Truata, the Dublin based data anonymisation and analytics company, has today been awarded the 2018 HPE-IAPP Privacy Innovation Award at the IAPP Europe Data Protection Conference in Brussels.
Truata was founded in early 2018 by Mastercard and IBM to deliver next-generation data protection and analytics to the marketplace. In awarding Truata with this honour, the International Association of Privacy Professionals (IAPP) has recognised the service that Truata offers to companies who want to continue to leverage their data to innovate and grow while respecting and safeguarding the privacy of their customers.
The Truata Anonymisation Solution is designed to deliver actionable insights to its customers who operate in multiple industries including financial services, telecommunications, hospitality, retail and travel. Truata independently anonymises a customer’s data, giving that customer the freedom to carry out analysis while protecting people’s personal data. Running on the IBM Cloud, the Truata solution is specifically designed to fully meet the high regulatory thresholds for anonymisation as the original source data and the anonymised data will not at any time co-exist in one organisation. This ensures that analytics can be conducted across a customer’s entire data set while only analysing the fully-anonymised versions of that data.
Based on the principle of privacy by design, and using the latest data privacy technologies developed by IBM Research, the Truata Anonymisation Solution benefits from innovative technological, structural, legal and organisational safeguards. It enables companies to both maximise their data analytics utility and minimise their risk of non-compliance with privacy regulations.
On receiving the award, Aoife Sexton, Truata Chief Privacy Officer said, “The changing regulatory environment is bringing about a real challenge for companies to understand how they can use data to foster innovation but do so in a legally compliant and ethical manner. We have developed a solution that addresses this challenge by allowing companies to continue to use their data for analytics – but in a responsible way that is compliant with the GDPR, respecting both the letter and the spirit of the regulation. We are grateful to the IAPP for recognising this new innovative solution.”
Felix Marx, CEO of Truata, added, “Post GDPR, companies still need to generate value and insights from their data through analytics if they want to innovate and provide their customers the services and products they want. The optimal way to do this, while respecting your customers’ privacy rights, is to have your data anonymised by an independent third party as part of an end-to-end service including world class analytics. Truata is the first to market with this solution.”
“In today’s global digital economy, organisations will play a critical role in furthering innovation and convenience, while handling data responsibly and ethically,” said JoAnn Stonier, chief data officer for Mastercard and Truata board member. “At Mastercard, we saw the GDPR as an opportunity to enhance our data practices and—with Truata —help other businesses do the same. This award from IAPP is a terrific honour and validation of the importance of finding a path that enables both data innovation and stringent privacy protections.”
Sponsored by Hewlett Packard Enterprise (HPE) and issued by the IAPP, the world’s largest information privacy community and resource with more than 32,000 members in over 100 countries, the much coveted Innovation Award recognises unique programmes and services in global privacy and data protection across both private and public sectors.
“The 2018 HPE-IAPP Privacy Innovation Award is presented to Truata, an exemplar safeguarding tool built on the principle of privacy by design. This award spotlights unique programs and services in global privacy and data protection; we are honouring Truata for practising fine innovation,” said IAPP President and CEO J. Trevor Hughes.
Samsung to invest $115 billion in its foundry business by 2030
Samsung is earmarking $9.5 billion a year for Samsung LSI and Samsung Foundry.
Samsung Electronics is one of the largest semiconductor players around, and the manufacturer is investing $115 billion (133 trillion won) over the next 12 years to take on Qualcomm and Intel. Samsung says its goal is to become the world leader in semiconductors and logic chips, and the company will invest $9.5 billion a year from now through 2030.
Samsung will invest $63.4 billion (73 trillion won) toward domestic R&D — where it is looking to add 15,000 jobs to “bolster its technological prowess” — and spend $52 billion (60 trillion won) toward production facilities that will make the logic chips. Samsung has long been the dominant player in the memory business, but with that market shrinking the South Korean manufacturer will be looking to diversify.
While the $115 billion seems like a staggering amount at first, it’s in line with what Samsung has been spending in recent years. Just last year alone Samsung invested over $15 billion in R&D, and Intel also spent over $10 billion toward developing new products.
Apple will start selling AirPods 3 by the end of 2019
Apple is expected to start selling third-generation AirPods by the end of 2019. One big difference is that the new wireless headphones will have a noise canceling feature. At the level of the companies that will be involved in this project, we have Inventec, from Taiwan, that will be responsible for the production of the AirPods 3, while Luxshare Precision, also from China, will also receive part of the orders.
AirPods 3 arrive until the end of 2019 with new functionalities
Apple has dominated the wireless headphone market and will continue to do so. Statistics show that this company sold 35 million AirPods in 2018, which translates into a 75% global market share. As we said, the AirPod sales boom is expected to continue, with annual shipments for distribution rising to 50 million devices by 2019.
Of course, when a market becomes profitable, competition arises. Inspired by rising sales of AirPods, many brands like Huawei, Xiaomi and even companies like Microsoft, Amazon, and Google are betting on wireless headphones to meet strong demand.
To meet the challenges of rivals, Apple and its partners want to raise the bar.
That said they will add new features to AirPods 3, including the noise canceling function. However, do not think this is an easy task.
Noise canceling technology consumes a significant amount of battery. Since AirPods are not the king in this field, the runtime may be even more affected.
It is not known now what Apple could do and if it is even going to consider a change in design. Because considering the integration of new features, it may be necessary to increase the size of the battery. This requires more space. However, the solution may also involve shrinking the other components to accommodate the larger battery.
However, in addition to the design change, Apple may also be considering adding new colors to AirPods 3.
Verizon’s new activation fees cost more in-store, less in-app
It’s adding an extra $10 on top of in-person and over-the-phone upgrades and activations.
Verizon has simultaneously slashed and increased its activation and upgrade fees, depending on how you process the transaction. According to CNET and reports posted online, you now only have to pay $20 if you upgrade your device or activate a line on the carrier’s website or the My Verizon app. That’s down $10 from the previous $30 fee for either service. However, if you walk into a store or call the company’s phone line for upgrade or activation, you’ll now have to pay $40 instead.
A Verizon spokesperson described personal and over-the-phone transactions to CNET as a “full-service experience,” perhaps suggesting that those channels deserve the extra $10. The company is probably hoping to discourage people who can do things on their own from engaging customer service and sales reps, though what the fee adjustments mean for employees remains to be seen. The Redditor who posted the news on the website claimed to work for an indirect store and said employees aren’t getting a pay upgrade despite the higher fees. We’ve reached out to Verizon for confirmation and will update when we hear back.
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