In today’s fast-moving digital landscape, small businesses face a tough question: how can they compete—and thrive—in a world being reshaped by artificial intelligence? Luca Rossi, President of Lenovo’s Intelligent Devices Group, has an answer rooted not just in technology, but in mindset.
Appearing on Sky Italy’s TG24 Innovatori, Rossi painted a picture of a world only “1%” into AI’s transformative potential. Think of it like the early days of the internet. What’s coming next will redefine how we work, connect, and innovate. And for small businesses? That means embracing AI isn’t a luxury—it’s a necessity.
Innovation Starts with Culture, Not Just Code
“Innovation is a cultural discipline that creates competitive advantage,” Rossi said—reminding entrepreneurs that technology alone isn’t the magic bullet. To stay ahead, business leaders must cultivate a culture of experimentation, risk-taking, and iterative learning.
That starts with encouraging teams to test ideas and embrace failure as a path to growth. In today’s dynamic marketplace, agility is more valuable than perfection.
Find Your Compass Before the Code
Rossi’s own journey offers a masterclass in entrepreneurial resilience. He began coding young and launched his first business before turning 20. Reflecting on that early experience, he advises: “First, find your compass, then worry about the details.”
It’s advice that resonates deeply for small business owners overwhelmed by day-to-day demands. Strategy must come before tactics. Clarity of purpose can help filter out distractions and align every decision with long-term goals.
The AI Advantage: From Smart Devices to Smarter Strategy
Rossi believes AI will soon reshape everything—from the devices we use to how we interact with the world. For small businesses, this shift is rich with potential. Using AI-powered tools can streamline repetitive tasks, personalize customer service, and uncover insights from data that were previously out of reach.
Take Lenovo’s AI Now and Smart Connect initiatives, for example. These platforms focus on creating adaptive ecosystems of intelligent devices that boost productivity. Small business leaders looking to future-proof their operations would do well to explore such tools—especially for areas like inventory management, marketing automation, and customer engagement.
User Experience: The New Competitive Edge
As computing performance becomes standardized, Rossi stresses that user experience (UX) will be the true differentiator. Businesses that invest in design thinking and inclusive solutions are more likely to win customer loyalty.
What does that mean in practice? It means building services and interfaces that are intuitive, accessible, and responsive to the needs of real people—not just tech-savvy users.
Think Global, Act Local—Yes, Even with AI
Lenovo’s approach, described by Rossi as “Global/Local,” blends international strategy with local relevance. It’s a powerful model for small businesses too. By understanding global trends like AI, while deeply engaging with local customers and culture, businesses can carve out meaningful, resilient niches.
Sustainability + AI: The Future Customer Demands Both
Looking ahead, Rossi identifies two forces that will shape the next generation of consumers: demand for practical AI tools and a clear expectation of sustainability. Consumers are becoming increasingly value-driven, and small businesses must adapt accordingly.
By integrating environmentally conscious practices—like reducing waste, using green packaging, or switching to energy-efficient tech—small businesses not only reduce costs but build deeper trust with their customers.
Final Takeaway: AI Is the Most Profound Shift of Our Time
Rossi’s boldest prediction? “AI is the most profound shift we’ll see” between now and 2030. For small business owners, that statement is both a wake-up call and a challenge.
To survive and thrive in this new era, business leaders must combine technological adoption with human-centered innovation. That means rethinking workflows, reskilling teams, and investing in tools that support scalable growth.
What’s Your Next Move?
Whether you’re just beginning your AI journey or looking to deepen your digital strategy, Rossi’s insights are clear: innovation starts with mindset, not machinery. Align your compass, embrace AI thoughtfully, and build a business that’s ready for the future.
How is your business preparing for the AI era? Share your thoughts in the comments or pass this article along to a fellow entrepreneur who’s navigating the same journey.
