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The Same Tech Behind ChatGPT Is Being Used to Produce Novel Fragrances

Artificial intelligence is being used to create new ingredients and guide perfumers. But some say the technology doesn’t pass the smell test.

KEY INSIGHTS

  • Companies are applying the latest capabilities offered by AI to fragrance in order to support, not replace, perfumers in the creation process.
  • Other forms of AI are already a fixture in the fragrance industry, with companies using the technology to better understand what shoppers want and formulate products to match.
  • Not everyone is embracing the technology as some argue creating fragrances is an art that can’t be meaningfully assisted by AI.
Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022.
SOURCE:https://www.businessoffashion.com/articles/technology/the-same-tech-behind-chatgpt-is-being-used-to-produce-novel-fragrances/
 

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