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Tweeting With the Enemy — 3 Tips for Interacting With Competitors on Social Media

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Tweeting With the Enemy — 3 Tips for Interacting With Competitors on Social Media

Image credit: Nemodus photos | Flickr
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Sheena Tahilramani
SHEENA TAHILRAMANI
CONTRIBUTOR
Co-Founder, 7 Second Strategies

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What do massive credit card debt, mystery fridge meat and your competitors have in common? None of these things will go away if you ignore them. Turning a blind eye to the actions of competing companies in your industry is a great way to get caught off guard and you’ll miss out on valuable insights that can help your company thrive.

Just as your company is constantly evolving, so are the other businesses within your industry. Ignoring their activities, both online and off, can have dire consequences. Leverage social media to bolster your competitive edge with these three tips:

Related: Updated Facebook ‘Pages’ Allow You to Stack Up Your Competitors’ Social Metrics

1. Give credit where credit is due.
A self-assured person isn’t threatened by another individual’s achievements, and a competent company isn’t either. Don’t be afraid to acknowledge your competitors and give credit where credit is due, but do be sure to use these moments as opportunities to define how your firm is different from the herd.

Giving a shout out to indirect and direct competitors on social media not only does a great deal for industry relations. It’s also a chance for you to highlight your company’s unique value proposition and reiterate its areas of expertise. If Competitor A was just acknowledged as the best XYZ for restaurants, be the bigger company by giving kudos via a tweet.

Then be sure to add some posts to your queue that highlight your company’s successes with something related yet different such as a luxury line of products. Remember to keep these well-timed tweets positive and nonthreatening: This is your opportunity to explain how your company is unique, not to blatantly state how it’s better.

Related: 3 Ways to Use Your Twitter Data to Beat the Competition

2. Up your social-media listening game.
There’s substantial value in paying attention to what your consumers are saying on social media, and you can learn equally as much by studying your competitors’ tweets, posts, blogs and op eds.

To do this, you’ll need a social media strategy just for competitors. Checking in at random on other companies’ Twitter feeds is better than doing nothing, but having the information in real time can really give you the upper hand.

List six competitors: three companies that directly take business away from you (and vice versa), and three firms that you don’t compete with directly but greatly respect. Designate a point person on your team who is solely responsible for competitor research. Set up Google Alerts for these six companies and arrange for a scan of the social-media pages of the three direct competitors every other day (check their Twitter feed every day).

Your point person should disseminate relevant information in real time and draw up a quarterly strategy document that analyzes the behaviors of competitors. This gives you the information to reasonably predict their focus and can help you tailor your business plans to corner whatever market they’re overlooking. Do this same exercise with your three aspirational competitors to examine successful campaigns and adapt any relevant ideas applicable to your company.

3. Find industry allies
You might lose sleep over your direct competitors, but your indirect competitors can (and should) be another story. Companies within your industry that target a different core consumer base can be excellent resources for industry insights and the relative lack of overlap makes knowledge sharing beneficial to everyone.

Use social media to easily find and interact with fellow companies in your industry and take these relationships offline to help strengthen one another’s businesses. Focus your efforts on companies that are substantially larger than yours, those that can’t cater to smaller orders or that don’t offer their services on a reduced retainer.

Bigger players are always looking to refer clients that they can’t work with to smaller reputable businesses. With appropriate communication and mutual respect, a noncompeting company in your industry can actually give you that competitive edge.

The bottom line is this: Your competitors’ actions on social media tell a lot about their direction, client base and overall strategy. Use social platforms to your advantage — as a means of communicating your value proposition, as a source of competitor research and as an industry database. And you’ll experience the positive results of becoming a bit more social with the enemy.

source:http://www.entrepreneur.com/article/241407

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Instagram is working on a new messaging app

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Rivaling Snapchat, Threads will enable users to automatically share their location, movements, and battery life with their IG ‘close friends’ list

Now Facebook is a wasteland for your racist aunt and high school friends’ wedding photos, the platform is determined to maintain its social media stronghold via Instagram and WhatsApp (sorry, ‘Instagram and WhatsApp from Facebook’). Its latest venture? A new messaging app called Threads.

As reported by The Verge, Threads will be a companion app to Instagram, promoting constant sharing between users and their IG ‘close friends’ list. The app will enable people to automatically share their location, movements, and battery life with each other, as well as send text, photo, and video messages.

The development could be seen as another attempt to rival Snapchat – which already lets users share their location – following Instagram’s introduction of Stories three years ago.

Instagram has been trying to develop the messaging side of its app since late 2017 when the company started working on Direct, a standalone camera-first app exclusively for DMs. The platform ceased work in May this year after research revealed users found it frustrating to switch apps when they wanted to send a message – although this is exactly what happened with Facebook Messenger in 2016.

Screenshots acquired by The Verge show that users have the option to switch on automatic sharing, but are also able to update their statuses manually. Although Threads encourages friends to share their location with one another, it will reportedly show updates like ‘on the move’, rather than a real-time location.

The app’s main feed will show all messages, as well as friends’ updates and active status, and will allow users to watch their close friends’ IG stories as opposed to having to go back to Instagram to view them.

This announcement comes after a number of updates to the platform, including the removal of likesan anti-bullying feature, and a tool to report fake news. Although, there’s currently no launch date for Threads, and given Instagram’s history with fucked-up trials, it may never even materialise.

Source: https://www.dazeddigital.com/science-tech/article/45768/1/instagram-facebook-new-social-media-messaging-app-threads-to-rival-snapchat

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Massive change coming to WhatsApp with introduction of ads

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WhatsApp will see a massive change by 2020 with the introduction of adverts into the instant messaging app.

It’s been rumoured for a while and now WhatsApp looks set to finally bring adverts to its popular messaging app.

The Facebook-owned firm revealed the news during its annual Marking Summit in the Netherlands, with a rollout expected next year.

Photos of the way these new adverts will look have even been posted online with attendee Olivier Ponteville, giving fans a closer look at what’s to come.

The image, which can be seen on Twitter, shows how ads currently appear on Facebook and Instagram with a WhatsApp screenshot then revealed with a full-screen advert.

According to technology website BGR, once the message appears users will be able to “swipe up when an ad appears for more information about the product or service being advertised.”

Adverts in WhatsApp have been spoken about for a while but this is the first evidence that things are changing within the popular service.

How fans react is yet to been seen but it’s unlikely to go down well with its billions of users.

The bad news is that it seems there’s nothing that can be done to stop this new feature from arriving within the app.

It seems almost certain that there will be no way to switch them off or hide these paid-for messages which may prove to be hugely irritating.

Source: https://www.thenewsguru.com/technology/internet/article/massive-change-coming-whatsapp-introduction-ads/

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Facebook Messenger finally adds quoted replies

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Today Facebook Messenger has added a sorely missing feature – quoted replies. This allows you to reply to a specific message in a conversation, and is incredibly helpful when you’re engaged in chats that have a big range of topics. Using the new feature, the people you’re talking to will now know exactly what you were replying to with that “LOL”, for example.

This has been a feature in WhatsApp, which is also owned by Facebook, for a very long time, and it’s always been sort of a baffling omission in Messenger. So it’s good to finally see it there too.

In order to quote a specific message, long tap on it and you’ll see a new Reply button to the right of the reaction emojis. Tap that, write your reply, and, just like in WhatsApp, the message you’re replying to will appear above your reply. Easy. This potentially means you’ll have less misunderstandings with your friends as to which message was referencing what.

The feature is rolling out now on both iOS and Android.

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