SILENCE INSTAGRAM TROLLS WITH KEYWORD FILTERS

Instagram today introduced a new comment-moderation tool.

“We’re taking the next step to ensure Instagram remains a positive place to express yourself,” CEO Kevin Systrom wrote in a blog announcement.

The feature lets anyone create a personalized list of words you consider offensive or inappropriate — whether it’s racial slurs, obscenity or just “Justin Bieber.” Users can build their own list or help themselves to the default words provided. Moving forward, comments featuring those words and phrases will be hidden from your posts, saving you the hassle of swiping to delete, reporting inappropriate comments and blocking accounts.

“We know tools aren’t the only solution for this complex problem, but together we can work towards keeping Instagram a safe place for self-expression,” Systrom said.

This week’s adjustments, he added, are not only his “personal wish,” but also “our responsibility as a company.”

Over the summer, Instagram teased a new content-specific filtering feature that let users flip comments on and off on a per-post basis.

Rival Twitter has faced backlash over its inability to effectively crack down on trolls and hateful comments. Last month it introduced two new features aimed at giving users more control: a new “quality filter” option to your notification settings that, when enabled, prevents you from seeing “lower-quality content”; and anotherthat will limit alerts to only people you follow.