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The 4 Principles Needed to Achieve, or Deliver, Happiness

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The 4 Principles Needed to Achieve, or Deliver, Happiness

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It may be a cliche, but that doesn’t mean it’s not true: Beyond a certain point money can’t buy happiness, at least not reliably or sustainably.

The key insight into the nature of happiness for us came when we realized that the quest for happiness was not only the reason that people pursued careers and started families, but was also what guided many of their decisions in day-to-day life. In 2007, we started really looking into the science of happiness to help guide our decision-making for Zappos.com in a more rational way — after all, if happiness was the goal, wasn’t it worth seeing what we really understood about the concept?

By 2009, understanding and delivering happiness had become the centerpiece of both our personal and professional strategies, which is reflected in the mission statement we adopted that year: “Zappos is about delivering happiness to the world.”

Delivering happiness sounds good, but to be effective, you need to know what that actually entails. What makes you happy? What makes people around you happy? Different people have different ideas about what might make them happy, and it’s important to note that people aren’t always on the right track about what they think will make them happy.

Fortunately, psychology has taken up the case of applying scientific principles to understanding what really governs happiness. Psychology used to be primarily interested in figuring out what was wrong with people and making them “normal,” which was used as a proxy for “healthy.” But in the late 1990s, psychologists began exploring what’s now known as “positive psychology” to get a better understanding of how otherwise average people might become happier.

It turns out, there are four key principles that drive happiness across the board. Whatever the specifics of how an individual derives happiness might be, these four key principles remain common:

1. A sense of control

Having a sense of control over your own destiny is paramount to lasting happiness. When this is lacking, people tend to easily give up and feel despair and helplessness, but with purpose and control over their own destinies, people become energized and unlock their talents and ambitions.

A good entrepreneur gives employees, partners and customers clearly apparent control over their own destinies in managing interactions with the company.

2. Perceived progress

It’s no fun feeling like you’re stuck in neutral. The perception of progress is a cornerstone of the path to developing sustainable happiness.

This is why the most successful video games offer unlockable content, achievements and badges and allow for “leveling up.” These elements function to keep people interested and motivated, and to feel as though they’re experiencing a sense of progression.

Good companies will do the same, offering clear and attainable promotional paths for employees and intuitive paths to satisfaction for customers and clients.

3. Connectedness

Humans are social animals. We thrive on connections to other people. In fact, we depend on those connections emotionally as well as physically. Engaged, connected employees work harder and report greater happiness than those isolated in offices or cubes. This is also why it’s important to build a real rapport with customers and vendors.

We have evolved to care about the success of the tribe — make your colleagues and clients part of your tribe.

4. Vision and meaning

There’s nothing wrong with making money, but as we’ve learned all too well, making money is simply not enough. In fact, research indicates that once you reach a certain compensation threshold, your salary becomes significantly less indicative of your overall happiness.

Maslow’s Hierarchy of Needs demonstrates how human motivation evolves rapidly once basic physiological needs are met, leading people to be more concerned with freedom of expression, social status, a sense of achievement, a sense of belonging and other intangibles.

If you’re counting on money to generate your happiness, you’re setting yourself up for disappointment. Being a part of something bigger and really committing to a vision brings deep satisfaction on a fundamental level. If you can find that sort of vision and meaning and offer it to the people in your life, you’re laying a firm foundation for genuine, long-term happiness that transcends financial considerations.

Ultimately, it’s up to you to decide what it is that you want to do with your life. But taking the time to truly understand what drives happiness will equip you to act effectively when pursuing it — and when delivering it.

source:http://www.entrepreneur.com/article/249255

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PICHAI PUTS KIBOSH ON GOOGLE SEARCH ENGINE FOR CHINA

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Google is not working on a bespoke search engine that caters to China’s totalitarian tastes, and it has no plans to develop one, CEO Sundar Pichai told lawmakers on Capitol Hill Tuesday.

“Right now, we have no plans to launch in China,” he told members of the U.S. House Judiciary Committee at a public hearing on Google’s data collection, use and filtering practices.

“We don’t have a search product there,” he said. “Our core mission is to provide users access to information, and getting access to information is an important human right.”

Pichai acknowledged that the company had assigned some 100 workers to develop a search engine for totalitarian countries, however.

“We explored what search would look like if it were to be launched in a country like China,” he revealed.

A report about a Google search engine for China appeared in The Intercept this summer.

The project, code-named “Dragonfly,” had been under way since the spring of 2017, according to the report, but development picked up after Pichai met with Chinese government officials about a year ago.

Special Android apps also had been developed for the Chinese market, The Intercept stated, and had been demonstrated to the Chinese government for a possible rollout this year.

“We certainly hope they abandoned those plans,” said Chris Calabrese, vice president for policy for the Center for Democracy & Technology, an individual rights advocacy group in Washington, D.C.

“We didn’t think it was a good idea to build a search engine that would censor speech in order to go into the Chinese market,” he told the E-Commerce Times.

Google may have been testing the waters with its Chinese browser, maintained Russell Newman, assistant professor for the Institute for Liberal Arts & Interdisciplinary Studies at Emerson College in Boston.

“It’s an example of a firm seeing how far down the road it can go before it receives pushback,” he told the E-Commerce Times. “It discovers a limit, then pushes that limit a little more. I’d be surprised if they wholly gave up on the search engine for China.”

Mission: Protecting Privacy

In his opening remarks to the committee, Pichai declared that protecting the privacy and security of its users was an essential part of Google’s mission.

“We have invested an enormous amount of work over the years to bring choice, transparency and control to our users. These values are built into every product we make,” he said.

“We recognize the important role of governments, including this committee, in setting rules for the development and use of technology,” Pichai added. “To that end, we support federal privacy legislation and proposed a legislative framework for privacy earlier this year.”

Pichai also addressed a burning issue for Republican members of the panel.

“I lead this company without political bias and work to ensure that our products continue to operate that way,” he said. “To do otherwise would go against our core principles and our business interests.”

‘Bias Running Amok’

Among the Republicans on the committee who raised the issue of unfairness with respect to the way Google’s search algorithm treats conservative views was Mike Johnson, R-La.

“My conservative colleagues and I are fierce advocates of limited government, and we’re also committed guardians of free speech and the free marketplace of ideas,” he told Pichai.

“We do not want to impose burdensome government regulations on your industry,” Johnson continued. “However, we do believe we have an affirmative duty to ensure that the engine that processes as much as … 90 percent of all Internet searches, is never unfairly used to unfairly censor conservative viewpoints or suppress political views.”

Political bias is running amok at Google, charged committee member Louie Gohmert, R-Texas.

“You’re so surrounded by liberality that hates conservatism, hates people that really love our Constitution and the freedoms that it’s afforded people like you, that you don’t even recognize it,” he told Pichai, who was born in India.

“It’s like a blind man not even knowing what light looks like because you’re surrounded by darkness,” Gohmert added.

Despite Republican claims of liberal bias in Google’s algorithm, “there isn’t any evidence to back that up empirically,” Calabrese said.

Market Dominance

Committee members also were concerned about Google’s market dominance.

“I’m deeply concerned by reports of Google’s discriminatory conduct in the market for Internet search,” said David Cicilline, D-R.I.

Google has harmed competition in Europe by favoring its own products and services over rivals, and by deprioritizing or delisting its competitors’ content, he noted citing European Commission findings.

“It is important for the U.S. government to follow the lead of other countries and closely examine the market dominance of Google and Facebook, including their impact on industries such as news media,” observed David Chavern, CEO of the News Media Alliance in Arlington, Va., a trade association representing some 2,000 newspapers in the United States and Canada.

“We will continue to urge for more hearings to examine ways in which the duopoly impacts the business of journalism, which is essential to democracy and civic society,” he told the E-Commerce Times.

Prelude to Privacy Law

House and Senate hearings in recent months are just the prelude to data privacy legislation that could be introduced next year.

“We’re certainly going to see a wide variety of comprehensive privacy bills filed, and I think we’ll make some progress,” Calabrese said.

“Advocates have seen the need for privacy legislation for a long time,” he said, “and now that we have privacy legislation set to kick in in California in 2020, there’s a lot of companies who would rather be governed by a federal law than they would a bunch of different state laws.”

If a general privacy law is enacted, it shouldn’t use Europe’s General Data Protection Regulation as a model, maintained Alan McQuinn, senior policy analyst for the Information Technology and Innovation Foundation, a public policy and technology innovation organization in Washington, D.C.

“We don’t want to see the GDPR enacted here in the states,” he told the E-Commerce Times.

“It is highly likely to create a drag on the European economy and hurt innovation and businesses,” McQuinn explained.

Privacy rules should be styled to fit industries, such as healthcare, finance and commerce, he suggested.

“The sector-specific approach that the U.S. has taken toward privacy has allowed for more innovation,” McQuinn noted, “and created the powerhouse of the digital economy that we have here.”

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AT&T PLANS BUYING GUIDE: WHICH ONE IS THE BEST FOR YOUR NEEDS?

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So, you’ve been thinking about biting the gun and becoming an AT&T customer?

Good thinking, but which plan to choose? Clearly, the abundance of options in AT&T’s roster don’t make the choice any easy, but we are here to help.

A couple of weeks ago, we walked you through all the different plans in Verizon’s lobby, but now it’s time to subject AT&T to the same treatment.

Unlimited plans

AT&T Unlimited Plus Enhanced and AT&T Unlimited Choice Enhanced

Ever since AT&T caved in and finally offered truly unlimited plans last year, its Unlimited Plus Enhanced plan has positioned itself as the most-loaded out plan. This plan is perfect for families due to the flexibility of the included line options and the loadout of features, compromise with speed, streaming quality, or the ability to use a mobile hotspot.
Meanwhile, AT&T Unlimited Choice Enhanced is mostly the same unlimited data/text/voice calls ordeal, but it comes with less features and is a bit more affordable. Both plans are perfect for family usage scenarios, and choosing one over the other would highly depend on your stance towards video streaming quality, mobile hotspot, and speed throttling.
Here’s a rundown of the pricing of the different lines, and after that we’d rundown other notable features of the plan. Note that the prices below have AutoPay and Paperless billing discounts applied to them.

* – Prices after discount with AutoPay and Paperless billing.

It’s obvious that the more, the merrier.

As you can see, once you start adding new lines to the AT&T Unlimited Plus Enhanced plan, prices become more and more affordable, making them more and more palatable for the regular family of up to four out there, and overall, a better deal.

With prices out of the way, let’s see what the two unlimited data plans offer as far as data allotments, features, and speeds are concerned.
Common strengths of both plans:
  • Free HBO for life: Both plans give you HBO for life. That’s undoubtedly a boon for all fans of A+ TV shows from the likes of Game of Thrones, Westworld, The Wire and many others as HBO has one of the most loaded-out subscription services out there. Have in mind that the actual promotion will start within 2 monthly billing cycles. Of course, if you drop your Unlimited Choice or Plus plan, you automatically forfeit the HBO benefit.
  • Unlimited roaming in Mexico & Canada: Pretty self-explanatory, but with either Unlimited Plus or Choice you get unlimited roaming in both neighboring countries.
  • Unlimited texting from USA to 120+ countries: With either Unlimited Plus or Choice you can text, send pictures and video messages via MMS to more than 120 countries around the globe at no extra cost.
  • AT&T THANKS: AT&T’s benefit program allows you to get insider access to special events, various forms of entertainment like movies and music, as well as get expert help, and many others at no extra cost. The majority of these benefits can be explored and used from the dedicated AT&T THANKS app on the app stores.
  • Military discounts: If you’re qualified military personnel or a veteran you get 15% discount at every monthly bill.
Our verdict: If you want the absolute best unlimited plan on AT&T, you should certainly go for Unlimited Plus Enhanced. It has the most bells and whistles and you shouldn’t worry about throttling that much. Well, at least until you don’t go over 22GB of LTE data per line per month as you’re likely to experience temporary throttling at busier times. Additionally, the 15GB mobile hotspot allotments is well worth it, especially if you use your device to cast Internet in your immediate vicinity. Conversely, if you’re perfectly fine with a bit more throttling in busier time windows and don’t use your device as a mobile hotspot, you will also be fine with AT&T Unlimited Choice Enhanced.

Limited & Prepaid Data plans

If you’re looking for something else than an unlimited data plan, AT&T’s prepaid ones are here to help. But which one to choose – the eponymous AT&T Prepaid plans or the Mobile Share Flex ones? Let’s highlight all the features and intricate differences and help you make up your mind.

AT&T Prepaid

The good ol’ Prepaid plans are a perfect match for people that value flexibility over anything else. With no annual plan, credit check, or even an activation fee in sight, it’s as close as you can get to freedom when dealing with large corporations. You can have AT&T Prepaid in a variety of flavors, ranging from $30 to $85 per month, depending on your loadout and discounts. Here’s a rundown of the prices and features:
No matter which plan you choose, we highly recommend enrolling into the AutoPay program, which will automatically charge your eligible credit or debit card every billing period. With AutoPay, you eliminate the possibility of having your service terminated after not paying on time. That’s a great thing to have on its own, but the discount on the prepaid plans is another boon to consumers’ wallets.
You can save even more if you bundle multiple prepaid plans together. For a second and a third additional lines, you get $10 off on your total monthly bill, while for a fourth and fifth additional line you get $20 off. This means that you can save up to $110 per month if you combine five Prepaid Unlimited Plus plans, or $1,320 per annum. You can check out the interactive AT&T configurator right here.
Our verdict: From the get-go, we wouldn’t recommend the $65/mo plan as it’s pretty hampered when compared to the others. Sure, it comes with unlimited data in tow, but we don’t like the lack of mobile tethering functionality as well as its inability to stream 1080p video. Albeit pricier, the top unlimited data plan is definitely better value on all fronts. When it comes to the ‘cheaplings’, it all comes to whether you can live with as low as a gigabyte of fast-speed data per month and whether you travel to Mexico and Canada often – if no, you should probably go for the $40/mo plan, but if you are okay with less data and no free-of-charge roaming allotment.

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LOCATION DATA SELLING THREATENS CONSUMER PRIVACY

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Selling location data collected by mobile phones has become a lucrative business, The New York Times reported Monday.

Location advertising sales are expected to reach US$21 billion this year, according to the article. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated.

Several of those outfits claim to track 200 million mobile devices in the United States — about half of all devices in the country, the Times reported.

The data is very accurate, coming within a few yards of a person’s whereabouts at a point in time, and is updated often — as frequently as 14,000 times a day, the paper noted.

With that kind of accuracy and frequency, calling the data “anonymous” is a bit misleading.

“If you are collecting a person’s location over time, and it’s tied to a unique identifier, it’s disingenuous to call that anonymous,” said Natasha Duarte, a policy analyst with the Center for Democracy & Technology in Washington, D.C.

“If you have information about where people are going and where people live, you can build the story of who that location data belongs to,” she told TechNewsWorld.

Someone can learn a lot about you from your location, said French Caldwell, CFO of The Analyst Syndicate, an IT research and analysis group.

“They can tell what your interests are and who you’re meeting with,” he told TechNewsWorld. “Your location data tells more about you than your Social Security number.”

Businesses that collect consumer data typically say they’re not interested in individuals but in patterns. Data collected on individuals is “anonymized” by attaching it to an ID number. However, that ID doesn’t even have the cover of a fig leaf for anyone with access to raw location data.

Those people, who include employees or customers of the data collector, still could identify individuals without their consent, as the Times did in compiling its report.

Not surprisingly, the leaders in location-based advertising are Google and Facebook. Both companies offer mobile apps that they use to collect location data. They say they don’t sell it but use it only internally, to personalize services, sell targeted ads online, and determine if the ads lead to sales in the physical world.

Google did not respond to a request for comment for this story. Facebook, through spokesperson Jay Nancarrow, declined to comment.

Some large companies have started to get in front of the location data issue before it becomes a problem for them. For example, Verizon and AT&T announced during the summer that they would stop selling their customers’ location data to data brokers.

Deceptive Omissions

Most mobile apps request permission to use a device’s location services before accessing them, but the Times found that process could be misleading. An app might ask for location services access for one purpose but use the information for multiple purposes.

“Not all app notices are perfectly clear as to what location data is being used for,” CDT’s Duarte said.

“Often the app will ask, ‘Do you want us to use your location to provide you with local weather information, or personalize your experience, or improve the accuracy of the maps that you’re using?’ They don’t list all the other purposes the data will be used for — like advertising and sales to third parties,” she pointed out.

Some 1,400 popular applications contain code to share location information, the Times reported. About 1,200 were written for Android phones and 200 for Apple models.

In a sample of 17 apps sending precise location data, three Apple iOS programs and one Android offering mentioned that location data could be used for advertising while seeking permission to access the service, the Times found.

Creepiness Factor

Understanding what’s done with location data can be an onerous task for a consumer. It requires reading user agreements and privacy policies, and changing settings for all the apps on a phone.

“That can be incredibly time-consuming,” Duarte said. “No individual has the capacity to do that properly, and it’s not a burden we should be placing on individuals to depend on location-based services.”

How concerned are consumers about possible abuse of their location information?

“Most consumers don’t care, but there’s a creepiness factor that bothers them a little bit,” said The Analyst Syndicate’s Caldwell.

“We’ve all been on the Web and looked at a new pair of shoes or something, and all of sudden all you see in your browser for hours are ads for those things,” he continued.

“The same kind of thing is happening with your physical location,” Caldwell pointed out. “Stores are tracking your location and will start pushing suggestions to you based on where you went in that store. There’s a creepiness factor there.”

Legislation Needed

Consumers are very concerned about what’s being done with their location data, maintained Duarte.

“The problem isn’t that consumers are not concerned,” she said.

“It’s that even if you’re very concerned, it’s impossible for anyone to have the capacity and time to understand all the things companies are doing with your data, and then go into your settings and make the choices that align perfectly with your personal privacy interests,” Duarte explained.

“What really needs to happen is for our laws to recognize that location privacy in a commercial context has to be built into any service,” she suggested.

Congress should pass a commercial privacy law, “which would include limits on how companies can collect and use location information,” Duarte said.

Such a law might include provisions already adopted in Europe’s General Data Protection Regulation, which allow people to access information companies have collected about them, correct information if it’s used to make important decisions about them, and delete information.

One area where U.S. lawmakers may want to depart from the GDPR is in consent. The European rule allows data to be collected if consent is given by the owner of the data.

“Some uses of information shouldn’t be allowed even with consent,” Duarte said. “One of those uses might be repurposing of location information — collecting the information for a location-based service, then reusing it for something completely unrelated — like location-based advertising — or selling it to a data broker.”

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