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TRUATA WINS PRESTIGIOUS INTERNATIONAL PRIVACY INNOVATION AWARD

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Truata, the Dublin based data anonymisation and analytics company, has today been awarded the 2018 HPE-IAPP Privacy Innovation Award at the IAPP Europe Data Protection Conference in Brussels.

Truata was founded in early 2018 by Mastercard and IBM to deliver next-generation data protection and analytics to the marketplace. In awarding Truata with this honour, the International Association of Privacy Professionals (IAPP) has recognised the service that Truata offers to companies who want to continue to leverage their data to innovate and grow while respecting and safeguarding the privacy of their customers.

The Truata Anonymisation Solution is designed to deliver actionable insights to its customers who operate in multiple industries including financial services, telecommunications, hospitality, retail and travel. Truata independently anonymises a customer’s data, giving that customer the freedom to carry out analysis while protecting people’s personal data. Running on the IBM Cloud, the Truata solution is specifically designed to fully meet the high regulatory thresholds for anonymisation as the original source data and the anonymised data will not at any time co-exist in one organisation. This ensures that analytics can be conducted across a customer’s entire data set while only analysing the fully-anonymised versions of that data.

Based on the principle of privacy by design, and using the latest data privacy technologies developed by IBM Research, the Truata Anonymisation Solution benefits from innovative technological, structural, legal and organisational safeguards. It enables companies to both maximise their data analytics utility and minimise their risk of non-compliance with privacy regulations.

On receiving the award, Aoife Sexton, Truata Chief Privacy Officer said, “The changing regulatory environment is bringing about a real challenge for companies to understand how they can use data to foster innovation but do so in a legally compliant and ethical manner. We have developed a solution that addresses this challenge by allowing companies to continue to use their data for analytics – but in a responsible way that is compliant with the GDPR, respecting both the letter and the spirit of the regulation. We are grateful to the IAPP for recognising this new innovative solution.”

Felix Marx, CEO of Truata, added, “Post GDPR, companies still need to generate value and insights from their data through analytics if they want to innovate and provide their customers the services and products they want. The optimal way to do this, while respecting your customers’ privacy rights, is to have your data anonymised by an independent third party as part of an end-to-end service including world class analytics. Truata is the first to market with this solution.”

“In today’s global digital economy, organisations will play a critical role in furthering innovation and convenience, while handling data responsibly and ethically,” said JoAnn Stonier, chief data officer for Mastercard and Truata board member. “At Mastercard, we saw the GDPR as an opportunity to enhance our data practices and—with Truata —help other businesses do the same. This award from IAPP is a terrific honour and validation of the importance of finding a path that enables both data innovation and stringent privacy protections.”

Sponsored by Hewlett Packard Enterprise (HPE) and issued by the IAPP, the world’s largest information privacy community and resource with more than 32,000 members in over 100 countries, the much coveted Innovation Award recognises unique programmes and services in global privacy and data protection across both private and public sectors.

“The 2018 HPE-IAPP Privacy Innovation Award is presented to Truata, an exemplar safeguarding tool built on the principle of privacy by design. This award spotlights unique programs and services in global privacy and data protection; we are honouring Truata for practising fine innovation,” said IAPP President and CEO J. Trevor Hughes.

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Verizon’s new activation fees cost more in-store, less in-app

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It’s adding an extra $10 on top of in-person and over-the-phone upgrades and activations.

Verizon has simultaneously slashed and increased its activation and upgrade fees, depending on how you process the transaction. According to CNET and reports posted online, you now only have to pay $20 if you upgrade your device or activate a line on the carrier’s website or the My Verizon app. That’s down $10 from the previous $30 fee for either service. However, if you walk into a store or call the company’s phone line for upgrade or activation, you’ll now have to pay $40 instead.

A Verizon spokesperson described personal and over-the-phone transactions to CNET as a “full-service experience,” perhaps suggesting that those channels deserve the extra $10. The company is probably hoping to discourage people who can do things on their own from engaging customer service and sales reps, though what the fee adjustments mean for employees remains to be seen. The Redditor who posted the news on the website claimed to work for an indirect store and said employees aren’t getting a pay upgrade despite the higher fees. We’ve reached out to Verizon for confirmation and will update when we hear back.

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Apple tries to take a bite out of credit card industry

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Apple is rolling out a credit card that it says is designed to do things no other card can. So how does it actually stack up?

It looks different from a traditional credit card — there’s no number on the front and the users’ name is etched in metal. The card expands the company’s digital Apple Pay services, marrying the physical card to a virtual one and integrating both with the iPhone. And it comes with a bevy of perks — quick sign-up, elimination of most fees, strong security protections and cash back. But industry experts say they aren’t impressed — the financial benefits mirror many of those already out there for consumers.

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WHAT DOES IT COST?

Apple says there are no fees associated with the card. That means no late fee, no annual fee, no international fee and no over-the-limit fees. It also said it aims to have among the lowest interest rates in the industry. Users must have an iPhone to use the card, which comes at a cost. But they will earn cash back on their purchases — 3 per cent on Apple purchases, 2 per cent on those with the virtual card and 1 per cent with the physical card.

“I’m underwhelmed,” said Ted Rossman, industry analyst at Creditcards.com. “People will sign up for it, but that will be mostly because they love Apple, not because this card is better than anything that already exists.”

He points to the Citi Double Cash card, which offers an easy-to-use 2 per cent back on any purchase. Or the U.S. Bank Altitude Reserve Visa Infinite card, which offers 3 points per dollar on mobile-wallet spending –worth 3 per cent cash back or 4.5 per cent off travel. Rossman said even another branded credit card, the Uber Visa card, comes out on top with 4 per cent cash back on dining purchases.

Apple points out that it is the only card to provide those rewards in real time, so that cash earned can be used immediately. Other companies often make users wait a statement cycle or until the bill has been paid. But WalletHub CEO Odysseas Papadimitriou is dubious people who can afford an iPhone and qualify for the card will need that cash so quickly. He also reiterated that there are better rewards out there, particularly for people with strong credit.

“There are other cards that have better rewards and no annual fee,” he said. “There is a healthy market there, so from that perspective there is nothing unique.”

A note on the interest rates as well — the card doesn’t come out until summer but Apple has said that as of March, the variable annual percentage rate on the card could be anywhere from 13.24 per cent to 24.24 per cent based on creditworthiness. That’s right in line with the rest of the market, Rossman said.

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WHAT ABOUT SECURITY?

Apple prides itself on privacy and security, so no surprise, the card sets itself apart here.

The physical card has no numbers so purchases are made with the embedded chip and the digital version lives in your Apple Wallet on your phone, where it’s protected by Face ID or Touch ID. That means that even if someone steals your phone they won’t be able to use the card to buy things.

Apple says it won’t get information on what you buy with the card or where or for how much. And it says Goldman Sachs, which Apple is working with to provide the card, will use your data only to operate the card — such as help with purchases or fraud protection — but your Apple Card data will not be used for any other purposes.

Even critics concede that the Apple Card technology provides a new layer of protection not available with other cards. And mobile payments, such as Apple Pay, are generally more secure than traditional credit cards.

However, consumers already have zero fraud liability with credit cards, said Papadimitriou. Federal law limits a consumer’s fraud liability to $50 but all the major credit card networks — Visa, Discover, American Express and Mastercard — provide zero liability for consumer cards. Apple is working with Mastercard to create the Apple Card. So, he said, the added protection may be more perception than reality for most.

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HOW EASY IS IT TO USE?

Apple says users will be able to sign up for the card in the Wallet app on their iPhone and begin using it almost immediately. It also tracks spending on the phone in a more user-friendly format, eliminating some of the gibberish that fills a traditional credit card statement.

It also includes some budgeting tools, such as tracking spending and providing estimates of how much interest could be charged on a purchase to help people make an informed decision. It allows users to set up weekly or biweekly payments to better match up with their paychecks. While these perks are nice, there are similar budgeting tools on other cards and the information only incorporates purchases and payments for Apple Pay and the Apple Card, so it’s not providing a full financial picture. All the same, Apple users often enjoy the seamlessness of having the information at their fingertips.

There is still some sense of wait-and-see, as the power of the Apple brand and its fan base is strong. In general, though, credit card industry experts say this is a bid by Apple to expand its Apple Pay services. While Apple Pay is the most common of mobile-wallet payment services, only 13 per cent of smartphone users have tried it, according to industry tracking site PYMNTS.com.

“Apple makes great software, but I’m not sure they truly understand consumer needs on this,” Papadimitriou said.

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Mercedes-Benz sells 180,539 vehicles, January

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Mercedes-Benz delivered 180,539 vehicles to its customers worldwide in January (-6.7%).

The second-best start to a year for sales was influenced by important model changes in the high-volume SUV and compact-car segments.

In particular, the model change of the B-Class, CLA and GLE, each with a double-digit sales decrease, had a negative impact on total unit sales worldwide despite the ongoing high demand for the cars with the star insignia.

From today’s perspective, the company expects the model changes to affect deliveries in the first quarter.

With a high degree of probability, the full year will be affected also by exogenous challenges and geopolitical risks, the company announces in its global sale report for January.

A member of the Board of Management of Daimler AG responsible for Mercedes-Benz cars marketing and sales, Britta Seeger, said “With more than 180,000 vehicles delivered, Mercedes-Benz has started the year 2019 with the second-best January ever”.

“With the B-Class, the CLA and the GLE, we look forward in the coming months to the new generations of models very popular with our customers and expect the model offensive in our high-volume segments to provide significant sales impetus”.

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