APPLE SAW A MASSIVE SALES INCREASE TO MAC DURING 2020, SAYS ALL THANKS TO MACBOOK PRO

Apple on Thursday reported its earnings for the fourth quarter of the 2020 fiscal 12 months, together with Mac income of $9 billion, a brand new quarterly report. Apple ended the 12 months with annual Mac income of $28.6 billion, an all-time excessive. In its annual Kind 10-Okay report [PDF], filed with the U.S. Securities and Change Fee at present, Apple mentioned elevated Mac gross sales in fiscal 2020 in comparison with fiscal 2019 had been primarily resulting from greater gross sales of the MacBook Professional. Apple launched a brand new 16-inch MacBook Professional within the first quarter of the fiscal 12 months, adopted by a refreshed 13-inch MacBook Professional within the third quarter, each with quicker Intel processors and a extra dependable Magic Keyboard.

Apple’s monetary chief Luca Maestri mentioned the corporate additionally noticed “superb buyer response” to the brand new MacBook Air throughout the again to high school season.

Apple has thrived throughout the pandemic despite financial uncertainty, with each Macs and iPads recording sturdy gross sales as many individuals proceed to work, be taught, and join with household and buddies from dwelling. Throughout its earnings name Thursday, Apple mentioned that its merchandise outdoors of the iPhone grew a mixed 30 p.c final quarter, regardless of provide constraints impacting the iPad, Mac, and Apple Watch all through the quarter.

Apple’s Kind 10-Okay additionally revealed the next particulars: As of September 26, 2020, Apple had roughly 147,000 full-time equal workers, a rise of 10,000 workers from one 12 months prior. Apple spent $18.75 billion on analysis and improvement within the 2020 fiscal 12 months, up roughly 16 p.c from $16.21 billion within the 2019 fiscal 12 months. Apple mentioned this improve was primarily resulting from “headcount-related bills.” Apple spent $2.95 billion on guarantee claims within the 2020 fiscal 12 months, down roughly 23 p.c from $3.85 billion within the 2019 fiscal 12 months. Amid mounting scrutiny over its App Retailer practices, Apple acknowledged that if the fee it collects on sure purchases had been to say no, the corporate’s monetary outcomes might be “materially adversely affected.”

Source: https://todaysecommerce.com/business/67/apple-saw-a-massive-sales-increase-to-mac-during-2020-says-all-thanks-to-macbook-pro/