IIT Delhi’s Certificate Programme in Digital Marketing will help you drive effective digital strategies

If you work in marketing, then you would know that the way to attract, engage, and retain consumers has shifted dramatically in today’s dynamic times. This is happening because the 21st century consumer is a digital native consumer and they play by very different rules. It’s no surprise that in 2021, as per Forbes, the ad market was driven by digital media, specifically social, search, and video. And as per Analytics Insight, 2020, India will have 1 billion internet users by 2025. All this supports what many of us already know: digital marketing is the most relevant, creative, and cost-effective form of marketing today. More and more businesses are investing heavily in digital marketing and hiring digital marketing experts to spread awareness of their brands, increase sales of their products and services, and create meaningful, ongoing conversations with prospects.

The growth doesn’t show any signs of stopping. As per Exchange4Media 2021, digital media will grow at a CAGR of 22.47% to reach 23,673 crores by 2022. And as per Management Consultant RedSeer, India’s digital ad market will touch 35$ billion by 2030.

So how can you succeed in this area?

All these innovations make digital marketing a very exciting role in today’s marketplace. But success hinges on acquiring new-age strategies and in-demand skills that make you industry-ready. If you’re wondering where to start, IIT Delhi’s Digital Marketing Programme is the answer. This 6-month online programme in digital marketing will help you take the next step in your career.

Taught via online sessions, you will get an end-to-end understanding of the digital marketing landscape. You will also learn how to use analytics to improve the customer journey, manage engaging campaigns, and maximise ROI. In addition to digital marketing proficiency, the programme will also help you grasp management and marketing essentials, thereby enabling you to put your learnings in context and fast track your career aspirations.

Content is one half of the equation. The other half is the learning experience.

When you enrol in the programme, you will be learning from one of India’s top-ranked institutes. The pedagogy is rich and contemporary, combining live online sessions and recorded videos interspersed with real-world case studies. You will also gain industry-oriented insights from eminent IIT Delhi faculty, and participate in peer-to-peer learning, which will help you expand your professional network.

It works best for those whose work involves acquiring and retaining customers.

If you’re interested in learning in-demand digital marketing strategies to acquire and retain more consumers, you have a higher chance of becoming an agile and future-ready digital marketer by joining this programme. The Certificate Programme in Digital Marketing is especially recommended for:

• Final-year and fresh graduates seeking to be market-ready by acquiring in-demand digital marketing skills for lucrative career opportunities
• Early professionals who are working or aspire to work in digital marketing roles
• Marketing / Sales / Product / Brand Managers interested in transitioning to digital marketing roles by upskilling in data-driven, high-impact digital marketing strategies
• Professionals who want to enrich their strategic mindset with new-age concepts and skills in digital marketing
• Consultants, business owners, and entrepreneurs looking to apply digital marketing best practices for business expansion and growth

What will you take away from this programme?

Being a smart, informed, agile digital marketer in today’s world involves many facets. This programme addresses all those by helping you:

• Learn the foundations of marketing
• Appreciate modern consumer psychology
• Grasp the drivers of a good brand
• Acquire a strategic mindset
• Learn frameworks for planning media and optimising budgets
• Master the planning and execution of SEO, digital advertising, and social media marketing
• Create winning, marketable content
• Improve performance continuously by analysing and monitoring data

The programme is anchored in a cutting-edge curriculum that is designed to provide you with marketing essentials like segmentation, targeting, and positioning, and integrated marketing communication, branding essentials like brand identity and architecture, and a complete digital marketing repertoire that includes strategy, operations, media planning, and content creation. That means you learn on multiple levels and attain a well-rounded proficiency.

Key points for you to remember about IIT Delhi’s Digital Marketing Programme

• Duration: 6 months
• Format: Live online sessions and recorded videos
• Programme fee: INR 55,000+GST

Enrol now, boost your career, and help your businesses grow with digital marketing!

About IIT Delhi

The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology, Delhi”. Since its inception, over 48,000 students have graduated from IIT Delhi in various disciplines including Engineering, Physical Sciences, Management and Humanities & Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained Bachelor’s and Master’s Degrees in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to the building of this nation, and to industrialisation around the world.