Viooh and Zoom Media UK have partnered to expand programmatic DOOH across gyms and health clubs in the U.K.
Viooh is a global digital out of home supply-side platform that connects buyers and sellers.
Zoom Media UK is a digital media owner that owns and operates digital advertising at gyms and health clubs in the U.K., U.S. and Canada, according to a press release.
The partnership, initially only available in the U.K., gives advertisers access to 750 HD digital six-sheet screens, generating around 900 million monthly impressions.
“Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency and strong dwell times throughout UK gyms. VIOOH’s real-time trading across programmatic DOOH comes into its own in these specialist environments, delivering consistent media value and growth for both international and local-market advertisers,” Gavin Wilson, global chief commercial officer at Viooh, said in the release.
Source: Viooh, Zoom Media UK team up on programmatic footprint in gyms, health clubs
