Company insiders told Bloomberg that because of Williams’ age, John Ternus will most likely replace Cook once he leaves the company.At Apple, Ternus leads the hardware engineering of iPhones, iPads, Macs, and AirPods and has been at the company for over two decades. “Tim likes him a lot, because he can give a good presentation, he’s very mild-mannered, never puts anything into an email that is controversial and is a very reticent decision-maker,” one person close to Apple’s executive team told Bloomberg. “He has a lot of managerial characteristics like Tim.” One person who spoke to Bloomberg, however, described the 49-year-old exec as “too junior.”Others told Bloomberg that he was not an “innovator” and pointed out that Ternus was behind the controversial introduction of the Touch Bar for MacBook keyboards, which was axed last year.
Bloomberg cited two other executives who could succeed Cook but are less likely to do so, according to one company insider who spoke to the publication.Craig Federighi, Apple’s senior vice president of software engineering, is responsible for developing iOS and macOS.Federighi is more publicly known than some of his other colleagues: The exec, in a leather jacket, shredded on a triple-necked guitar in a clip shown at Apple’s Worldwide Developers Conference in June 2023.Deirdre O’Brien, senior vice president of retail — who Bloomberg described as a Cook confidant — is also in the running. The exec, who helped launch Apple’s first retail stores in 2001, took on her current post in 2019.If O’Brien were to take over as leader, she would be the first female CEO of Apple, which was founded in 1976.