Open Downloads in Finder on your Mac. The file should be the most recent.
If you run into trouble
Like any technology, sometimes it doesn’t work the way you expect. If you’re having trouble with AirDrop, there are a few common things to check:
Is your Mac AirDrop-compatible? It needs to be running Mac OS X Yosemite or later.
Make sure that Bluetooth and Wi-fi are enabled on both your Mac and your iPhone.
It’s possible the devices are too far apart, especially if you can’t see the Mac on the iPhone’s AirDrop list. Bring the two devices closer together.
Make sure that the iPhone isn’t connecting to the Internet via a personal hotspot. Open Settings and make sure Personal Hotspot is “Off.”
Samsung has revealed its latest S10 smartphone in San Francisco
Here is a hands-on first look at the Galaxy S10, S10 Plus and S10E
The Korean giant has unveiled a folding phone, the Samsung Galaxy Fold
Samsung has launched a new 5G smartphone
Why Samsung’s folding phone could be a blueprint of the future
Samsung has unveiled a folding phone that doubles as a tablet, which the Korean company hailed as the biggest development in smartphones in a decade.
The Samsung Galaxy Fold, which was launched alongside four other smartphones on Wednesday evening, functions as a typical smartphone but can be unfolded to a second 7.3-inch touchscreen.
The device, which will be released in April, will cost at least $1,980 (£1,516), making it by far the most expensive smartphone on the market.
It is the first of its kind from a major smartphone company, with Samsung claiming the device “answers sceptics” who claim that innovation has dried up in the industry
Samsung also unveiled the latest version of its flagship smartphone line, the Galaxy S10, releasing three models that cost between £669 and £1,099.
The phones – the cheaper S10E, the S10 and the S10+, feature a fingerprint scanner embedded within the touchscreen and three rear cameras that allow for wider-angle photos.
The smartphone-maker also teased its largest phone yet, the S10 5G, which offers 6.7 inch display and promises to be the future of smartphone connectivity. The phone will be available later this year, when 5G networks, that offer faster mobile data connections, come online.
The company is hoping 5G support will give it a leg up over Apple, which is not expected to unveil a 5G phone until next year. All these devices are capable of wirelessly charging other Samsung phones and accessories.
Phone makers have spent years attempting to develop flexible touchscreens that allow devices to fold in two, answering consumers’ demands for ever-bigger phone screens, without sacrificing portability. Several manufacturers are now working on their own foldable phones, hoping the technology will breathe life into a saturated smartphone market.
“The Galaxy Fold breaks new ground not just because it defines categories. It breaks new ground because it answers sceptics, who say that everything has been done, that the smartphone is a mature category in a saturated market,” Samsung’s mobile chief DJ Koh said. “We are here to prove them wrong.”
Samsung said folding the phone out into a bigger-screened version will allow multi-tasking features such as split-screen apps and better video watching.
However, the high price of the device means it is likely to sell in small numbers. Some versions are likely to sell for more than $2,000, just 18 months after Apple introduced the first $1,000 17 months ago.
The presentations are winding down, and Samsung has left us with their vision of the future in their latest commercial featuring the classic song made famous by Doris Day.
But there’s more to come, keep up to date with the latest Samsung news here and follow @JamesTitcomb on the ground as he elbows everyone out of the way for a first look at the folding phone.
Samsung’s 5G phone
The Galaxy S10 5G is being introduced with a fanfare – a 6.7 inch display that promises to be the future of smartphone connectivity.
This is the biggest screen on a Galaxy device. It comes with a 25-watt charger, so it will charge a lot faster. It has a 3D depth-sensing camera.
Verizon customers will be the first to receive the handsets.
New smartwatch with a full week’s charge
Samsung’s new Galaxy watch features a battery that lasts up to a week and can continually analyse your stages of sleep – this is a huge part of the company’s push into healthcare.
They include heart monitors and “continuous stress tracking when life gets overwhelming”.
Galaxy Buds with Bixby
Samsung has just launched wireless, Apple-style earbuds. Hot take from the Samsung stage: “They are so cool”.
They feature a high efficiency chip set for which allows for 5 hours of calls on a single charge. They are also Bixby-enabled, so you can interact with them remotely and give them instructions (and why wouldn’t you?). They will be available from March.
Incidentally, Bixby can now apparently tell the difference between the Queen’s English and English from Queens (cue laughter from stage). Samsung’s AI assistant also understand three different languages.
S10 price starts at £799 and will be available from March 8
The Samsung Galaxy S10 will start at £799, up to £999. The S10 Plus will start at £899 with a £1,099 version. The S10E will begin at £669.
You can find pre-order details on the Samsung Galaxy S10 here.
Samsung bets on Instagram feature with the S10
The S10 presentation featured Instagram chief executive Adam Mosseri, who presented an “Instagram mode” that will allow users to quickly post any photo onto the social media site.
Of course, there was a rather awkward selfie on stage with DJ Koh….
Here is everything you need to know about the new S10
Matt Field has gone through all of the bells and whistles of the new phones here – here are the highlights and how they differ from the S9.
First photos of the Samsung S10
Here’s the S10
The S10 introduction has come hot on the heels of the Samsung Galaxy Fold. But what does it bring to the table? Read Matthew Field’s guide to the new devices to find out more.
Forget the £1,000 smartphone.
“Samsung just announced the price of the fold – $1,980 and up – and the crowd here literally went ‘ooooooooh'” like a pantomime,” says James Titcomb.
The era for smartphone innovation is not over
Samsung chief executive DJ Koh said that the company will prove critics wrong with the lineup of products and services launched this evening. He said:
“The Galaxy Fold breaks new ground not just because it defines categories. It breaks new ground because it answers sceptics, who say that everything has been done, that the Smartphone is a mature category in a saturated market, we are here to prove them wrong”
“Today marks a new beginning, a shift.
“The next decade of progress and innovation. I am excited by what we have achieved, but I am even more excited by what we have enabled.”
Samsung Galaxy Fold: Price and availability
The new device will cost $1,980 (£1,516) and will be available from April 26.
Six cameras, but kind of clunky
Galaxy Fold: the specs
The new Galaxy Fold has a 9nm processor and 12GB of RAM, making it one of the most powerful smartphones on the market (and ever). It has 512GB of on board memory. Because the phone folds up like a tablet from essentially two “smartphone” bodies, it has a dual battery, one in each side of the device that link together.
Samsung has claimed that the Galaxy Fold will fit in the palm of the hand when it’s folded.
Galaxy Fold, revealed
It’s here – within a couple of minutes of the launch, we’ve seen the first official photo of the foldable phone. The first official description is “It’s gorgeous”.
Samsung has called the new device part of a “whole new category” and confirmed the name: Samsung Galaxy Fold – with a 7.3-inch folding infinity display that folds the phone out into a tablet.
Samsung says it has invented a whole new hinge system with “multiple interlocking gears” that are hidden away.
And… here we go
It’s kicked off in San Francisco, with some distinctly creepy music. It looks like they are starting with the folding phone…
We’ve been stuck in a camera race, Peter Jarich of analyst firm GSMA Intelligence argues, as smartphone makers have struggled to stand out with a “series of black rectangles”.
“If you’re trying to convince people to buy, then foldable is the way to go, ” he says. “This is all taking place at the same time as 5G. Will this have 5G? Doubtful.”
Could Samsung launch the iPhone killer?
Samsung’s launch today could provide the smartphone market with a much-needed jolt this year. In January, Samsung was forced to issue a profit warning as sales fell 11pc and profits dropped dropped 29pc on the back of slowing phone and chip sales; just days after Apple chopped its sales forecast due to an economic slowdown.
So can the S10, a foldable phone or a 5G device turn the tide? One market analyst told us this evening that the smartphone market is so competitive that Samsung can’t afford not to try. “What if this were the next big thing and they missed out on it?”
Live from San Francisco
James Ticomb (@jamestitcomb) is up and running from the launch in San Francisco. First thoughts?
“Samsung has to pull off the trick of convincing us that the S10 matters and is worth buying, and that phones these days are so boring that you need one that folds in half.”
A folding phone is on the cards
Rumours ahead of the launch included a foldable phone, nicknamed Samsung Galaxy X or Galaxy F (for fold), which was teased back in November. It would be a first for the technology company and could be a game-changer in the smartphone market.
Why foldable phones are the next big thing
But that’s not all. Several rivals are rumoured to be launching 5G smartphones at Mobile World Congress next month, which could prompt Samsung to release a rival product today.
Here’s what we know so far
Samsung’s main new phone tonight is expected to be the Samsung Galaxy S10. It is due to feature some “very significant” design changes, according to Samsung’s mobile chief executive DJ Koh. You can read all the rumours here – but we’re expecting more cameras, more memory and a larger display.
Mercedes-Benz delivered 180,539 vehicles to its customers worldwide in January (-6.7%).
The second-best start to a year for sales was influenced by important model changes in the high-volume SUV and compact-car segments.
In particular, the model change of the B-Class, CLA and GLE, each with a double-digit sales decrease, had a negative impact on total unit sales worldwide despite the ongoing high demand for the cars with the star insignia.
From today’s perspective, the company expects the model changes to affect deliveries in the first quarter.
With a high degree of probability, the full year will be affected also by exogenous challenges and geopolitical risks, the company announces in its global sale report for January.
A member of the Board of Management of Daimler AG responsible for Mercedes-Benz cars marketing and sales, Britta Seeger, said “With more than 180,000 vehicles delivered, Mercedes-Benz has started the year 2019 with the second-best January ever”.
“With the B-Class, the CLA and the GLE, we look forward in the coming months to the new generations of models very popular with our customers and expect the model offensive in our high-volume segments to provide significant sales impetus”.