Facebook-owned Instagram has confirmed it is testing a feature that hides the total number of likes on photos and videos to try and focus attention on posts rather than the likes they get.
The feature will be initially tested in Canada.
Shopping is also becoming more integrated into the app, with users able to start tapping on items they like in a post and buying it “on the spot”.
The Camera mode is also being updated, with a Create feature that will enable users to add more creative stickers and effects to their posts.
Facebook has pledged to begin a “new chapter” in its history as it revealed plans to be more privacy-focused at its annual developer conference in California.
The social network announced a number of updates across its platforms – Messenger, Instagram and WhatsApp – at its F8 event.