Connect with us

Advertising

FACEBOOK ADMITS IT ALLOWS ADVERTISERS TO TARGET USERS BASED ON THEIR ‘INTERESTS’

Published

on

In new documents released by Facebook to answer questions raised by two Senate committees probing social media privacy, the social networking giant has admitted that it allows advertisers to target users based on their “interests” and “behaviours”.

When Facebook CEO Mark Zuckerberg appeared before the US Congress in April, he faced several questions from lawmakers. But his in-person testimony left them with several lingering questions.

Now, Facebook has followed up with 500 pages of answers to written questions from two Senate committees, The Verge reported on Monday.

In the documents, Facebook answers questions about the several issues for which it has come under intense scrutiny in recent times – including issues related to Cambridge Analytica data leak scandal, ad targeting and moderation policies.

Responding to a question raised by a 2016 ProPublica investigation that revealed that advertisers could use “ethnic affinity” marketing categories to potentially discriminate against Facebook users in the areas of housing, employment and credit, in violation of federal law, Facebook said it does not offer targeting “based on race, religion, disability, sexual orientation, or gender identity”.

But it did say that it offers “targeting options – called ‘interests’ and ‘behaviours’ – that are based on people’s activities on Facebook, and when, where and how they connect to the Internet”.

Interestingly, the social network also said that it offers what it calls the “multicultural affinity segments” – groups of people whose activities on Facebook suggest they may be interested in content related to the African American, Asian American or Hispanic American communities.

For example, if a person “likes” Facebook Pages with the words “African American” in them or likes Pages for “Historically Black Colleges and Universities”, that person may be included in the African American multicultural segment, Facebook explained, underlining the cautious tone it maintained while answering the questions.

Facebook answered many questions regarding its policies in the documents, but many of them appeared evasive.

When asked whether it tracks “every IP address ever used when logging into Facebook”, the social network did not provide a simple yes or no answer.

Instead, the company pointed to a vague “retention schedule”, The Verge report said.

 

 

 

 

Source: Gadgets 360

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Advertising

AT&T PLANS BUYING GUIDE: WHICH ONE IS THE BEST FOR YOUR NEEDS?

Published

on

So, you’ve been thinking about biting the gun and becoming an AT&T customer?

Good thinking, but which plan to choose? Clearly, the abundance of options in AT&T’s roster don’t make the choice any easy, but we are here to help.

A couple of weeks ago, we walked you through all the different plans in Verizon’s lobby, but now it’s time to subject AT&T to the same treatment.

Unlimited plans

AT&T Unlimited Plus Enhanced and AT&T Unlimited Choice Enhanced

Ever since AT&T caved in and finally offered truly unlimited plans last year, its Unlimited Plus Enhanced plan has positioned itself as the most-loaded out plan. This plan is perfect for families due to the flexibility of the included line options and the loadout of features, compromise with speed, streaming quality, or the ability to use a mobile hotspot.
Meanwhile, AT&T Unlimited Choice Enhanced is mostly the same unlimited data/text/voice calls ordeal, but it comes with less features and is a bit more affordable. Both plans are perfect for family usage scenarios, and choosing one over the other would highly depend on your stance towards video streaming quality, mobile hotspot, and speed throttling.
Here’s a rundown of the pricing of the different lines, and after that we’d rundown other notable features of the plan. Note that the prices below have AutoPay and Paperless billing discounts applied to them.

* – Prices after discount with AutoPay and Paperless billing.

It’s obvious that the more, the merrier.

As you can see, once you start adding new lines to the AT&T Unlimited Plus Enhanced plan, prices become more and more affordable, making them more and more palatable for the regular family of up to four out there, and overall, a better deal.

With prices out of the way, let’s see what the two unlimited data plans offer as far as data allotments, features, and speeds are concerned.
Common strengths of both plans:
  • Free HBO for life: Both plans give you HBO for life. That’s undoubtedly a boon for all fans of A+ TV shows from the likes of Game of Thrones, Westworld, The Wire and many others as HBO has one of the most loaded-out subscription services out there. Have in mind that the actual promotion will start within 2 monthly billing cycles. Of course, if you drop your Unlimited Choice or Plus plan, you automatically forfeit the HBO benefit.
  • Unlimited roaming in Mexico & Canada: Pretty self-explanatory, but with either Unlimited Plus or Choice you get unlimited roaming in both neighboring countries.
  • Unlimited texting from USA to 120+ countries: With either Unlimited Plus or Choice you can text, send pictures and video messages via MMS to more than 120 countries around the globe at no extra cost.
  • AT&T THANKS: AT&T’s benefit program allows you to get insider access to special events, various forms of entertainment like movies and music, as well as get expert help, and many others at no extra cost. The majority of these benefits can be explored and used from the dedicated AT&T THANKS app on the app stores.
  • Military discounts: If you’re qualified military personnel or a veteran you get 15% discount at every monthly bill.
Our verdict: If you want the absolute best unlimited plan on AT&T, you should certainly go for Unlimited Plus Enhanced. It has the most bells and whistles and you shouldn’t worry about throttling that much. Well, at least until you don’t go over 22GB of LTE data per line per month as you’re likely to experience temporary throttling at busier times. Additionally, the 15GB mobile hotspot allotments is well worth it, especially if you use your device to cast Internet in your immediate vicinity. Conversely, if you’re perfectly fine with a bit more throttling in busier time windows and don’t use your device as a mobile hotspot, you will also be fine with AT&T Unlimited Choice Enhanced.

Limited & Prepaid Data plans

If you’re looking for something else than an unlimited data plan, AT&T’s prepaid ones are here to help. But which one to choose – the eponymous AT&T Prepaid plans or the Mobile Share Flex ones? Let’s highlight all the features and intricate differences and help you make up your mind.

AT&T Prepaid

The good ol’ Prepaid plans are a perfect match for people that value flexibility over anything else. With no annual plan, credit check, or even an activation fee in sight, it’s as close as you can get to freedom when dealing with large corporations. You can have AT&T Prepaid in a variety of flavors, ranging from $30 to $85 per month, depending on your loadout and discounts. Here’s a rundown of the prices and features:
No matter which plan you choose, we highly recommend enrolling into the AutoPay program, which will automatically charge your eligible credit or debit card every billing period. With AutoPay, you eliminate the possibility of having your service terminated after not paying on time. That’s a great thing to have on its own, but the discount on the prepaid plans is another boon to consumers’ wallets.
You can save even more if you bundle multiple prepaid plans together. For a second and a third additional lines, you get $10 off on your total monthly bill, while for a fourth and fifth additional line you get $20 off. This means that you can save up to $110 per month if you combine five Prepaid Unlimited Plus plans, or $1,320 per annum. You can check out the interactive AT&T configurator right here.
Our verdict: From the get-go, we wouldn’t recommend the $65/mo plan as it’s pretty hampered when compared to the others. Sure, it comes with unlimited data in tow, but we don’t like the lack of mobile tethering functionality as well as its inability to stream 1080p video. Albeit pricier, the top unlimited data plan is definitely better value on all fronts. When it comes to the ‘cheaplings’, it all comes to whether you can live with as low as a gigabyte of fast-speed data per month and whether you travel to Mexico and Canada often – if no, you should probably go for the $40/mo plan, but if you are okay with less data and no free-of-charge roaming allotment.

Continue Reading

Advertising

MAKE BETTER BUSINESS DECISIONS BASED ON TIME OF AD CLICKS

Published

on

 

Conversion tracking enables you to match each advertising dollar to its business impact and answer important questions like “How successful is my ad campaign?” “Which audiences are converting higher?” or “Which keywords lead to more sales?” The answers and related conversion insights will help you make better decisions for your campaigns. Based on your feedback, we’re making a useful change to our conversion reporting that will help you focus your business decisions and actions across our platform.

What’s changing?

1.  Conversions will now be reported based on the time of the ad click that led to the conversion.
2.  Assists will now be reported based on the time of the ad click that contributed to a conversion.

This will improve the performance of ad schedule bid modifiers, as they align better to the time of the click, instead of the conversion.

Let’s walk through an example to illustrate how this change will show up across our reporting.

  • Day 1: A user clicks on your ad (keyword 1) and browses through your website to see if you have a product they want.
  • Day 2: The same user clicks on another one of your ads (keyword 2) and, while on your website, adds a product to their cart.
  • Day 3: The user goes to your website and completes the purchase of the product in their shopping cart.

Both the conversion event and assist event will be reported to you as the time of the related ad click, making it easier for you to understand the customer journey and related conversion metrics.

Note that our platform will continue to use a last-click attribution model for conversion tracking. That remains unchanged with this update.

If you’re using auto-bidding, no actions are required because the algorithm optimizes using the historical data.

Before this changeClickConversionAssist
Day 1100
Day 2100
Day 3011

 

After this changeClickConversionAssist
Day 1101
Day 2110
Day 3000

What should I expect?

Websites where conversions typically happen close to the click event may not see much change in their reporting. Websites with longer conversion windows from the click event may see some fluctuations in their reporting for a short time as the new reporting data stabilizes. This will not affect any conversion activity on your website, just the reporting data to Bing Ads.

You can review this help article if you see discrepancies between Bing Ads conversion counts and third-party analytics systems.

Continue Reading

Advertising

Sharing Options from WordPress.com to Facebook Are Changing

Published

on

By

We wanted to update you about an upcoming change Facebook is introducing to their platform, and which affects how you may share posts from your WordPress.com website to your Facebook account.

Starting August 1, 2018, third-party tools can no longer share posts automatically to Facebook Profiles. This includes Publicize, the tool for WordPress.com and Jetpack-powered sites that connects your site to major social media platforms (like Twitter, LinkedIn, and Facebook).

Will this affect your ability to share content on Facebook? It depends. If you’ve connected a Facebook Profile to your site, then yes: Publicize will no longer be able to share your posts to Facebook. On the other hand, nothing will change if you keep a Facebook Page connected to your site — all your content should still appear directly on Facebook via Publicize. (Not sure what the difference is between a Page and a Profile? Here’s Facebook’s explanation.)

If you’ve previously connected a Facebook Profile to your WordPress.com site and still want your Facebook followers to see your posts, you have two options. First, you could go the manual route: once you publish a new post, copy its URL and share the link in a new Facebook post. (You can also share right from the WordPress mobile apps after a scheduled post goes live.)

The other option is to convert your Facebook Profile to a Page. This might not be the right solution for everyone, but it’s something to consider if your website focuses on your business, organization, or brand.

While Facebook is introducing this change to improve their platform and prevent the misuse of personal profiles, we know that this might cause a disruption in the way you and your Facebook followers interact. If you’d like to share your concerns with Facebook, head to their Help Community.

In the meantime, WordPress.com’s Publicize feature (and social media scheduling tools) will continue to be available to you for posting to Twitter, LinkedIn, and other social media platforms.

Continue Reading
Advertisement

Trending