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9 Actionable SEO Techniques & Strategies for 2018

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1. Make your site SUPER fast!

We are now in the day and age where, frankly, people have very little patience. Website users want to access a website and be able to view all the information on that website in a matter of seconds. A lot of research has been performed over the years, boiling down to this:

  • The amount of people visiting a website, who have to wait longer than 1.65 seconds for a website to load will leave
  • Once that sweet spot has been exceeded, the conversion rate decreases
  • Less conversion means less visitors
  • Less conversion means less potential customers

How do I make my website faster?

Well, you’ll be pleased to hear that there are lots of things you can do to make your website faster! Google’s PageSpeed Insights allows you to enter your website URL, and even individual page URL’s to it’s analysis tool. Once your website, or website page, has been analysed, PageSpeed Insights will display both a Mobile and Desktop score out of 100, based on your website’s URL. Google will suggest required optimisations, possible optimisations, and optimisations that are already in place in order to improve your website’s page speed.

It’s near on impossible to gain a 100/100 page score, due to many factors, such as, page caching, etc. However, the higher your score, and the more improvements you can make to it, the better your chances are at improving your website’s loading time and overall page speed. As well as telling you what could be improved to increase your website’s loading time. We recently changed our hosting provider to SiteGround and instantly increased our loading times.

Surprisingly enough, Google publicly announced that website loading times and page speeds actually effect, and get taken into account, when calculating your search engine ranking position.

So, making your website SUPER fast not only affects the conversion rate on your website, it is also a factor in determining your search ranking on Google. Search Engine Optimisation (SEO) involves various factors, but we are confident that a super fast website should be your number one priority in 2018.

2. Rank Brain (increase CTR)

What is Rank Brain?

Google RankBrain is essentially an artificial intelligence system used in Google’s core search algorithm. RankBrain uses a set of mathematical processes to learn and calculate how people use search engines, why they search, and what they search for in order to apply logic to future searches. RankBrain updates itself constantly, rather than being pre-determined like it used to be.

An example of how this works is as follows. If you type in the word ‘Christmas Day’ into a Google search, we get the following…

Using AI, Google RankBrain is able to determine the current date, and produce a logical search result based on what we’ve searched for. If we were to fast forward into January 2018 and search using the same keywords, Google would recalculate it’s results based on the day of the search – clever right?

How does RankBrain affect SEO?

RankBrain is more of a ranking signal than an SEO masterpiece, however, it does have some effects on SEO, and can be especially useful if users don’t know 100% what they’re looking for, or simply can’t find the right words to use. Let’s imagine you own a weather website, and you want to focus your keywords around the term ‘hailstones’, RankBrain can turn ambiguous search terms into relevant keywords that point in your website’s direction. If someone searched for “that hard cold stuff that falls from the sky”, RankBrain would cleverly translate that into the most familiar result, being ‘hailstones’.

3. Ensure your site shows up for Featured Snippets and Quick Answers

FeatureSnippet

What is a Featured Snippet?

When someone enters a question into a search engine, a featured snippet will show a small summary of the top ranked answer above any search results. The answer is extracted from a relevant webpage and will show the webpage’s title and URL to read further.

Why are Featured Snippets good for SEO?

  • If your website displays in a featured snippet, it means Google has chosen your website over another to provide the best answer to a users’ questions
  • A featured snippet displays above organic search results, meaning your website will be seen before any other results, even if another website is ranked #1 on Google
  • A featured snippet is quick and easy to click, so by providing the most relevant and useful answer, your website is likely to gain more traffic from user who want to read further

How can my website show up as a Featured Snippet?

  • Ensure your website targets the right keywords
  • Create new website content that is relevant to a potential featured snippet
  • Create a single webpage that displays a Q&A section, or FAQs
  • Use basic optimisation techniques to ensure your website is found by Google
QuickAnswers

What are Quick Answers?

Similar to Featured Snippets, Quick Answers provide what they say on the tin; quick answers to users’ questions based on a search. Quick Answers provide, sometimes multiple amounts of, relevant information based on the question a user has asked, along with the webpage’s title and URL.

Optimising your website for Quick Answers

  • Link to relevant websites
  • Use nouns within your content where the context is natural
  • Be featured within Wikipedia
  • Have a topic on your website that is interesting to other users
  • Ensure all content on your website is of a high quality and relevant to the theme
  • Create ‘How to’ lists in relevant places, e.g. “How to make a pancake” with bullet or numbered lists
  • Ensure your website is updated with basic SEO practices

4. Ensure your website is 100% Mobile Responsive 

 

Having a mobile responsive website is user friendly, expected, and also counts as a ranking signal on mobile searches with Google. This means, if your website is not mobile friendly, it could have a serious effect on your SEO, as Google want to ensure mobile users are receiving relevant and optimised search results.

How can I make my website mobile friendly?

Thankfully, Google comes to the rescue once again. We have to give it to them, if Google make changes to their ranking system, they are extremely dedicated to ensuring their users have easy access to relevant information in order to ‘keep up’ with changing technologies. Google’s Mobile-Friendly Test is designed very similarly to PageSpeed Insights, in that you can enter your website’s (or any website’s) URL into the search bar, and the results will simply display whether the site is mobile-friendly or not, and how to improve it.

A large majority of users are now using their smart phones or tablets to browse the internet. If a user lands on a website that isn’t mobile-friendly, the chances of them staying on said website are very slim. As well as Google’s Mobile-Friendly Test, there are also other ways you can optimise your website to be mobile-friendly:

  • If you’re using a website builder, such as, Wix or WordPress to build your website, select a responsive theme
  • Optimise the layout of your website content
  • Adapt the content that is shown on your website
  • Create a mobile and desktop version of your website (this can be done through coding)
  • Test your website using multiple browsers and mobile devices using a tool like Browser Stack

5. Use long tail keywords in your SEO strategy

Long tail keywords may seem like going against the grain a little in terms of SEO, because they notoriously don’t generate as much traffic as shorter keywords, however, they do have a purpose!

In order to be more specific about a product you’re trying to sell, or a service you offer, using long tail keywords is the answer. If you’re more specific, you’ll have less competition; this is a great opportunity especially if you’ve just started your SEO strategy for your new website. Let’s take a look at an example to break down what using long tail keywords really means.

6. Produce High-Quality In-Depth Content (the longer the better)

High quality, in-depth, and meaningful content attracts users – it’s a fact! If your website contains content just for the sake of it, it’s not going to mean anything to your website users. If they can related to the content, and it’s the right kind of content, they’re going to come back for more. Quality most certainly trumps quantity, but don’t be afraid to create a lot of content (as long as it’s meaningful). Admittedly, it can be tough thinking up new content for your website, and keeping it up-to-date, however, we have a few tips and tricks that you can follow.

Let’s say your website focuses on social media marketing, but you’re not sure what to write about. Google News is a great free tool where you can type in pretty much anything, and receive the latest news surrounding your search topic.

As well as using free tools to get some refreshing ideas, there are simple steps you can take to ensure the content you write is high-quality, and relevant to your website users:

  • Market Research: Identify your audience and brainstorm ideas – even go as far as collecting research and data on your potential customers in order to ensure you have suitable content for various types, e.g. blog articles, infographics, FAQs, etc.
  • Build a Campaign: With your keywords and key phrases identified, and your audience selected, you can begin to create your content campaign; decide whether you want to build the content yourself, or get a freelancer on-board when required
  • Multiple Platforms: As well as having a website full of high-quality content, don’t be afraid to reach out into other platforms, such as, blogging, social media, etc. The more content you have in various places, the more backlinks you gain, leading users back to your website.
  • Review & Update: Always ensure that your website content, blog articles, etc. are updated – if a user is looking for something specific, they could be put off if they see that the content they’re reading is outdated

7. Update and Re-publish old articles and posts

We’ve touched on this point slightly already, but it’s worth looking at in further detail to understand why updating your website content and articles, blog posts, etc. are so handy when it comes to SEO.

Google offers a free web service called Google Search Console which allows you to analyse your website’s data, and gives you an indication of how you can optimise your website in order to increase visibility and SEO. If you look at your click-through ratio (CTR) and find that a particular page on your website is performing badly, it’s a clear sign that your content needs updating. When you’re updating your content, always ensure that it contains relevant keywords to your website, whilst not bombarding your users with unnatural content.

  • Poorly Written Content: We’ve likely all had times where we’ve rushed a piece of content in order to get it published, not realising spelling or grammatical errors. Check back on your old content thoroughly, have a good read through and make sure it packs a punch for your readers.
  • Remove Content: Check up on your website’s analytics to see if your website or posts are bringing in little to no search traffic; don’t be afraid to remove content that isn’t relevant any more. If you have 10 pieces of content, where 4 out of 10 of the pieces are performing really well, focus on those first and get them updated.
  • Outdated Information: Perhaps you wrote a really engaging piece of content 12 months ago – great, but that was 12 months ago; ask yourself, is it relevant any more? If your content was gaining a lot of search traffic, and no longer is, update it based on the latest facts and figures to bring back your users.
  • Broken Links: There’s nothing more frustrating than reading an interesting piece of content with broken links. If you have provided links to other websites in your previous articles or posts, check back every so often to ensure the links are still valid – if they aren’t, update them or remove them

8. Switch to HTTPS://

Would you purchase something from a website if you knew it wasn’t secure, and nor were your personal details? I guess the answer would be definitely not. If a user is performing an online transaction, or filling in a confidential form, they are more than likely going to want to be reassured that their details are kept safe and private, as opposed to using a website that doesn’t have the HTTPS URL. As well as knowing that your website is safe, Google have confirmed that they now include HTTPS as a ranking signal, meaning if your website is secure (vs not secure), your website will be higher up the search engine ranks.

If you’re running an online business, it’s essential that you have an SSL licence to ensure your customers’ data is protected. Many web hosts, such as, GoDaddy and HostGator include a free private SSL when you purchase their business or eCommerce plans. It’s certainly worth keeping an eye out for when choosing a web host, as purchasing an SSL licence can be expensive. Scrimping on safety is not the way forward!

9. Increase your Social Media presence

There’s absolutely no doubt about it, social media marketing is huge, as is social media itself! Statista has confirmed: “Social network penetration worldwide is ever-increasing. In 2017, 71% of internet users were social network users”. So, 7/10 people using the internet are also social network users; that equals a large market to target. If your website or business has no social media presence, you’ll be losing out on a lot of potential traffic, and a decline in your SEO.

There are lots of tips and tricks available on the internet regarding social media marketing, with free tools available to analyse how will your social media presence is doing, such as, Facebook Audience Insights. We’ve compiled a small list of tips to get you started on your social media journey.

Social Media Tips:

  • A single relevant post on social media can attract lots of users; if one person sees your post and shares it with 10 of their friends, and they share it with 10 of their friends, well, you can do the math
  • Post and share relevant content for your users to view
  • Gain followers on your social media platforms to optimise your SEO strategy
  • Relevant social media posts and links count as back links
  • Engage with your social media followers by creating offers, competitions, ask questions, etc.

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Microsoft’s new Edge Chromium browser launches on Windows and macOS

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Microsoft is officially launching its new Edge Chromium browser today across both Windows and macOS. A stable version of the browser is now available for everyone to download, just over a year after the software maker revealed its plans to switch to Chromium. Microsoft is initially targeting Edge at enterprise users of Windows and macOS, but consumers will be able to manually download and install it, too.

In the coming months, Microsoft plans to automatically update Windows 10 users with this new version of Edge which will fully replace the existing built-in browser. The company is taking a slow and careful approach, bringing the new Edge gradually to groups of Windows 10 users through Windows Update before it’s fully rolled out to everyone in the summertime. Microsoft is also releasing this version of Edge to OEMs today, so expect to see machines start arriving in the back-to-school period with the new version of Edge preinstalled. Microsoft will eventually bake this directly into a future Windows 10 update, and it will be part of Windows 10X for foldable and dual-screen devices. An ARM64 version of Edge won’t be available today, but it’s expected to come to the stable channel shortly.

While Edge Chromium is available today, it’s also launching without some features you might be familiar with if you’re used to using Chrome. Both history sync and extension sync are missing at launch, but things like favorites, settings, addresses / contact info, and passwords will all sync. Microsoft is planning to have these missing sync features available later this year. The good thing is the rest of Edge is very similar to Chrome and even includes support for Chrome extensions. Where Edge differs is new features like Collections, which allows you to collate images and content from the web, and tracking prevention.

Microsoft’s new Edge browser on Windows 10.

You can choose from three different levels to avoid being tracked on the web in Edge, and the default setting will block trackers from sites you haven’t visited before. This makes sure content and ads are less personalized and harmful trackers are blocked. There’s also a strict setting that blocks the majority of trackers on the web, but that could mean some parts of sites fail to load or might not work correctly. If you’re familiar with Ghostery, then Microsoft’s built-in protection Edge is similar.

So why even switch to Microsoft’s Edge Chromium browser? Microsoft is banking on enterprise users switching to get access to features like Internet Explorer mode, which lets businesses load legacy IE sites within Edge automatically. The added anti-tracking features, Collections, and support for 4K Netflix with Dolby Atmos and Dolby Vision will also be important differentiators over Chrome.

There’s also the aspect of trust and which browser company you want to trust with your browsing history and privacy. Google is phasing out third-party cookies and trackers in Chrome but not for two years. That gives Edge, Safari, Firefox, and others an opportunity to capitalize on web users who are a little more privacy-conscious. This alone won’t be enough to get everyone to switch away from Chrome, but Microsoft has a better opportunity than most with its Windows dominance in the enterprise and the fact Edge is now a lot more compatible with the web.

Edge Collections feature.

Compatibility is key, and it’s one of the big reasons why Microsoft chose Chromium in the first place. Chromium offers instant web compatibility, and it also allows Microsoft to bring its web browser elsewhere. Unusually, Microsoft is releasing Edge for Windows 7 today, even though it just went out of support. The company won’t say how long it will support Edge on Windows 7 for, but Google has committed to at least mid-2021. Edge is also arriving on Windows 8.1 and macOS, and it’s being updated on both Android and iOS.

Ultimately, the success of Edge Chromium could come down to whether it’s fully embraced by web developers and competitors like Google. During the beta period of Edge, we’ve seen both Google Meet and Google Stadia be inaccessible in Edge Chromium, despite working in both Chrome and beta versions of Chrome. Hopefully, this new version of Edge will prevent Chrome from turning into the new Internet Explorer 6 and restore some healthy browser competition to a market that is dominated by Chrome. It’s a good thing for consumers to have two tech giants competing to improve the web, as everyone gets a better web browser as a result.

If you’re interested in trying out the new Edge, you can download it for Windows or macOS over at Microsoft’s Edge site.

Source:
https://www.theverge.com/2020/1/15/21066767/microsoft-edge-chromium-new-browser-windows-mac-download-os

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Instagram messages on the web could pose an encryption challenge

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It’s a relatively slow week on the platforms-and-democracy beat, so let’s talk about something small but fascinating in its own way: the arrival of Instagram messages on the web.

An unfortunate thing about being a xennial who grew up using (and loving) the world wide web is that most developers no longer build for it. Over the past 15 years, mobile phones became more popular than desktop computers ever were, and the result is that web development has entered a slow but seemingly inexorable decline. At the same time, like most journalists, I spent all day working on that same web. And with each passing year, the place where I do most of my work seems a little less vital.

This all feels particularly true when it comes to communications tools. Once, every messaging kingdom was united with a common API, allowing us to gather our conversations into a single place. (Shout out to Adium.) But today, our messages are often scattered across a dozen or more corporate inboxes, and accessing them typically requires picking up your phone and navigating to a separate app.

As a result, I spend a lot of time typing on a glass screen, where I am slow and typo-prone, rather than on a physical keyboard, where I’m lightning-quick. And each time I pick up my phone to respond to a message on WhatsApp, or Snapchat, or Signal, I inevitably find a notification for some other app, and the next thing I know 20 minutes have passed.

All of which is to say, I was extremely excited today to see Instagram’s announcement that it had begun rolling out direct messages on the web. (The company gave me access to the feature, and it’s glorious.) Here’s Ashley Carman at The Verge:

Starting today, a “small percentage” of the platform’s global users will be able to access their DMs from Instagram’s website, which should be useful for businesses, influencers, and anyone else who sends lots of DMs, while also helping to round out the app’s experience across devices. Today’s rollout is only a test, the company says, and more details on a potential wide-scale rollout will come in the future.

The direct messaging experience will be essentially the same through the browser as it is on mobile. You can create new groups or start a chat with someone either from the DM screen or a profile page; you can also double-tap to like a message, share photos from the desktop, and see the total number of unread messages you have. You’ll be able to receive desktop DM notifications if you enable notifications for the entire Instagram site in your browser.

Instagram didn’t state a strategic rationale for the move, but it makes sense in a world that is already moving toward small groups and private communication. Messengers win in part by being ubiquitous, and even if deskbound users like myself are in the minority, Facebook can only grab market share from rivals if it’s everywhere those rivals can be found. (iMessage and Signal, for example, have long been usable on desktop as well as mobile devices.)

Now, thanks to this move, I can make greater use of Instagram as both a social and reporting tool, and the web itself feels just a bit more vital. All of which is good news — but, asks former Facebook security chief Alex Stamos, is it secure? After all, Facebook is in the midst of a significant shift toward private, end-to-end encrypted messaging, with plans to create a single, encrypted backend for all of its messaging apps.

Alex Stamos@alexstamosReplying to @CaseyNewton

This is fascinating, as it cuts directly against the announced goal of E2E encrypted compatibility between FB/IG/WA. Nobody has ever built a trustworthy web-based E2EE messenger, and I was expecting them to drop web support in FB Messenger. Right hand versus left?265:28 PM – Jan 14, 2020Twitter Ads info and privacySee Alex Stamos’s other Tweets

Stamos went on to highlight two core challenges in making web-based communications secure. One is securely storing cryptographic information in JavaScript, the lingua franca of the web. (This problem is being actively worked on, Stamos notes.) The second is that the nature of the web would allow a company to create a custom backdoor targeting an individual user — if compelled by a government, say. For that, there are few obvious workarounds.

One alternative is to take the approach that Signal and Facebook-owned WhatsApp have, and create native or web-based apps. As security researcher Saleem Rashid told me, the web version of WhatsApp generates a public key in the browser using JavaScript, then encodes it in a QR code that a users scans with their phone. This creates an encrypted tunnel between the web and the smartphone, and so long as the JavaScript involved in generating the key is not malicious, WhatsApp should not be able to encrypt any of the messages.

When I asked Instagram about how it plans to square the circle between desktop messages and encryption, the company declined to comment. I’m told that it still plans to build encryption into its products, and is still working through exactly how to accomplish this.

Granted, when I think of the tasks that I hope Facebook accomplishes this year, encrypted Instagram DMs are low on the list. But with our authoritarian president browbeating Apple today for failing to unlock a suspected criminal’s phone, the stakes for all this are relatively clear. We will either have good encrypted messaging backed by US corporations, or we won’t. As Apple put it this week:

“We have always maintained there is no such thing as a backdoor just for the good guys,” the company explained. “Backdoors can also be exploited by those who threaten our national security and the data security of our customers. … We feel strongly encryption is vital to protecting our country and our users’ data.”

On one level, today’s Instagram news is a small story about a niche feature. But in the background, questions about the security of our private communications are swirling. Which should give us all reason to watch Facebook’s next moves here very closely.

THE RATIO

Today in news that could affect public perception of the big tech platforms.

Trending down: Facebook said it doesn’t need to change its web-tracking services to comply with California’s new consumer-privacy law. The company’s rationale is that routine data transfers about consumers don’t fit the law’s definition of “selling” data. The move puts it at odds with Google, which is taking the opposite tack.

Trending down: GrindrOkCupid and Tinder are sharing sensitive user data like dating choices and precise location to advertisers in ways that may violate privacy laws, according to a new report. I don’t want to downplay that, but if you think that data is sensitive, you should see the average Grindr user’s DMs.

GOVERNING

⭐ Two days before the UK election in December, some 74,000 political advertisements vanished from Facebook’s Ad Library, a website that serves as an archive of political and issue ads run on the platform. The company said a bug wiped 40 percent of all political Facebook ads in the UK from the public record. Rory Smith at BuzzFeed has the story:

In the wake of the failure during the UK elections, Facebook said it had launched a review of how to prevent these issues, as well as how to communicate them more clearly.

But the events of Dec. 10 are not the first time Facebook’s Ad Library has failed since its launch in May 2018. The API, which is supposed to give researchers greater access to data than the library website, went live in March 2019 and ran into trouble within weeks of the European Parliament election in May. Researchers have been documenting a myriad of issues ever since.

The platform also drew the ire of researchers when it failed to deliver the data it promised as part of a partnership with the nonprofit Social Science Research Council and Social Science One, a for-profit initiative run by researchers — a project that was funded by several large US foundations. Facebook said it remains committed to providing data to researchers, but the SSRC and funders have begun withdrawing from the project due to the company’s delays.

Russian military hackers may have been boring into the Ukrainian gas company at the center of the impeachment inquiry, where Hunter Biden served on the board. Experts say the timing and scale of the attacks suggest that the Russians could be searching for potentially embarrassing material on the Bidens, similar to what Trump was looking for. On Twitter, security experts like Facebook’s Nathaniel Gleicher have urged caution when writing about this story, arguing that the case for attribution to Russia is thin. (Nicole Perlroth and Matthew Rosenberg / The New York Times)

There’s been an explosion of online disinformation, including the use of doctored images, from politicians. They do it for a simple reason: It’s effective at spreading their messages, and so far none have paid a price for trafficking in bogus memes. (Drew Harwell / The Washington Post)

Artificial personas, in the form of AI-driven text generation and social-media chatbots, could drown out actual human discussions on the internet, experts warn. They say the issue could manifest itself in particularly frightening ways during an election. (Bruce Schneier / The Atlantic)

The Treasury Department unveiled new rules designed to increase scrutiny of foreign investors whose potential stakes in US companies could pose a national security threat. The rules are focused on businesses that handle personal data, and come after the United States has heightened scrutiny of foreign involvement in apps such as Grindr and TikTok. (Katy Stech Ferek / The Wall Street Journal)

The Harvard Law Review just floated the idea of adding 127 more states to the union. These states would add enough votes in Congress to rewrite the Constitution by passing amendments aimed at making every vote count equally. Worth a read.(Ian Millhiser / Vox)

The New York Times editorial board interviewed Bernie Sanders on how he plans carry out his ambitious policy ideas if faced with the Republican-led Senate that stymied so many of President Barack Obama’s proposals. Notably, he says he’s not an Amazon Prime customer and tries never to use any apps.

Workers for grocery delivery platform Instacart are organizing a national boycott of the company next week to push for the reinstatement of a 10 percent default tip on all orders. One of 2020’s big stories is going to be tech-focused labor movements; this is but the latest example. (Kim Lyons / The Verge)

Microsoft CEO Satya Nadella strongly criticized a new citizenship law that the Indian government passed last month. The law, known as the Citizenship Amendment Act, fast-tracks Indian citizenship for immigrants from most major South Asian religions except Islam. India is Nadella’s birthplace, and one of Microsoft’s largest markets, making his comments all the more notable. (Pranav Dixit / BuzzFeed)

INDUSTRY

⭐ Facebook’s push into virtual reality has resulted in a slew of new patents, mostly for heads-up displays. The company won 64 percent more patents in 2019 than in 2018. Christopher Yasiejko and Sarah Frier at Bloomberg explain what this might mean:

The breadth of Facebook’s patent growth, said Larry Cady, a senior analyst with IFI, resembled that of intellectual-property heavyweights Amazon.com Inc. and Apple Inc., which were No. 9 and No. 7, respectively, with each winning more than twice as many patents as the social media titan. Facebook’s largest numbers were in categories typical of Internet-based computer companies — data processing and digital transmission, for example — but its areas of greatest growth were in more novel categories that may suggest where the company sees its future.

Facebook’s 169 patents in the Optical Elements category marked a nearly six-fold jump. Most of that growth stems from the Heads-Up Displays sub-category, which Cady said probably is related to virtual-reality headsets. Facebook owns the VR company Oculus and in November acquired the Prague-based gaming studio behind the popular Beat Saber game. One such patent, granted Nov. 5, is titled “Compact head-mounted display for artificial reality.”

Popular “e-boys” on TikTok are nabbing fashion and entertainment deals. They’re known mostly for making irony-steeped videos of themselves in their bedrooms wearing tragically hip outfits composed of thrifted clothes. Some observers predict that top e-boys will have success reminiscent of the boy bands of yore. (Rebecca Jennings / Vox)

YouTube signed three video stars — Lannan “LazarBeam” Eacott, Elliott “Muselk” Watkins and Rachell “Valkyrae” Hofstetter — to combat Amazon’s Twitch and FacebookExclusive deals for top video game streamers have been one of the big tech stories of the year so far. (Salvador Rodriguez / CNBC)

Uncanny Valley, Anna Wiener’s beautiful memoir about life working at San Francisco tech companies, is out today. Kaitlyn Tiffany has a great interview with Wiener in the Atlantic. Read this book and stay tuned for news about an Interface Live event with Wiener in San Francisco next month!

Mark Bergen, friend of The Interface and a journalist at Bloomberg, is writing a book about YouTube titled Like, Comment, Subscribe. Bergen is a former Recode colleague and ace YouTube reporter, and this book will be a must-read in our world. (Kia Kokalitcheva / Axios)

The Information published a Twitter org chart that identifies the company’s 66 top executives, including the nine people who report directly to CEO Jack Dorsey. (Alex Heath / The Information)

A new app called Doublicat allows users to put any face on a GIFs in seconds, essentially allowing them to create deepfakes. The app launches just as prominent tech companies like Facebook and Reddit ban deepfakes almost completely. (Matthew Wille / Input)

Source:
https://www.theverge.com/interface/2020/1/15/21065596/instagram-direct-web-dms-encryption-security-stamos

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YouTube adds some basic subscription filters on iOS to make your backlog less intimidating

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Google is introducing filters to the Subscriptions tab on its iOS app today, to make it less intimidating to figure out what to watch next (via 9to5Google). The company says it plans to bring them to Android phones “in the future.” The filters exist to help users more easily order their unwatched videos from channels they subscribe to — and could be particularly helpful for people who subscribe to a lot of channels.

With the filters, users can opt to view videos from all their subscriptions at once, videos posted today, videos they may have started but then bounced away from, ones from subscriptions they haven’t watched at all, live videos from channels they subscribe to, or just see a list of those short posts made by YouTube channels that look kind of like tweets. By tapping a filter, users will see a reverse chronological list of videos that match that filter.

Here’s what the filters look like in the updated app, which I got to see for myself today:

The filters aren’t mandatory, though. People who don’t use them will have their subscriptions default to the reverse chronological list of every video from every channel they’ve subscribed to — just like they always have.

But the available filters are pretty basic, and I can think of a few potential options that are missing here. Being able to filter subscriptions by category or length, for example, would make these more useful. Hopefully Google adds more filters in the future.

Source:
https://www.theverge.com/2020/1/14/21066252/youtube-subscription-filters-ios-android-app

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