Internet
Massive change coming to WhatsApp with introduction of ads
WhatsApp will see a massive change by 2020 with the introduction of adverts into the instant messaging app.
It’s been rumoured for a while and now WhatsApp looks set to finally bring adverts to its popular messaging app.
The Facebook-owned firm revealed the news during its annual Marking Summit in the Netherlands, with a rollout expected next year.
Photos of the way these new adverts will look have even been posted online with attendee Olivier Ponteville, giving fans a closer look at what’s to come.
The image, which can be seen on Twitter, shows how ads currently appear on Facebook and Instagram with a WhatsApp screenshot then revealed with a full-screen advert.
According to technology website BGR, once the message appears users will be able to “swipe up when an ad appears for more information about the product or service being advertised.”
Adverts in WhatsApp have been spoken about for a while but this is the first evidence that things are changing within the popular service.
How fans react is yet to been seen but it’s unlikely to go down well with its billions of users.
The bad news is that it seems there’s nothing that can be done to stop this new feature from arriving within the app.
It seems almost certain that there will be no way to switch them off or hide these paid-for messages which may prove to be hugely irritating.
