Artificial Intelligence
YouTube gives content creators their own AI copilot
The integration of these AI-enhanced tools into YouTube’s platform is reflective of the broader digital content industry’s trajectory. File Image.
YouTube recently introduced a multitude of new AI-powered tools for content creators at its Made on YouTube event.
Among the anticipated features is the “Dream Screen,” which allows creators to use AI-generated videos and photos as backgrounds for their YouTube shorts.
Initially, creators will be able to produce these backgrounds by simply entering prompts.
Over time, YouTube envisions giving creators the ability to remix and adjust their existing content using AI enhancements.
Another notable addition is an AI-driven content suggestion feature in YouTube Studio. This tool will offer creators personalised video topic ideas and outlines, aligning with what’s trending among audiences.
Complementing this, a music recommendation system will recommend appropriate audio tracks for videos based on a provided written description.
YouTube is also diving into the realm of multilingual content.
By collaborating with the Aloud team from the Area 120 incubator, they’re working on an AI dubbing tool that will assist creators in translating their videos into various languages.
The integration of these AI-enhanced tools into YouTube’s platform is reflective of the broader digital content industry’s trajectory.
With the rise of affordable generative AI technologies in the last year, platforms like YouTube are adapting quickly.
Google, YouTube’s parent company, has been heavily investing in generative AI, integrating features like video summaries on YouTube and even experimenting with AI-generated results in Google Search via its Search Generative Experience.
As AI-generated content grows in popularity and becomes a staple on platforms like YouTube, other platforms, such as TikTok, are taking measures to clearly label AI-produced materials.
