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The high-end 27-inch iMac is more ‘pro’ than the iMac Pro is



Even though the new 27-inch iMac has received mostly minor updates, Apple’s upgrade decisions make it look as if the iMac Pro is on the way out.

On Tuesday, Apple updated the 27-inch iMac. The low-end model with improved camera, better microphones, and the T2 chip were welcome, but some of the upgrade options include a 10-core Intel Core i9 processor, and an optional nano-texture display change the ballgame.

At the same time, Apple very slightly updated the iMac Pro — but solely by dropping the base configuration. This isn’t the first time Apple has paid more attention to the iMac than the iMac Pro, but it could be the first time it’s made clear moves to ease the iMac Pro out the door.

One of the most significant updates in the new 27-inch iMac, for instance, is that option to have a nano-texture screen. That’s Apple’s anti-reflective technology for cutting down glare while maintaining display quality. and it was previously only available as a $1,000 addition to the Pro Display XDR.

That display is clearly only ever going to be bought by the most pro of pro users and the nano-texture is marketed as an extra option even for them. It’s about making a display as precise and clear as Apple can make it, and as pro users would want it.

So it’s a pro feature, but it’s been brought to the iMac and it has not been brought to the iMac Pro. Not even as an option.

When the iMac Pro was launched in 2017, it was the top of Apple’s range. There were some comments that it was a stopgap, practically a placebo for power users while Apple worked on the Mac Pro. But it was a pretty costly and very powerful stop gap if it were.

Certainly Apple positioned it as the high end Mac until 2019 when that Mac Pro was released. It’s not as if it really downgraded the iMac Pro, either, it just talked up the Mac Pro more.

Unfortunately, it’s also not as if Apple did that much to the iMac Pro in the last few years. The iMac Pro you can buy today is the same as one you could have bought three years ago.

This week’s update brought no improvements to the specifications, no change whatsoever to the power, performance or capability of what was available in 2017. The sole change is that in 2017, you’d have had to spend around $800 over the base price to get this configuration.

Now the 10-core model is the base configuration, and it sells for the same $4,999 that its previous entry version did. Today, the new 27-inch iMac without the nano-texture display sells from $1,799, and on the surface that is a giant difference.

A $3,200 gap between iMac and iMac Pro would rather suggest that the machines each remain aimed separately at the high-end consumer and low-end pro user as before. That division far less clear, though, when you look at what each model offers — and in the case of the regular 27-inch iMac, what it can offer.

The new base model of the iMac Pro ships with a 3.0GHz 10-core Intel Xeon W processor, 32GB RAM, 1TB SSD storage, and a Radeon Pro Vega 56 with 8GB RAM.

The first sneak peek of the iMac Pro in 2017. It hasn't changed much.

The first sneak peek of the iMac Pro in 2017. It hasn’t changed much.

The new iMac can be configured to a 3.6GHz 10th-generation Intel Core i9 processor, with the same 1TB SSD, and 32GB RAM for $3,499. The RAM isn’t quite the same, though the difference will not be very apparent as the iMac Pro has 2666Mhz ECC RAM while the iMac has 2666Mhz DDR4.

The RAM speeds in both models are effectively the same. There are minor differences in timing, but for the most part, that’s not really relevant or noticeable.

Nearly everybody reading this has no need for ECC RAM. Some do, though, and for those, that’s indispensable. Fortunately, the Mac Pro uses ECC RAM too.

RAM aside, the key question is really going to be over how that processor compares to the iMac Pro’s one in real-world use, and especially under continuous heavy load. It’s not known yet whether the new iMac has adopted the cooling system of the iMac Pro and that becomes more and more important for high-end pro use.

Still, $3,499 is a lot less than you’d pay for the iMac Pro, and if you spend $500 on the nano-texture display you’re still a thousand dollars ahead. For that you could up the iMac’s GPU to a Radeon Pro 5700 XT with 16GB RAM and quadruple the SSD storage to 4TB.

We’ll be talking about these two models head-to-head a bit later.

Apple keeps improving the iMac

It’s not a question of money, it’s a question of what that money gets you, and right now the iMac and the iMac Pro are today more comparable than they have ever been. The 2020 iMac stands up very well against the 2017 iMac Pro and if you’re buying now, those years are significant.

While the iMac still uses the same basic design as it has since 2012, Apple has continually updated it. Alongside this new nano-texture display option, the latest revision has brought True Tone, a 1080p FaceTime camera, and a three-microphone system.

That’s still not the redesign that has been continually rumored for some years, but each contributes to making the iMac a more pro option. And while we might want a design, while we might now want an Apple Silicon iMac, there’s really only been a single practical reason to hesitate over buying the iMac.

It was the absence of the T2 security chip — and the new version includes it. The difference that chip makes to video and audio processing is huge.

The newest 27-inch iMac has gained the T2 chip

The newest 27-inch iMac has gained the T2 chip

T2 is a little divisive, because its presences has caused inconveniences and problems. The inconvenience is that because of its security features, booting from an external drive is now something that needs to be prepared in advance. You can’t just connect a drive and boot from it if something has gone wrong with your Mac.

There have also been problems for pro audio users. They’ve experienced audio dropouts and pops, with a range of USB and Thunderbolt devices.

Overall, however, the T2 has been a boon. Apple introduced T2 in the iMac Pro and until now has remained one of the most important differences between that and the iMac. It had seemed peculiar how Apple had left it out of the iMac before, especially when the company included it in the 2018 Mac mini.

High-end Mac power

A Mac mini will never come close to the performance of an iMac Pro. A top-end iMac now can, but only when you compare it to the low-end iMac Pro. And if you need more power, there is an awful lot you can add to the iMac Pro.

The iMac Pro can be configured to have a 2.3GHz 18-core Intel Xeon W, plus 256GB of EEC DDR4 RAM, and a Radeon Pro Vega 64X with 16GB HBM2 RAM. It can have 4TB SSD storage, though this is actually one area where the iMac beats it — the iMac can be bought with 8TB.

Maxing out the iMac Pro like this would cost $13,499, so it’s not a casual purchase, but it can be done. And the iMac Pro can be configured to be much more powerful than the iMac.

Only, once you start doing this, you begin to nudge into Mac Pro territory. It’s not possible to directly compare the machines as, for instance, they come with different options for RAM and processor.

But if you spend just $100 more than that maximum $13,499 iMac Pro price, you’d get a Mac Pro with a 3.2GHz 16-core Intel Xeon W, 192GB DDR4 EEC RAM, and 8TB SSD. That would include a Radeon Pro 580X with 8GB of GDDR4 memory, but if you really need graphics performance, the Mac Pro can go up to two Radeon Pro Vega II Duo with 2x32GB of HBM2 memory.

That GPU upgrade on its own costs $10,800, but it’s an option for the Mac Pro and it isn’t for the iMac Pro.

If you want power, you've now got the Mac Pro

If you want power, you’ve now got the Mac Pro

So the top end iMac Pro still provides more than the iMac can. But the Mac Pro certainly has more options and all of them are more powerful than the iMac Pro.

Consequently, while there is a sizeable gap between the iMac and the Mac Pro, it looks increasingly as if the growing iMac performance and the greater capability of the Mac Pro mean there’s little need for a machine in the middle.

Pros don’t need “pro” labeling to get the job done

Years and years after Apple first called a product “Pro,” there remains a lot of debate about “Pro” and what it means as a whole. AppleInsider has a lot of self-described “Pro” users, and we aren’t going to contest that because we have a pretty good handle on who most of you are based on what you’ve explicitly told us.

But, what we are going to contest is that there is one, true definition of “Pro” beyond “makes money with Apple hardware.” All Apple has ever meant with the “Pro” name is that whatever gets the label isn’t on the lower end of the product line.

The iMac Pro has that “Pro” branding. The 27-inch iMac does not. But, today, you can get roughly equivalent power at the low-end of the iMac Pro line, with the high-end of the 27-inch iMac Pro.

Apple’s iMac strategy for the future

When the iMac Pro came out in 2017, it slotted in very nicely high above the capabilities of the iMac, and was the most powerful Mac ever made. In 2020, it’s lost the top spot to the Mac Pro — and the 10-core Intel Core i9 means it has little or no advantage over a top-range iMac.

That 2012 form factor, that chassis design, especially with a great 5K display built in, is still very appealing to all users, not just pro ones. But if pro users can get a better display and strong enough performance from the regular 27-inch iMac, it starts to become hard to see a long-term future for the iMac Pro.

Source: The high-end 27-inch iMac is more ‘pro’ than the iMac Pro is

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Apple’s Stunning MacBook Design Looks Like Microsoft’s Surface Book




Its move from Intel-based processors to ARM-based processors is one that Apple has telegraphed officially since the announcement at WWDC 2020, with the first macOS on ARM machines for the public expected to be a MacBook and a MacBook Pro. The insides are changing, but what about the outside.

For now, your new Mac is going to look remarkably like your old Mac (possibly with slightly smaller bezels around a slightly larger screen). But Apple’s latest documents have confirmed that the company is working on a radical redesign of the laptop hinge.

Although it looks like Microsoft got there first with the Surface Book’s fulcrum hinge.

The details on the new hinge come from a recently published patent. Titled “Hinges For Electronic Devices And Accessory Devices”, it details a hinge that is made up from a mix of rolling elements with fixed elements between them. This allows for a hinge that looks remarkably close to the hinge on the aforementioned Surface Book. Jack Purcher reports for Patently Apple:

“The new hinge system is also shown in conjunction with a possible future MacBook-like portable device. Microsoft was first to move to a flexible hinge system for their Surface book and Apple’s next-gen flexible hinge presents a similar style of hinge though technically different using multi-roller and spacer elements.

“Apple’s possible next-gen iPad keyboard accessories are shown to include multiple sections and a new hinge system assembly that provides additional flexibility and range of motion of the section holding the iPad, thereby allowing a user to position the iPad at multiple different angles relative to the section carrying the input mechanism.”

As can be seen, the patent is not restricted to a traditional laptop-styled device. It also features in a concept image of a keyboard and stand for a tablet device, and a ‘reverse opening’ hinge to lift up a screen from a laptop chassis.

It’s also worth noting that, although the line drawings in the patent echo the Surface Book, the mechanisms inside will differed and of course any finalised form may take on other characteristics.

And as with every patent, the act of filing a patent and having it published does not mean that the design will reach any retail devices. To balance that out, Apple has already pushed the design mix of tablet accessories with the iPad Pro’s Magic Keyboard, so its makes sense that imultiple hinge technologies have been both tested and patented.

Once Apple has redefined what it means to be a MacBook on the inside, it certainly has the tools to do the same to the outside. First up though, it needs to successfully launch the ARM-based laptops by the end of 2020.


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Apple iPhone 12 Pro Max’s AnTuTu result shows minor performance gains




Even though Apple didn’t announce any new iPhones during its September event, the company detailed the heart of the future phones – the Apple A14 chipset. Based on Apple’s claims at the announcement we estimated it to have a 17% faster CPU and 8% better GPU than its predecessor and a newly surfaced benchmark shows these numbers are close enough.

An AnTuTu benchmark run on the iPhone 12 Pro Max, reveals 16% higher CPU score and 4% better GPU result. There’s however a more pronounced boost in memory speeds – 22%, but overall the performance gains are clearly minor.

iPhone 12 Pro Max surfaces on AnTuTu with Apple's A14 chip

The combined result of 572,333 points might seem low, considering the Snapdragon 865+ Android competition goes above the 600,000 mark, but cross-platform benchmark comparison isn’t really a level playing field because there are differences in how the tasks are executed.

iPhone 12 Pro Max surfaces on AnTuTu with Apple's A14 chip

However, the comparison to the A13 should be fully relevant and it shows that the world’s first 5nm chipset won’t bring the performance leap many were expecting of it. There are three explanations that come to mind.

For one Apple might have prioritized battery draw over outright performance making the A14 use less power, while achieving what is roughly the same performance. That’s most likely it since the A14 Bionic pioneer – the Apple iPad Air 4th generation – has the same battery life as its predecessor despite packing an 8% smaller cell.

Alternatively, the move to 5nm chipsets might not yield the gains that we all hoped. While the almost 30% smaller process should theoretically deliver great efficiency boost, it may take time until it’s fully utilized.

Finally, this could be an engineering sample and the performance of the final units can be far better. However with Apple itself claiming modest gains close to these results that seems like a very long shot.


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Microsoft is returning to making phones this week, as part of an ambitious project to usher in a new era of dual-screen and folding devices. The company has spent around six years developing Surface Duo, its Android-powered device that folds out to be a phone or a miniature tablet. It’s taken Microsoft years to get the hardware and software right, but the company firmly believes now is the ideal time for something new. When it goes on sale tomorrow, we’ll see if the company got it right.

This is the story of how Microsoft’s new folding Android phone came to be.

Microsoft’s Panos Panay with a Surface Duo.
 Photo by Amelia Holowaty Krales / The Verge


Panos Panay, Microsoft’s chief product officer, is known for his onstage energy and for constantly feeling pumped, but when it came time to build his dream Moleskine-like device, he spent months walking around in secret with a peculiar piece of hardware in his pocket. “We literally had two pieces of metal and a hinge that we put together,” explains Panay in an interview with The Verge. “We had this piece of metal that I carried around in my pocket for months.”

It was the early and primitive form for what eventually became the Surface Duo, and Panay spent months analyzing things like “fidget factor” and measuring how often he opened and closed the device. “Does it fit in your pocket? Can you sit on it? How big would the screen have to be if it wasn’t a traditional slab you were holding every day?” were some of the many questions he and his team were looking to answer.

Panay has been thinking about a pocketable or a small Surface device for years, even describing the idea as his “baby” at one point, but it was a painful journey to get to the Surface Duo. Work began on the Duo just after Microsoft had canceled the Surface Mini, an eight-inch tablet running Windows. Microsoft had been planning to launch this smaller Surface, but it ultimately wasn’t the right time back in 2014.

“It was emotional to stop,” says Panay. “Products are a reflection of the people that make them, that’s how we talk as a team. These products become who you are at work, and we spend a lot of time at work.”

If there’s anything that Microsoft has learned from trying to harmonize Surface hardware and software, it’s that timing is everything. “One of things that we’ve really developed a strong muscle for is the ability to know timing for when a product is right,” explains Steven Bathiche, who oversees all hardware innovation for Microsoft devices like Surface, Xbox, and HoloLens. “Timing is a thing I’ve learned is the most important thing, it’s more important than the idea itself in fact. All the ingredients really have to be right. This is probably why in the past you haven’t seen some of these ideas really make it through.”

Microsoft’s Surface mini.
 Image: Windows Central

That’s why the Surface Mini never launched. “Mini just wasn’t right because it didn’t have the apps for the form factor,” explains Panay. “There were a lot of challenges for Mini. I still have my Mini, it’s running Windows RT, but it didn’t have everything it needed for that form.” Surface Mini would have run Windows, which meant apps would have needed to be updated for the form factor, and the size and OS choice meant you’d still have to carry around a mobile phone.

While the Surface Mini cancellation was painful, it was an important part of the history of the Surface Duo and influenced what hardware choices were made. Microsoft moved on to a device codenamed “Andromeda” before shifting to the Surface Duo. While the Surface team is reluctant to talk about Andromeda in detail, sources tell The Verge it was a similar dual-screen device that was thicker and bulkier than the Surface Duo. Microsoft had planned to run a custom variant of Windows on Andromeda, and the camera hardware was also different to what exists in the Duo.

“At that time, it was different hardware, it’s not the same hardware… it’s not even remotely close,” says Panay. The key principles of Surface Duo existed in Andromeda, though: two screens side by side, with a hinge that allowed the device to fold out into place. “We’re in so many generations later of development [with Surface Duo], we understand how thin it is, we understand reliability, we understand the robustness of the screens. It has been generationally made, it’s years in the making.”

Photo by Amelia Holowaty Krales / The Verge


Surface Mini and Andromeda helped Microsoft experiment with the idea of a pocketable Surface device, and the learnings have helped. The idea of a foldable display, like what’s found on Samsung’s Galaxy Fold, was quickly discarded in favor of the reliability of two flat screens. “It wasn’t difficult for us to realize that taking a screen and folding it wasn’t the right option for this product,” explains Bathiche. “We wanted glass. We wanted glass that wouldn’t scratch because we also wanted to give you a pen. We also wanted a 360-degree hinge, and we wanted to be able to do that without compromising the thickness of the device.”

Microsoft decided early on that there wouldn’t be a cover display, meaning you have to make an intentional choice to unfold the Duo to see the displays and even notifications. These fundamental choices allowed Microsoft to focus on important hardware aspects like keeping the device thin, creating a reliable hinge, and the idea of bringing the dual-screen computing you’re used to on your Windows desktop PC into your pocket.

“One of the things that we learned on Surface Mini that was actually really valuable for us is when you’re designing these super thin structures you want to come up with a mechanical architecture,” says Pavan Davuluri, a distinguished Microsoft Surface engineer. “You’re coalescing and condensing a lot of the mechanical components — structural, thermal, and RF pieces — into a single internal frame.”

This internal frame has allowed Microsoft to spread the Surface Duo components across both sides, while keeping the device just 4.8mm thin. “Most phones are buckets essentially, it’s a bucket that you fill with parts and put glass on the backside,” explains Davuluri. “That’s not how Surface Duo was built. Duo was built with an internal frame that really is the development scheme for integrating all these dual-system components.”

Microsoft experimented with a few different internal architectures. One didn’t even have dual screens, and another was just a phone powering a second screen on the opposite side. “We had another variant where we were using wireless connectivity vs. wired,” says Davuluri, so the second display wasn’t physically connected.

Microsoft’s early Duo experiments.

These prototypes would have meant the Duo would end up being thicker or one side would be heavier. “It was definitely easier to make one side thick and put everything on one side, and then make the other side super thin,” admits Bathiche. “We chose the hard way from an engineering standpoint, but we’re really proud of the result of the design… the device is symmetrical, which evokes its function as well.”

These hardware choices weren’t always easy, though. LCD displays would have made a lot of sense over OLED, but they would have added to the thickness of the device. There were intense debates inside Microsoft around the hardware that went into Surface Duo. “The whole LCD or OLED debate was a real one,” explains Bathiche. “I was really worried about it, because I knew some of the challenges we’d have to overcome that OLED didn’t really solve.”

Microsoft created a prototype Surface Duo with OLED displays, and the first hardware sample shocked Surface engineers. “When we got our first prototypes back… we opened it up and looked at it for the first time and realized ‘Holy cow, there’s a color shift that we didn’t essentially account for that happens when you look at OLED offscreen,’” recounts Bathiche. “Displays are like snowflakes, there’s no two alike.”

OLED color shifts aren’t easily noticeable on a single display, but when you put them side by side, it’s a different story. Microsoft had to work with display manufactures to widen the color viewing angles, and configure them to have the same contrast, color uniformity, and timing.

There were also intense debates over the thinness of the Surface Duo. “People wanted to violate thinness every which way, across the board you can pick any of the tech that went into it,” explains Pete Kyriacou, a senior director of Microsoft’s Surface team. These debates and internal tension ultimately led to Microsoft creating an incredibly thin device.

“This is the most emotional product we’ve ever created,” says Panay. “A lot of that comes from tension. To get that diamond out, there had to be a lot of it. Microns mattered, not millimeters, microns. I remember being in meetings and being like ‘Come on, Pete, we’re talking less than a millimeter tradeoff that’s all we need to solve this product.” Kyriacou didn’t move on the thin focus, and the team had to find other ways to solve problems. “Maybe that’s why it took years to get to this product,” admits Panay. “There were moments like those because we pushed so many boundaries.”

The original Surface Duo prototype that Panay carried around.

Some of these hardware choices for dual screens and the device thinness have also led to the Duo missing things like 5G connectivity or NFC support. The camera isn’t what you’d expect to find on a flagship Android device in 2020, largely because of how thin the Surface Duo is. “We had to stay maniacally focused on the weight, the symmetry, and the battery life of the system,” reveals Davuluri. “That, in turn, drove the choice of what kind of sensor we picked, and what kind of optics system had to live in that footprint, and how we had to optimize the camera software experience.”

The camera module inside the Surface Duo is one of the smallest on the market to make sure it fits inside the 4.8mm thickness. Microsoft has optimized for both front and rear photography, but it’s obvious the camera will have some serious limitations.

Microsoft also experimented with other enclosure materials during its early Surface Duo mockup phase. Some prototypes included fabric or metal, similar to what we’ve seen on Surface keyboards. “We liked that fabric enclosure material because it gave us some properties in Surface Mini like our speakers were built out of fabric on that product at the time,” says Davuluri. “There were things we really liked about fabric… but it didn’t meet all of our requirements for our current generation and future generation products.”

Photo by Amelia Holowaty Krales / The Verge


Beyond the hardware experimentation, the software and OS powering the Surface Duo were also incredibly important. Microsoft had been experimenting with a custom variant of Windows for its Andromeda device, but the company switched directions and moved to Android. It wasn’t an easy decision to make.

“Bringing Android into the fold, that wasn’t the most simple of conversations all of the time,” admits Panay. “You have to explain that and you want your team on board and people believing it.” Apps were a limiting factor for a Windows- or Windows Phone-powered device, and Panay has previously admitted it’s the key reason the Surface Duo runs Android. Apps and even the Android software running on Surface Duo won’t be perfect just yet, as Google hasn’t fully optimized the OS for this type of hardware, but Microsoft is working with Google to improve Android.

“As we got into working with Android, it wasn’t about just doing things specifically for Duo,” explains Kyriacou. Microsoft has created a dual-screen architecture, drag-and-drop APIs, screen-aware APIs, and even hinge APIs that all make apps light up across both screens. “We wanted to make sure we were working with Google to get that back into the ecosystem, so it’s not a forked version of Android. This is about working with them to make sure this all accrues to app developers and Android.”

Microsoft hasn’t heavily modified or skinned Android with the Surface Duo, either. “Our goal from the beginning was to stay as true to Android as possible,” says Kyriacou. “Mainly for familiarity, but also to make sure the changes we would make for windowing or hinge angle / postures would be part of the Android operating system going forward.”

Software updates and OS tweaks are a lot easier to roll out than hardware changes, so expect to see the Duo improve regularly, especially when Android 11 arrives. Microsoft is also promising three years of Android updates for the Surface Duo, so it will benefit from any work Microsoft and Google are doing to improve Android for years to come.

Microsoft has been working on improving gestures and the keyboard experience on Surface Duo in recent months, and more improvements are on the way. “In addition to our normal fixes, we’ll also be updating features that drive a great dual-screen experience,” adds Kyriacou. “We will be on future versions of Android when the time is right.”


Microsoft’s folding and dual-screen ambitions don’t end with just the Surface Duo. The company is still planning to launch a Surface Neo device, powered by Windows 10X. Microsoft unveiled the Surface Neo last year alongside the Duo, complete with two separate nine-inch displays that fold out into a full 13-inch workspace. It was supposed to launch later this year. “Neo is delayed,” says Panay. “I wanted the right time to bring that product with the right experience. We believe in that concept and form factor and size. It will be a beautiful complement to Duo with Windows and I’m excited about it. It’s a product that’s near and dear to my heart.”

Surface Duo and Neo won’t be the only dual-screen devices Microsoft is creating, either. “I believe that different sizes will happen, and I actually believe different companies will make different sizes too, and I think they should,” says Panay. “We want dual-screen architecture to be prevalent, we want every app to work on these screens, and we’re fundamentally committed to that. It includes a roadmap of multiple sizes.”

Surface Duo and Surface Neo.
 Photo by Amelia Holowaty Krales / The Verge

How Microsoft balances the choice to run Windows or Android on different sizes will be interesting in the years ahead, especially as the company has been pushing Android closer to Windows with its Your Phone app. You can now run your phone’s Android apps beside Windows apps on a desktop PC, and it’s easy to imagine Microsoft may go further with this integration in the future.

“The next natural evolution is different [dual-screen] sizes,” says Panay. “Whether the larger moves into Windows where it’s appropriate to use the Windows codebase and software, and the smaller form factor uses Android, I think you can safely say that’s the right path with what we’re doing right now as a team.”

Panay believes Duo and dual-screen devices are here to stay, and the hardware will clearly evolve in the future. “Two screens matters. I believe when people start using it they’re going to adapt to these products, they’re going to fall in love with them.”

We might have to wait until foldable glass is a little more reliable before we see it on a Surface device, though. “I think it’s an exciting era of research, it’s one of the things we’re really on top of,” explains Bathiche. “We know all the physics problems that need to be addressed to deliver the experience that we really want to go after, but for us, not yet.”

Microsoft truly believes that the Surface Duo, and devices like it, will change the way people use mobile devices. That belief is rooted in the work the company has been doing in Windows for more than 30 years, allowing PC users to window apps, drag and drop content, and support multiple monitors to multitask.

Bringing that to mobile devices won’t be easy, and Microsoft is hoping the third time’s the charm after Windows Mobile and Windows Phone failed to make a dent in the mobile market. Just like Microsoft had to prove Surface tablets made sense in the first place, the company will once again have to demonstrate that there’s even a need for a device like the Surface Duo.

The future of mobile devices could go in a variety of different directions. Not everyone will have a need for a device like the Surface Duo immediately — or maybe ever. But then not everyone needed to check their email on the go or browse the mobile web when the first stylus-driven smartphones appeared. Microsoft is betting that behaviors will change, or as Panay puts it: “it’s a product that I believe is transformative for the future.”


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