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iPhone 11? Phone XI? Exactly What Will Apple Name Its 2019 Phones?



Tomorrow, Tuesday, September 10, Apple will introduce its latest iPhones, plus a new Apple Watch and perhaps more stuff.

Apple invite
The invite to tomorrow’s Apple keynote.APPLE

But while we think we know what we’re getting, we still don’t know for sure what the new iPhones are going to be called.

Regular Forbes readers will know that this guessing game is something I do each year. And my track record in 2018 and 2017 is quite remarkable. Well, what I mean is, as you’ll have seen if you clicked on those links, I’m usually wrong.

In 2017 I did think iPhone X was a good name but plumped for another name in the end. Last year, I was completely wrong.

So, at least I’m consistent, right?

Let’s see if I can score a hat trick with a look at the contenders…Today In: Innovation

iPhone 11

Could this be the name? I’m hoping so, mostly because I honestly can’t wait for Tim Cook to say, at last, “these iPhones go to 11”. Though whether a Spinal Tap reference really will make the keynote is another matter.

Well, there’s something straightforward about this, and since we’re all already talking about the iPhone 11, it would make a lot of sense to go with this name. I think it’s pretty likely. But, never forget, Apple doesn’t like to be predictable.

Also, there are three iPhones in the 2018 range, likely to be mimicked this time around. So, which iPhone would be the iPhone 11? When the iPhone X launched, it was the flagship, so does that mean the iPhone 11 will be the replacement for the iPhone XS? I don’t think so.

The current range of iPhone XR colors.APPLE

The entry-level iPhone XR, arguably the most successful phone Apple released last year, is now very much a member of the family. Just as XR indicates an ‘X’-type phone, so this year I think the XR replacement will have 11 in its name.

In fact, as it’s the popular and most affordable iPhone, perhaps it should have the iPhone 11 name all to itself.

What does that mean for the replacements for iPhone XS and iPhone XS Max?

iPhone XS Max – a new Max is about to be announced, we think.APPLE

Max makes a return

The one thing I’m sure of is that the word Max will be in the name of the largest iPhone, the presumed 6.5in screener to replace the iPhone XS Max. Before the XS Max, that sized phone was called a Plus size by Apple. To remind you that the display went edge to edge, Apple called it Max. As the next phone will have the same all-screen effect, I am sure Max will be in the mix.

How about Pro?

Pro came up as a possible name choice in 2017 for what turned out to be iPhone X. If the XR replacement is just called iPhone 11, then what do you call the XS replacement? One rumor doing the rounds in iPhone 11 Pro, or just iPhone Pro.

This is not a bad idea, but there’s one sticking point for me: the Lightning connector. While it’s true the first iPad Pro had a Lightning socket, the move to USB-C on the more recent models indicated the importance of the versatile, universally used connector, and now the whole iPad Pro range has USB-C.

I don’t think any iPhone will have a USB-C connector this year.

Of course, Apple can say that one of the reasons the iPad Pro has USB-C is to make it easier to connect the tablet to external devices such as monitors, and that won’t be the purpose with the iPhone, so Lightning is fine, thank you very much.

If it is Pro, then what?

Then there’s the question of whether it should be iPhone Pro or iPhone 11 Pro. Once that’s decided, where do you put the Max? iPhone Pro Max or iPhone 11 Pro both sound like a health supplement, so maybe it could be iPhone 11 Max Pro.

But that’s quite a mouthful.

How about iPhone XI?

Although Apple has favored roman numerals, I don’t think they’ll be used this year. After all, almost everyone talks about the iPhone X, sounding the X as a letter not as ten.

Although Apple is proud of the iPhone X, I think it will move on to regular numbers this time around. Not least so everyone says it right.

What’s the answer then?

I’m betting on iPhone 11 for the XR replacement. Then iPhone 11 with a suffix for the XS successor and the same including the word Max for the largest model. On balance, I think the most likely names for these two are iPhone 11 Pro and iPhone 11 Pro Max or, just possibly, iPhone 11 Max Pro.

But you never can tell with Apple. Only hours until we know.


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Android 10: 8 of the best features and how to use them




Android 10 is rolling out to Google’s Pixel phones right now, with more devices to gain the latest version of Android in the near future. Google recently announced Android 10 as the official name, replacing Android Q and the dessert naming scheme Google has always used. Operating system updates like Android 10 add new features and capabilities and can be refreshing if you’re growing tired of your phone. Google released the first beta of Android Q in March, and we’ve been testing it all along. 

From a new Bubbles notification feature, full-on gesture navigation, improved privacy settings and a slick Live Caption feature — there’s a lot to like about Android 10. Let’s take a look at some of the highlights. 

Android 10’s Bubbles feature should feel familiar to users of Facebook Chat Heads. Screenshots by Jason Cipriani/CNET


Do you still use Facebook Messenger’s Chat Heads feature? If so, then you’re going to love Android 10’s new Bubbles feature. Bubbles work just like Chat Heads, with a circular notification floating above whatever is on your screen. Google wants developers to be mindful of what types of apps use Bubbles simply because a stream of notifications showing up on your screen, regardless of what you’re doing, would get real annoying real fast.

As you can see in the screenshots above, Bubbles is working with the Google Phone app. I triggered Bubbles by leaving an active call, after which a small circle showed up with the contact’s picture. While dragging the Bubble around, two options showed up at the bottom of the screen: Hide and End Call. Dragging the icon to either option caused that action. A single tap on the Bubble revealed a few more options, such as enabling the speaker or muting the call. 

Android 10 makes it a breeze to share Wi-Fi networks with a QR code. Screenshot by Jason Cipriani/CNET

Wi-Fi and QR codes

Sharing your Wi-Fi network password with friends or asking for theirs can be awkward. Android 10 has a new feature that lets you create a QR code for your Wi-Fi network or scan a QR code to join a Wi-Fi network, directly in the device’s Wi-Fi settings. To use this new feature, go to Wi-Fi settings and then select your home network, followed by the Share button with a small QR code just above it. 

Screenshot by Jason Cipriani/CNET

Undo app removal

Ever accidentally remove an app from your home screen, and then realize you can’t remember which app was there? I have.

With Android 10, you have a few seconds after an app has been removed to undo the change. You’ll find the undo button along the bottom of the screen. Press it and bam, the app is back where it belongs.

You have new options when it comes to approving location access in Android 10.Screenshot by Jason Cipriani/CNET

Location control

Android is finally getting more granular control over how an app can use location information. Currently, you can give an app access to your location either all the time or not all. With Android 10, you will gain the option of letting an app access your location information only while you’re actively using the app. Not only is this a privacy matter, but it’s sure to help save on battery life.

The new privacy settings in Android 10 are long overdue. Screenshots by Jason Cipriani/CNET

Privacy settings

With Android 10, there’s now a dedicated Privacy section in the settings app. Opening it will reveal the various permissions apps can request for things like calendar, location, camera, contacts and microphone.

Android has lacked a clear-cut way to view what apps have access to what data on your device. The new section makes it easy to discover and revoke permissions for specific apps. Take a few minutes to learn exactly what can be done in the new Android 10 Privacy settings page. Trust us, it’s worth it. 

Android 10’s new notification settings will help you limit the dings and beeps coming from your phone. Screenshots by Jason Cipriani/CNET

Better notification controls

When you long-press an alert, you’re now given two different options: Alerting and Silent. Selecting Alerting will allow the app to make sound with each new alert. Silent will not make a sound or cause your phone to vibrate. You can further tailor how notifications behave by going into Settings > Apps & notifications > Notifications.

This is a small but important feature because you no longer have to dig into the Settings app to figure out how to customize an app’s alerts. You simply long-press, pick an option and you’re done

Live Caption

As a way to make Android more accessible, Google developed Live Caption. The feature will live-caption any video that’s being played, without a data connection. To activate Live Caption, play a video and then press a volume button. The volume slider that shows up will have a caption button at the bottom — tap it. You can then move around the caption by dragging it around the screen. 

You can install Android 10 if you have a Pixel phone, then be sure to familiarize yourself with gesture navigations and dig into the new privacy settings. 


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Employees who are treated rudely get their revenge with the silent treatment, research shows




Employees who are treated rudely at work get their revenge by withholding important information from colleagues and managers, new research shows.

The British Academy of Management’s annual conference in Birmingham heard today [Thursday 5 September] that employees who experience workplace incivility are more likely to engage in “deviant behaviors” directed toward both colleagues and the organization.

Researchers asked almost 300 employees in US firms to rate how rude colleagues had been to them, and how much they kept silent in order to get even or to harm their employers.

Three academics at the Universite de Pau et des Pays de l’Adour in France conducted online surveys with 297 employees working in various industries in the United States, a representative sample of the workforce.

Professor Jean Pierre Neveu, Dr. Ghulam Murtaza and Rahman Khan asked the employees to rate on a scale of 1 (never) to 5 (every day) how often a colleague or boss had been rude to them during the previous two months. They also asked them to rate from 1 to 5 how much they had remained silent about an important matter when they should have spoken up, in order to get even with a colleague or hurt their employer.

The researchers found that the average score for the rudeness experienced was 2.12, and that for every 1 unit increase, the likelihood that workers would remain silent increased by about a third. An employee who experience rudeness every day would be around twice as likely to remain silent as the average.

Employee silence, an increasingly recognized phenomenon, can be costly for organizations. Examples include staff failing to speak up when workplace plans and procedures are riddled with inaccuracies or faulty thinking.

“Experiencing incivility at work leads to deviant silence in which an individual withholds useful information to harm someone,” Mr Khan told the conference.

Staying silent was “a response to experiencing incivility because the individual thinks that it’s fair to retaliate against the perpetrator,” he said.

“Employees intentionally remain silent about important issues because they perceive their work environment is not conducive for it, which can posit serious harm to the organizations.

“Experiencing workplace incivility may not only be harmful to a victim’s mental health but can also motivate him or her to make unethical choices. In turn, such deviant behaviors can hurt an organization’s culture as well as its financial condition.”

Mr Khan said that staying silent could backfire and created a vicious cycle. “Deviant behavior like hiding valuable information can lead colleagues or superiors to make wrong decisions and may cause negative emotions in them thus further leading to subsequent mistreatment targeted towards the perpetrator as they want to pay him back.”


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The “Other” Android App Stores – A New Frontier for App Discovery




If you live in the U.S., you’d be forgiven for thinking there are only two places to get apps, the Apple App Store and Google Play.  But while these two stores dominate app distribution in the west, globally the picture looks different when it comes to Android.   There are in fact more than four hundred “third party” Android app stores.   Many of these stores are owned by internet giants like Tencent, mobile operators like SK Telecom or MTN, or come pre-embedded by smartphone manufacturers like Samsung, Huawei and Xiaomi.

For intrepid app developers and marketers looking for new distribution channels, third party app stores are increasingly attractive, and in China they are the only game in town. The unique thing about users browsing the OEM stores is that they are actively looking for apps and services, thus user-engagement and app performance are relatively high.

Globally the most interesting players are the largest OEM stores.  Smartphone market dynamics and political pressures among the U.S., China and Europe are shaking things up, making now more than ever a good time to think about releasing your next app also in relevant OEM stores.

Google Play’s advantages won’t be challenged any time soon – it still has the greatest reach, pre-bundled apps like Gmail, Google Maps and YouTube, and best in class security and support.  The biggest smartphone makers have a lot of resources and increasing incentives to broaden app developers reach beyond Google Play, especially world #1 and #2 – Samsung and Huawei.  To understand how we got here, let’s first take a brief look at China.

Since the Chinese government banned Google Play in 2011, Android in China has evolved into a highly fragmented market, with over 300 app stores.  The largest player, Tencent’s MyApp, has about 26% of the market, representing over 258 million monthly average users.

China App Store Index

China App Store Index March 2019

A couple of key takeaways: one, a reminder that China is a huge market, where 10% market share equals 100 million users.  Two, consumers like pre-installed app stores – OEM stores hold four of the top seven places.   Google is now making inroads into the world’s biggest app market, but Chinese players have a major head start.  China’s OEM players – Huawei, Oppo, Vivo and Xiaomi — are now looking to leverage their large Chinese user bases as a way to attract western app developers.

One of the OEM stores that western developers should consider is Xiaomi.  Now the 4th largest smartphone vendor in the world, Xiaomi is aggressively gaining market share outside of China.  This is especially true in Europe, where Xiaomi shipped 4.3 million units in Q2 of this year, a 9.6% share of the market.   Xiaomi’s sales in Europe were up 48% from last year, the largest increase among the top players.

Xiaomi’s focus – affordable, value-packed phones, is succeeding globally as well as it has in China.  For western developers, especially game publishers, Xiaomi’s app store represents a terrific avenue for app discovery.

For Huawei, China’s biggest smartphone manufacturer, 2019 represents the best of times and the worst of times.  On the one hand, it has recently outstripped Apple to become the #2 smartphone maker in the world, and many analysts believe it is on track to top Samsung as #1 in the coming year.

Mobile Device Market Share IDC

On the other hand, Huawei is the largest casualty of the trade war and heightened tensions between the U.S. and China.  Deemed a security threat as a potential surveillance “backdoor” for China’s government, Huawei has been banned in the United States.  As a result, Google has revoked Huawei’s Android license, and U.S. chipmakers Intel, Qualcomm and ARM have ceased business with Huawei.

New Huawei phones can no longer have Google Play or any Google apps pre-loaded, and they must rely on open-source Android and use their own app store.  For Huawei, this is more than just losing the U.S. as a major market, it’s a potentially existential threat to their business.  Huawei’s success or failure as a company will now be somewhat dependent on their ability to convince app developers to deploy on their store.

The other OEM player that has been trying to woo developers for its own app store is Samsung.   For the last few years, Samsung has pursued positioning the Galaxy Store as a “boutique,” implying that it is a destination for high-quality apps, particularly games.  It’s easy to see why Samsung might try to differentiate its app store as a more high-end, exclusive market.  Google Play is known to have a large number of low-quality apps.  About 55% of all apps on Google Play are unrated, and the vast majority of unrated apps have 500 or less downloads.    It’s also worth noting that the vast majority of apps on Google Play are free, with only 125,000 paid apps.  If the Galaxy Store can become a destination for the highest quality apps and particularly games, it can help Samsung sell more of its most technically advanced phones.  This is consistent of Samsung’s overall strategy in response to the challenge posed by Huawei and its Chinese peers.  Threatened by the Chinese Rivals for middle-tier phones, Samsung wants to solidify its position as the “Apple of Android.”

So we can see how for Xiaomi, Huawei and Samsung, promoting their pre-embedded app stores as an alternative to Google Play is an essential part of their overall strategies going forward.  For Samsung, it’s a defensive play to shore up their position at the high end of the Android universe.  For Huawei, it’s both offense and defense – if at some point they are forced to deploy their own OS, their app store will be a critical piece of the puzzle. For Xiaomi, it’s a way to leverage their large growing international user base to gain traction with app developers globally, creating new revenue streams.   In all cases, these OEMs will likely give more incentives, promotion, co-branding, and potentially more favorable revenue splits in the effort to win business from app developers.

The best example of this was when Samsung convinced Epic to release Fortnite on the Galaxy Store when Epic had already decided not to release the blockbuster game on Google Play.  We should expect to see more deals like this in the future, and smart app developers should look to take advantage of this untapped opportunity to reach high-intent users.

It’s important to note that Google and Apple wallets are widely adopted and utilized by these giants to take a nice share of the developer’s in-app revenues.  In this aspect, OEMs are far behind, with fairly limited volume of purchases done via their payment platforms so their ability to monetize their app store in the short term relies mostly on in-store app promotions and advertising (Full disclosure: Appnext technology powers some of the OEMs in-store advertising).  As a result, game and app developers who monetize via ad-based revenue rather than from in-app purchases will benefit the most from the OEM app stores.


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