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Meta to launch AI-driven app Edits to compete with CapCut

  • Meta Platforms has unveiled a new app, Edits, targeting the video editing market dominated by players like CapCut.
  • With this release, Meta is strengthening its creative ecosystem, offering users advanced tools such as AI to craft high-quality video content directly tied to its platforms.
  • The app will integrate seamlessly with Facebook and Instagram, allowing users to edit and publish content without switching between third-party software.

The introduction of Edits underscores Meta’s strategic focus on enhancing user engagement through integrated services. By providing a native video editing solution, Meta aims to streamline the content creation process for its users, encouraging more dynamic and engaging content across its platforms.

Edits boasts a variety of features designed to meet the needs of creators in today’s video-centric social media landscape. The app includes a high-quality camera, user-friendly editing tools, and AI-powered capabilities that assist with tasks like video trimming, effects application, and content recommendations.

This is not Meta’s first foray into AI-enhanced tools. The company has previously incorporated AI across its products, including Llama, its open-source AI model, and AI-powered assistants in Messenger and WhatsApp.

These tools aim to simplify user interactions and streamline productivity, and Edits continues this trend in the video editing space.

In addition to Edits, Meta is reportedly developing an artificial intelligence-based search engine to reduce its reliance on Google and Microsoft’s Bing.

The launch of Edits comes as short-form video continues to dominate social media. Meta’s move to introduce Edits positions the company as a direct competitor to CapCut, especially after CapCut’s recent availability issues in some regions.

By integrating Edits into its suite of services, Meta aims to capture a share of creators seeking an alternative editing tool that works harmoniously with their social media workflows.

Scheduled for release on March 13, 2025, Edits will initially be available on iOS. The app is expected to target content creators, influencers, and everyday users who want an all-in-one solution for editing and sharing videos.

With this launch, Meta not only diversifies its offerings but also strengthens its grip on user engagement within its platforms. The company’s focus on innovation and seamless integration could make Edits a valuable addition for creators, especially in markets where short-form content is thriving.

By investing in AI-powered video editing tools, Meta underscores its commitment to staying ahead in the fast-evolving digital landscape. Edits could be a game-changer for creators looking to simplify their workflows while leveraging the power of AI and Meta’s expansive ecosystem.

Source: Meta to launch AI-driven app Edits to compete with CapCut

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