Those of us old enough to remember BBS servers or even rainbow banners often go down the nostalgia hole about how the internet was better “back in the day” than it is now as a handful of middlemen with a stranglehold on the way we interact with information, commerce, and even other people. Where’s the disintermediated future we were promised? More importantly, can we make a “new good web” that puts users first? [Cory Doctorow] has a plan to reverse what he’s come to call enshittification, or the lifecycle of the extractionist tech platform, and he shared it with us as the Supercon 2023 keynote.
As [Doctorow] sees it, there’s a particular arc to every evil platform’s lifecycle. First, the platform will treat its users fairly and provide enough value to accumulate as many as possible. Then, once a certain critical mass is reached, the platform pivots to exploiting those users to sell them out to the business customers of the platform. Once there’s enough buy-in by business customers, the platform squeezes both users and businesses to eke out every cent for their investors before collapsing in on itself.
Doctorow tells us, “Enshittification isn’t inevitable.” There have been tech platforms that rose and fell without it, but he describes a set of three criteria that make the process unavoidable.
Lack of competition in the market via mergers and acquisitions
Companies change things on the back end (“twiddle their knobs”) to improve their fortunes and have a united, consolidated front to prevent any lawmaking that might constrain them
Companies then embrace tech law to prevent new entrants into the market or consumer rights (see: DMCA, etc.)
Given the state of things, should we just give up on the internet and go back to the good old days of the paleolithic? [Doctorow] tells us all is not lost, but that it will take a concerted effort both in the tech and political spheres to reverse course. The first tactic to take back the internet he examines is antitrust law.
For the last 40 years or so, antitrust has been toothless in the United States and most of the world. We’re finally seeing this change in the US, UK, Canada, Australia, EU, and China as these governments have turned their eyes to the decades of damage caused by rubber stamping mergers and breaking up monopolies is back on the table. This is a slow process, but a necessary one to regain control of the internet. That said, we don’t want to wait on the slow wheels of the justice system to be our only recourse.
reminds us that the current economic order seemed far fetched in the post-war US, but neoliberal economist [Milton Friedman] was ready. He’s often quoted as saying, “Some day, there will be a crisis, and when crisis comes, ideas that are lying around can move from the fringe to the center in an instant.” [Doctorow] exhorts us to be spreading ideas of how to build a better world around, so that as we flit from crisis to crisis they can move to the center of the Overton window and succeed.
Be sure to checkout the full talk for more examples and colorful descriptions of what we need to do to build a “new good web.”