The rate of change in the advertising industry is astonishing. The technologies and platforms that have emerged in the past 10 years — Facebook, Twitter, Pinterest, etc. — have revolutionized the way brands communicate with and reach consumers … and are taking ever-increasing shares of ad spend. The video above provides a 60-second, bird’s-eye view of the evolution of the advertising space, from ad agencies to brand-building to soap operas to branded content.
What do you think has been the most innovative milestone in advertising’s history? Tell us in the comments.