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Apple Enters The GenAI Fray With Apple Intelligence

LAGOS – Apple plans to enhance its Siri voice assistant and oper­ating systems by integrating OpenAI’s ChatGPT, as it aims to advance in the AI compe­tition.

The company revealed the Siri upgrade along with var­ious other new features at its annual developers’ confer­ence on Monday.

This initiative is part of a new personalized AI system, called “Apple Intelligence,” designed to help users navi­gate Apple devices more ef­fortlessly.

Updates to the iPhone and Mac operating systems will enable access to ChatGPT through a partnership with developer OpenAI.

ChatGPT will also enhance other tools, including text and content generation, with a test version available in the autumn.

Apple CEO Tim Cook stat­ed that this move would ele­vate the company’s products “to new heights” as he kicked off the Worldwide Developers Conference at the company’s headquarters in Cupertino, California.

However, the announce­ment faced criticism from Elon Musk, the owner of Tes­la and Twitter/X, who threat­ened to ban iPhones from his companies due to “data secu­rity” concerns.

“Apple has no clue what’s actually going on once they hand your data over to Ope­nAI,” Mr Musk said on X. “They’re selling you down the river.”

Apple has been under pres­sure to introduce new AI fea­tures to its products following the swift rise of competitors who have embraced the tech­nology.

After losing its status as the world’s most valuable company to Microsoft in January, Apple was overtak­en again by Nvidia in early June.


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