Google Search has evolved from simply matching keywords to understanding contextual intent and predicting user needs. In September 2023, Google introduced new features powered by Gemini AI, which aim to make searches more accurate and conversational. With this new capability, users can enter queries to receive a more advanced generative search experience (SGE). This innovation allows users to grasp complex topics directly through AI, eliminating the need to click through multiple links.
The latest update includes a feature called Multi Search, which enables users to combine both images and text for a more effective search experience. For instance, if you take a photo of a plant, you can quickly identify its species by asking, “What is this?” These developments in search technology are making the process easier, more visual, and increasingly personalized.