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Missing MacBook Pro Confirms Apple’s Lost Reputation

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At the start of October, Apple was riding high following the launch of the iPhone, new online services were opening for business, and a number of new products were hiding in plain sight ready for a launch before Christmas. There was also every expectation that these products would be boosted by a second event in October. Well, it’s the end of October, and there hasn’t been an event.

It looks like Apple has decided that October’s second-line product launches are not going to get the exposure and the oxygen of a staged event. AirTags are still waiting to be activated, the AirPods Pro were launched by press release yesterday, and the iPad Pro has been deemed ‘good enough’ to get through the holiday season before a potential update in March 2020.

And a triumphant return of a large-screened MacBook Pro in front of the gathered excitement of the geekerati has been denied. Once it was a powerful statement of computing power and prestige, now it’s a tool to help sell more iPhones and subscriptions that is missing from the launch schedule.

The MacBook Pro logo is displayed on an Apple MacBook Pro laptop on June 27, 2019 in San Anselmo,... [+] California (Photo Illustration by Justin Sullivan/Getty Images)

The MacBook Pro logo is displayed on an Apple MacBook Pro laptop on June 27, 2019 in San Anselmo,… [+] GETTYToday In: Innovation

The update to the 16-inch MacBook Pro has been trailed throughout the year. Expectations have been rising from reports at the start of the year on Apple’s portfolio, through movement in the supply chain,  to the leaks that suggested production had started on the units earlier this month.

There is even evidence of the new laptop tucked away in a beta of MacOS Catalina with a nod towards the 16-inch form factor in the system icons. And let’s not forget the AirPods Pro. They require MacOS 10.15.1, and the eagle eyed will note that, as the digital presses roll on this editorial, MacOS 10.15.1 is to yet available to the public.

The new laptop would fill the void left behind by the loss of the 17-inch MacBook Pro in 2012, would reinvigorate Apple’s laptop range, bring back a physical escape key, and fix the embarrassment of the butterfly keyboard once and for all.

If Apple had launched it.

Tim Cook, chief executive officer of Apple Inc., speaks during an event at the Steve Jobs Theater in... [+] Cupertino, California (Photographer: David Paul Morris/Bloomberg)

Tim Cook, chief executive officer of Apple Inc., speaks during an event at the Steve Jobs Theater in… [+] © 2019 BLOOMBERG FINANCE LP

Everything was there for a launch, everything was there for an event that would allow Apple to explain its new strategy of a Mac ecosystem tightly tied to the iPhone, iPad, and online services. Everything was there for Apple to return to the ‘large screened laptop’ with the 16-inch MacBook Pro that was effectively the same size as the 15-inch model.

Everything was there except the drive and determination to push the Mac as a platform in general and the MacBook Pro specifically.

So yes, dear faithful geekerati. Go and buy the new MacBook Pro if and when it arrives. Go and develop your apps for iOS and iPadOS on it. Go and edit the films and TV series for Apple TV+, the games for Apple Arcade , the podcasts for (er) Podcasts… but don’t expect your vision of a genre-defining MacBook Pro to get any public recognition from Tim Cook.

Source: https://www.forbes.com/sites/ewanspence/2019/10/29/apple-macbook-pro-cancelled-launch-event-tim-cook-specs-release-date/#66bcb1077c83

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Apple TV+’s head of scripted and unscripted shows has left the company

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Apple has lost one its streaming service’s top personnel, just a couple of weeks after TV+ went live. According to Deadline, Kim Rozenfeld, the head of current scripted programming and unscripted content for Apple TV+, has stepped down from his position. Deadline’s report didn’t expound on the circumstances behind Rozenfeld’s departure, but it did say that he signed a first-look deal with Apple for his production company, Half Full Studios. His LinkedIn page also says he left Apple this month, and that he has a “development, producing and consultant deal with Apple TV+ for scripted and documentary series” under his company.

Rozenfeld was one of the first people from Sony TV that Zack Van Amburg and Jamie Erlicht (former Sony TV heads) hired when they went to Apple. There was clearly a shift of some sort in the division after launch, though it’s still unclear what that means for TV+. Now that he’s exited, the service will combine its development and current programming teams under a single group of executives. Matt Cherniss, who was Rozenfeld’s counterpart as head of scripted development, will now also head up the service’s current scripted series team.

Source: https://www.engadget.com/2019/11/12/apple-tv-kim-rozenfeld-steps-down/

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Apple pulls app that let you stalk people you follow on Instagram

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In October, Instagram phased out the “Following” tab. That’s because it shared a lot of information about what your friends and the people you follow were doing on the social network — maybe too much — and Instagram said some people were surprised their activity was showing up there. And now, the company is apparently keeping others from re-creating that idea: Apple has removed Like Patrol from the App Store, according to CNET.

At the end of October, Instagram sent a cease-and-desist letter to Like Patrol, an app described by its maker as the Following tab “on steroids,” and on Saturday, Apple reportedly removed it from its iOS marketplace entirely.

Like Patrol went beyond the Following tab in some potentially creepy ways, with a number of features that could let users stalk someone’s behavior on Instagram without them knowing. CNET reports that the app could notify you if someone you followed interacted with a post from a man or a woman, for example, and the app’s makers apparently claimed to “have an algorithm to detect if they were posts from attractive people.”

CNET reports Like Patrol was able to track Instagram users by scraping their public profiles for data — which violates Instagram’s policies, according to a Facebook spokesperson who spoke with CNET in October. Apple told CNET it removed Like Patrol for violating the company’s guidelines, but didn’t explain further.

Source: https://www.theverge.com/2019/11/11/20959419/apple-instagram-like-patrol-app-following-tab|

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Fitbit users fear privacy invasion after $2.1bn Google acquisition

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Google’s recent acquisition of Fitbit for $2.1bn has left many users worried the tech giant may soon have access to their most intimate health information – from the number of steps they take each day to their breathing patterns, sleep quality or menstrual cycles.

Fitbit, founded in San Francisco in 2007, tracks the health data of 28 million users. In a blogpost following the acquisition on Friday, Fitbit claimed user data would not be sold or used for Google advertising. “Consumer trust is paramount to Fitbit. Strong privacy and security guidelines have been part of Fitbit’s DNA since day one, and this will not change,” the company said in a statement.

Still, dozens of Fitbit wearers complained on social media over the weekend about the Google takeover. “I tossed my Fitbit into the trash today,” one user tweeted. “I intend to sell my Fitbit and delete my account,” said another.

Google already keeps a trove of information on people, including location data, search history and YouTube viewing history. The company also creates advertisement profiles of users based on information such as location, gender, age, hobbies, career, interests, relationship status, possible weight (need to lose 10lb in one day?) and income.

I have a knee-jerk reaction to Google having any of my dataResearcher Veronica KB Olsen

Veronica KB Olsen, a research fellow at Cern in Geneva, said she immediately requested her data be deleted upon hearing news of the merger.

“I am usually careful about big tech companies gobbling up too much data, but especially Google,” she said. “I have a knee-jerk reaction to Google having any of my data. I try to opt out of most of the stuff they do.”

Because Olsen is based in Europe, Fitbit is required to delete her data if she requests it under the European Union’s General Data Protection Regulation (GDPR), which went into effect in 2018. Under GDPR, users are also entitled to copies of their own data.

But users in any location, even outside the EU, can delete their accounts via the Fitbit website. The company said it would then permanently delete data associated with the account after a seven-day grace period.

Olsen was sent a copy of the data collected during the last year she owned the device, a huge tranche of information that included her heart rate taken every few seconds. She said that even if Fitbit claims it does not share health data with Google, she didn’t want to take a chance by giving it more information.

“The more data points you have on someone, the more you can build a profile of their life,” she said.

The Fitbit acquisition comes despite recent antitrust scrutiny faced by Google after a US government inquiry into its impact on competition was announced in September. The investigation is meant to focus on the company’s advertising practices but could extend to its acquisitions of competing firms.

Google founded its own fitness tracking service, Google Fit, in 2014, but it has relied on third parties such as Fossil and Tag Heuer to produce Android-compatible smartwatches.

Even if Google claims it won’t use Fitbit health data for advertising, the acquisition is probably bad for user privacy, said Paul Bischoff, a privacy advocate with Comparitech. Just because the companies say user data will not be used for advertising now does not mean that won’t change, he said.

“Fitbit says health and wellness data will not be used for advertising, but that leaves plenty of other information for Google to gather, including users’ locations, device info, friends’ lists, messages, profile photos, participation in employee wellness programs, and usage logs,” he said.

Source: https://www.theguardian.com/technology/2019/nov/05/fitbit-google-acquisition-health-data

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