Should podcasts now be on your SEO radar as a more serious content consideration to boost your brand presence?
That would appear to be the case, as this week, Google has announced that it will now highlight links to individual podcast episodes within relevant search queries, adding more potential brand-building value to the rising practice.
As per Google:
“Starting today, when you’re searching for a podcast about a topic on Google – such as “podcasts about Awkwafina” or “Instant Pot recipe podcasts” – we’ll show you playable episodes in Search results alongside web pages, news, images and videos. We’ll surface these episodes based on Google’s understanding of what’s being talked about on a podcast, so you can find even more relevant information about a topic in audio form.”
And Google’s understanding in this case may extend further than you would think.
Relevant podcasts will be highlighted, as Google notes, based on what’s being talked about within each episode, which it’s system can ascertain from the title and description. But Google can also, at least to some degree, understand the audio content of each program also. Earlier this year, Android Police reported that Google Podcasts had begun automatically generating transcripts of podcast episodes, and using that text output as metadata to help listeners search for shows.
That could have significant benefits for podcast discovery – how accurate and valuable its recognition processes are at this stage is not 100% clear, but as Google improves its systems, this will make more podcasts even more valuable in an SEO sense.
Google also notes that soon, users won’t even need to use the term “podcast” in their search queries, with episodes to be displayed based on query relevance – which, again, underlines the potential value of its evolving speech recognition tools.
If you weren’t considering the potential of podcasts for brand promotion already, now may be the time to give them another look. As you can see in this chart, podcast listenership is on the rise, with more people tuning in to learn and stay up to date about an ever-increasing range of niche interests.
Up to 124 million Americans now listen to podcasts regularly, a huge pool of interested, engaged consumers – and when you add to that the capacity to boost brand awareness via search, it’s definitely worth considering.
In addition to this, Google also notes that it’ll be looking to help podcasters further build their audiences by adding an option for publishers to specify where people can listen to their podcasts within search results. That’ll provide the capacity for publishers and brands to highlight podcasts which may be exclusively available by purchase or subscription.
As noted, Google has been moving in this direction for some time, so it’s little surprise to see them give podcasts more exposure in search results. But it does make podcasts a more valuable branding consideration.
If you’ve been on the fence about whether to make the jump and try your hand at your own podcast, now may be the time to add them into your content mix.
GOOGLE OFFICIALLY ANNOUNCES ANDROID 11 FOR ANDROID TV
A few weeks ago, Google officially released its latest system, Android 11 for smartphones. Today, the company announced that Android 11 will now be available for Android TVs. However, the Android 11 for TV is not a direct copy of Android 11 for smartphones. There are some features that are exclusive to the large screen. According to Google, it will partner with multiple OEMs and Android 11 on TV will be available in a few months. However, those who already have the ADT-3 Developer Kit can get the update today.
This system for Android TVs will retain most of the basic features of the Android 11 for smartphones. This system will come with better memory management and one-time permissions for secure workability. Google also did more work on privacy features to reduce the system’s vulnerability.
In addition, the Android 11 for Android TVs will come with an “Auto Low Latency Mode and low latency media decoding”. This system will also bring a new Tuner Framework with updated Media CAS support. Furthermore, this system will support gamepads, a feature that will be important for Stadia on the TV. Developers of Android TV apps can seamlessly test their apps with Google’s “test harness mode for Android TV”.
According to Google, the Android 11 system allows better control over TV functions. The company said the “…new framework functionality for managing System LEDs and physical microphone mute buttons also facilitate integrations for far-field microphone enabled devices”.
Google Chrome prepares new tab groups feature that creates groups automatically
Months after announcing it, Google finally rolled out tab groups widely in the past couple of weeks. Now, an improvement could be coming to Chrome’s tab group feature — the ability to recreate them automatically.
In the latest Chrome Canary release, a new flag is present that describes a feature Google is working on. That flag, titled “tab groups auto create,” is one that has had us scratching our heads since it popped onto our radar earlier this week.
Google’s description, too, unfortunately doesn’t help matters. the company simply explains that the feature “automatically creates groups for users, if tab groups are enabled” in Chrome. What does that mean? We’re not entirely sure, but there are a few possibilities!
For one, Google might be able to remember tab groups from a previous session and drop them into a group when opened. Alternatively, Google could intelligently create groups based on similar types of tabs. At this point, it’s all up in the air. We can say pretty confidently, however, that this feature is not live in the latest Canary release.
Facebook Is Apparently Adding Instagram Stories to Its Key Application
Facebook has built it no key that it would like to entwine Instagram into its principal blue app as a great deal as possible (to some Instagram users’ chagrin.) Its most recent experiment evidently requires placing Instagram stories right on Facebook.
In accordance to a report in the Verge, some Facebook customers have lately started looking at Instagram stories in their Fb story feeds. A Fb representative apparently verified the news to Matt Navarra, a social media marketplace commentator and advisor, and stated that it was a restricted examination. The representative added that Facebook would be listening to feedback from its group on the prospective new characteristic.
In a screenshot posted by a Twitter consumer and Navarra on Friday, Fb seemingly points out that not just anyone can view an Instagram story on Facebook. In get to do so, consumers have to website link their Instagram accounts to Facebook and have this viewing placing turned on. Fb states that men and women who don’t abide by a user on Instagram will not be ready to see that user’s tales.
Fb also purportedly pressured that even however tales will be in two sites, users’ overall practical experience would not improve. That is mainly because people will nevertheless essentially be sharing their tales with the similar persons on Facebook and Instagram. In addition, Instagram stories on Facebook (which will have a pink and orange circle) will surface with a user’s Instagram take care of. And even though the tales will be seen on Fb, end users will see all tale sights and replies on Instagram.
In new many years, Facebook has labored to convey all of its popular apps, which involve WhatsApp and Instagram, nearer with each other. Very last thirty day period, Facebook released a new exam working experience on Instagram messaging for some users. The new experience up-to-date the look of Instagram immediate messages and promoted the likelihood of chatting with individuals who use Fb.
Who knows, possibly in the foreseeable future we won’t have an application named Instagram or Fb. We’ll just have a person giant purple and blue app, owned by Facebook, that does almost everything.
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