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Adobe Announces Acrobat AI Assistant Subscription as It Expands AI Tools

Adobe (ADBE) announced an artificial intelligence (AI) assistant for Acrobat on Monday, with the tool set to become available to users Tuesday.1

“Acrobat AI Assistant summarizes and answers questions about documents, provides intelligent citations and quickly generates and formats content for sharing,” Adobe said in a release.

The AI assistant will be available through an add-on subscription which starts at $4.99 per month.

The company unveiled generative AI (GenAI) video tools as well that allow users to make videos longer, add and remove objects from footage, and text to video capabilities.2

The GenAI editing tools will be part of Adobe Firefly, Adobe’s family of AI models. Adobe Firefly currently brings GenAI tech to the company’s offerings including Creative Cloud and Adobe Acrobat, with Adobe’s AI image generation offerings rivaling Microsoft-backed (MSFT) OpenAI’s DALL-E.

The company also announced that new audio tools will be available in May, adding to its offerings which already include an AI-powered Enhance Speech tool.

Adobe shares were up around 0.3% at $475.35 as of 11 a.m. ET Monday. They’ve lost about 18% of their value since the start of the year.

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